# Shoptrue funding: rounds and investors

> Shoptrue has raised $6.0M across 1 round since 2021. Investors include Pelion Venture Partners and Peterson Ventures. Every round with its source.

Source: https://millionrounds.com/company/shoptrue (Millionrounds; every figure on the page links to its filing or article)

United States · [Seed startup](https://millionrounds.com/companies)

# Who invested in *Shoptrue*

One round we have observed, with the 2 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce

Funding summary Updated 26 Oct 2026

**$6.0M** raised across 1 round since 2021, from 1 source

- **Latest round:** Seed, $6.0M Sept 2021
- **Investors:** 2

See who backed them

## The rounds

- **Sept 2021** Seed **$6.0M** [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Peterson Ventures](https://millionrounds.com/fund/peterson-ventures) Source recorded SEC filing: $6.0M sold, first sale Sept 2021

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Joseph Romney Evans** Executive Officer, Director i

## Everyone who backed them

[Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) VC firm **1** round

[Peterson Ventures](https://millionrounds.com/fund/peterson-ventures) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=shoptrue).

## Quick answers about Shoptrue

### Who invested in Shoptrue?

Shoptrue's investors include Pelion Venture Partners and Peterson Ventures.

### How much has Shoptrue raised?

Shoptrue has raised $6.0M across 1 round since 2021.

### When did Shoptrue last raise?

Shoptrue's most recent round was a Seed of $6.0M in Sept 2021.

### What was Shoptrue's biggest round?

Its most recent round, $6.0M in Sept 2021, is also its largest on record.

### Who backed Shoptrue first?

Shoptrue's first round on record, in Sept 2021, was backed by Pelion Venture Partners and Peterson Ventures.

### What stage is Shoptrue at?

Shoptrue's latest named round is a Seed, in Sept 2021.

### Where is Shoptrue based?

Shoptrue is based in the United States.

## Companies like Shoptrue

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)[**Siena AI** $23M · Oct 2026](https://millionrounds.com/company/siena-ai)[**Relay** $207M · Oct 2026](https://millionrounds.com/company/relay)

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