# Smartology funding: rounds and investors > Smartology has raised $9.5M across 11 rounds since 2019. Investors include Committed Capital. Every round with its source. Source: https://millionrounds.com/company/smartology (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Series A startup](https://millionrounds.com/companies) # Who invested in *Smartology* 11 rounds we have observed, with the one investor named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech Martech Funding summary Updated 26 Oct 2026 **$9.5M** raised across 11 rounds since 2019, from 11 sources **$3.6M** Series A **$596K** Round **$177K** Round **$1.4M** Round **$394K** Round **$1.6M** Round **$225K** Round **$646K** Round **$278K** Round **$412K** Round **$229K** Round - **Latest round:** Round, $229K Dec 2024 - **Biggest round:** $3.6M Series A · Jan 2019 - **Investors:** 1 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2019 2020 2021 2022 2023 2024 **$3.6M** Series A **$596K** Round **$177K** Round **$1.4M** Round **$394K** Round **$225K** Round **$646K** Round **$278K** Round **$412K** Round **$229K** Round - **First round:** Series A, $3.6M - **Biggest round:** $3.6M - **Usual gap between rounds:** 5 months ## The rounds - **Dec 2024** Round **$229K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Jun 2024** Round **$412K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Sept 2023** Round **$278K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Feb 2023** Round **$646K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Dec 2022** Round **$225K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Sept 2022** Round **$1.6M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Jul 2022** Round **$394K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Mar 2022** Round **$1.4M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Oct 2021** Round **$177K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Jun 2021** Round **$596K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Jan 2019** Series A **$3.6M** *1 new* [Committed Capital](https://millionrounds.com/fund/committed-capital) Reported by FinSMEs ## Funding filed with regulators Smartology filed 14 raises, $5.9M in all. Filings say how much was sold and to how many investors; they never name the investors. - Dec 2024 **$229K** UK share allotment - Jun 2024 **$412K** UK share allotment - Sept 2023 **$278K** UK share allotment - Mar 2023 **$210K** UK share allotment - Feb 2023 **$436K** UK share allotment - Dec 2022 **$225K** UK share allotment - Sept 2022 **$1.6M** UK share allotment - Jul 2022 **$394K** UK share allotment - May 2022 **$474K** UK share allotment - Apr 2022 **$127K** UK share allotment - Apr 2022 **$534K** UK share allotment - Mar 2022 **$224K** UK share allotment - Oct 2021 **$177K** UK share allotment - Jun 2021 **$596K** UK share allotment ## Everyone who backed them [Committed Capital](https://millionrounds.com/fund/committed-capital) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=smartology). ## Quick answers about Smartology ### Who invested in Smartology? Smartology's investors include Committed Capital. ### How much has Smartology raised? Smartology has raised $9.5M across 11 rounds since 2019. ### When did Smartology last raise? Smartology's most recent round, $229K, was in Dec 2024. ### What was Smartology's biggest round? Smartology's largest round on record is $3.6M (Series A), in Jan 2019. ### Who backed Smartology first? Smartology's first round on record, in Jan 2019, was backed by Committed Capital. ### What stage is Smartology at? Smartology's latest named round is a Series A, in Jan 2019. ### Where is Smartology based? Smartology is based in the United Kingdom. ## Companies like Smartology In the same sector, and raised in the last eighteen months. 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