# Simple Habit funding: rounds and investors

> Simple Habit has raised $13M across 2 rounds since 2017. Investors include New Enterprise Associates, FJ Labs and Foundation Capital.

Source: https://millionrounds.com/company/simple-habit (Millionrounds; every figure on the page links to its filing or article)

United States · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Simple Habit*

2 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Internet

Funding summary Updated 26 Oct 2026

**$13M** raised across 2 rounds since 2017, from 2 sources

**$2.5M** Round **$10M** Series A

- **Latest round:** Series A, $10M Nov 2018
- **Step-up i:** 4×
- **Investors:** 7

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2018

**$2.5M** Round

**$10M** Series A

- **First round:** Round, $2.5M
- **Biggest round:** $10M
- **Between rounds:** 18 months

## The rounds

- **Nov 2018** Series A **$10M** *2 new* *1 returning* [New Enterprise Associates](https://millionrounds.com/fund/new-enterprise-associates) [Foundation Capital](https://millionrounds.com/fund/foundation-capital) [Correlation Ventures](https://millionrounds.com/fund/correlation-ventures) Reported by FinSMEs SEC filing: $13M sold, first sale Oct 2018
- **May 2017** Round **$2.5M** *5 new* [New Enterprise Associates](https://millionrounds.com/fund/new-enterprise-associates) [FJ Labs](https://millionrounds.com/fund/fj-labs) [Gusto](https://millionrounds.com/fund/gusto) Foundation founders of Dropbox Reported by FinSMEs

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Yunha Kim** Executive Officer, Director, Promoter i

On the board, as filed i *Steve Vassallo*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2017 **Series A** 2018 [New Enterprise Associates](https://millionrounds.com/fund/new-enterprise-associates) [FJ Labs](https://millionrounds.com/fund/fj-labs) [Foundation Capital](https://millionrounds.com/fund/foundation-capital) [Correlation Ventures](https://millionrounds.com/fund/correlation-ventures) [Gusto](https://millionrounds.com/fund/gusto) Foundation founders of Dropbox

## Everyone who backed them

[New Enterprise Associates](https://millionrounds.com/fund/new-enterprise-associates) VC firm **2** rounds

[FJ Labs](https://millionrounds.com/fund/fj-labs) VC firm **1** round

[Foundation Capital](https://millionrounds.com/fund/foundation-capital) VC firm **1** round

[Correlation Ventures](https://millionrounds.com/fund/correlation-ventures) VC firm **1** round

[Gusto](https://millionrounds.com/fund/gusto) Corporate VC **1** round

Foundation no record of our own yet **1** round

founders of Dropbox no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=simple-habit).

## Also claim to have backed them

This firm lists Simple Habit as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Locus Ventures](https://millionrounds.com/fund/locus-ventures) VC firm Per its own site

## Quick answers about Simple Habit

### Who invested in Simple Habit?

Simple Habit's investors include New Enterprise Associates, FJ Labs, Foundation Capital, Correlation Ventures and Gusto, and 2 more on record.

### How much has Simple Habit raised?

Simple Habit has raised $13M across 2 rounds since 2017.

### When did Simple Habit last raise?

Simple Habit's most recent round was a Series A of $10M in Nov 2018.

### What was Simple Habit's biggest round?

Its most recent round, $10M in Nov 2018, is also its largest on record.

### Who backed Simple Habit first?

Simple Habit's first round on record, in May 2017, was backed by New Enterprise Associates, FJ Labs and Gusto and 2 others.

### What stage is Simple Habit at?

Simple Habit's latest named round is a Series A, in Nov 2018.

### Where is Simple Habit based?

Simple Habit is based in the United States.

## Companies like Simple Habit

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)[**Overtime** $33M · Oct 2026](https://millionrounds.com/company/overtime)[**1World Online** $25M · Sept 2026](https://millionrounds.com/company/1world-online)[**Luminary** $194M · Sept 2026](https://millionrounds.com/company/luminary)

## Find investors like these

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