# Smartly.io funding: rounds and investors

> Smartly.io has raised $248M across 4 rounds since 2015. Investors include Lifeline Ventures, Highland Europe and ConsenSys. Every round with its source.

Source: https://millionrounds.com/company/smartly-io (Millionrounds; every figure on the page links to its filing or article)

Finland · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Smartly.io*

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Martech

Funding summary Updated 26 Oct 2026

**$248M** raised across 4 rounds since 2015, from 4 sources

**$2.8M** Series A **$20M** Round **$225M** Round

- **Latest round:** Round, $225M Dec 2019
- **Step-up i:** 11.3×
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2016 2017 2018 2019

**$2.8M** Series A

**$20M** Round

**?** Venture

**$225M** Round

- **First round:** Series A, $2.8M
- **Biggest round:** $225M
- **Usual gap between rounds:** 2.1 years

## The rounds

- **Dec 2019** Round **$225M** *1 new* [PSG](https://millionrounds.com/fund/providence-equity-partners) Reported by FinSMEs
- **Nov 2019** Venture **Amount undisclosed** *1 new* *2 returning* [Lifeline Ventures](https://millionrounds.com/fund/lifeline-ventures) [ConsenSys](https://millionrounds.com/fund/consensys) [Highland Europe](https://millionrounds.com/fund/highland-europe) Source recorded
- **Sept 2017** Round **$20M** *1 new* [Highland Europe](https://millionrounds.com/fund/highland-europe) Reported by FinSMEs
- **Apr 2015** Series A **$2.8M** *1 new* [Lifeline Ventures](https://millionrounds.com/fund/lifeline-ventures) From a historical funding record

## Founders and team

From Smartly.io's own website: 8 on the team.

- **Laura Desmond** Chief Executive Officer
- **Brianna Gays** Chief Marketing Officer
- **Graeham Sampson** Chief Financial Officer
- **KMac MacGregor** Chief Commercial Officer
- **Kate Barney** Chief Human Resources Officer
- **Lauri Tarkkala** Chief Technology Officer
- **Maxwell Tang** Chief Product Officer
- **Oli Marlow-Thomas** Chief Innovation Officer

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series A** 2015 **Round** 2017 **Venture** 2019 **Round** 2019 [Lifeline Ventures](https://millionrounds.com/fund/lifeline-ventures) [Highland Europe](https://millionrounds.com/fund/highland-europe) [ConsenSys](https://millionrounds.com/fund/consensys) [PSG](https://millionrounds.com/fund/providence-equity-partners)

## Everyone who backed them

[Lifeline Ventures](https://millionrounds.com/fund/lifeline-ventures) VC firm **2** rounds

[Highland Europe](https://millionrounds.com/fund/highland-europe) VC firm **2** rounds

[ConsenSys](https://millionrounds.com/fund/consensys) VC firm **1** round

[PSG](https://millionrounds.com/fund/providence-equity-partners) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=smartly-io).

## Also claim to have backed them

This firm lists Smartly.io as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Quest Venture Partners](https://millionrounds.com/fund/quest-venture-partners) VC firm Per its own site

## Quick answers about Smartly.io

### Who invested in Smartly.io?

Smartly.io's investors include Lifeline Ventures, Highland Europe, ConsenSys and PSG.

### How much has Smartly.io raised?

Smartly.io has raised $248M across 4 rounds since 2015. One round did not disclose an amount, so the total is a floor.

### When did Smartly.io last raise?

Smartly.io's most recent round was an Undisclosed round of $225M in Dec 2019.

### What was Smartly.io's biggest round?

Its most recent round, $225M in Dec 2019, is also its largest on record.

### Who backed Smartly.io first?

Smartly.io's first round on record, in Apr 2015, was backed by Lifeline Ventures.

### What stage is Smartly.io at?

Smartly.io's latest named round is an Undisclosed round, in Dec 2019.

### Where is Smartly.io based?

Smartly.io is based in Finland.

## Companies like Smartly.io

In the same sector, and raised in the last eighteen months.

[**Mobal** Nov 2025](https://millionrounds.com/company/mobal)[**Seidat** $1.1M · Jun 2025](https://millionrounds.com/company/seidat)[**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Cuttable** $29M · Oct 2026](https://millionrounds.com/company/cuttable)[**Cashbanx** $4.1M · Oct 2026](https://millionrounds.com/company/cashbanx)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)

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