# Sampler funding: rounds and investors

> Sampler has raised $5.6M across 3 rounds since 2014. Investors include BDC Capital, Export Development Canada and MaRS Investment Accelerator Fund.

Source: https://millionrounds.com/company/sampler (Millionrounds; every figure on the page links to its filing or article)

[Series B startup](https://millionrounds.com/companies)

# Who invested in *Sampler*

3 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summary Updated 26 Oct 2026

**$5.6M** raised across 3 rounds since 2014, from 3 sources

**$645K** Seed **$1.0M** Seed **$4.0M** Series B

- **Latest round:** Series B, $4.0M Jul 2020
- **Step-up i:** 4×
- **Investors:** 8

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016 2017 2018 2019 2020

**$645K** Seed

**$1.0M** Seed

**$4.0M** Series B

- **First round:** Seed, $645K
- **Biggest round:** $4.0M
- **Usual gap between rounds:** 4.8 years

## The rounds

- **Jul 2020** Series B **$4.0M** *1 new* *2 returning* [BDC Capital](https://millionrounds.com/fund/bdc-venture-capital) [Export Development Canada](https://millionrounds.com/fund/export-development-canada) [Founders Factory](https://millionrounds.com/fund/founder-s-factory) Source recorded
- **Aug 2015** Seed **$1.0M** *2 new* *1 returning* [BDC Capital](https://millionrounds.com/fund/bdc-venture-capital) [MaRS Investment Accelerator Fund](https://millionrounds.com/fund/mars-investment-accelerator-fund) David B Perkins From a historical funding record
- **Dec 2014** Seed **$645K** *5 new* [Export Development Canada](https://millionrounds.com/fund/export-development-canada) [MaRS Investment Accelerator Fund](https://millionrounds.com/fund/mars-investment-accelerator-fund) [Accelerator Fund](https://millionrounds.com/fund/plsg-accelerator-fund) [Ryerson Futures](https://millionrounds.com/fund/ryerson-futures) [Startup Next](https://millionrounds.com/fund/startup-next) From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Seed** 2015 **Series B** 2020 [BDC Capital](https://millionrounds.com/fund/bdc-venture-capital) [Export Development Canada](https://millionrounds.com/fund/export-development-canada) [MaRS Investment Accelerator Fund](https://millionrounds.com/fund/mars-investment-accelerator-fund) [Founders Factory](https://millionrounds.com/fund/founder-s-factory) [Accelerator Fund](https://millionrounds.com/fund/plsg-accelerator-fund) [Ryerson Futures](https://millionrounds.com/fund/ryerson-futures) [Startup Next](https://millionrounds.com/fund/startup-next) David B Perkins

## Everyone who backed them

[BDC Capital](https://millionrounds.com/fund/bdc-venture-capital) VC firm **2** rounds

[Export Development Canada](https://millionrounds.com/fund/export-development-canada) Government **2** rounds

[MaRS Investment Accelerator Fund](https://millionrounds.com/fund/mars-investment-accelerator-fund) VC firm **2** rounds

[Founders Factory](https://millionrounds.com/fund/founder-s-factory) Accelerator **1** round

[Accelerator Fund](https://millionrounds.com/fund/plsg-accelerator-fund) VC firm **1** round

[Ryerson Futures](https://millionrounds.com/fund/ryerson-futures) VC firm **1** round

[Startup Next](https://millionrounds.com/fund/startup-next) Accelerator **1** round

David B Perkins no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=sampler).

## Also claim to have backed them

These 2 firms list Sampler as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Freycinet Ventures (Freycinet Investments Ltd.)](https://millionrounds.com/fund/freycinet-ventures-freycinet-investments-ltd) Accelerator Per its own site

[Ideal Ventures](https://millionrounds.com/fund/ideal-ventures) VC firm Per its own site

## Quick answers about Sampler

### Who invested in Sampler?

Sampler's investors include BDC Capital, Export Development Canada, MaRS Investment Accelerator Fund, Founders Factory and Accelerator Fund, and 3 more on record.

### How much has Sampler raised?

Sampler has raised $5.6M across 3 rounds since 2014.

### When did Sampler last raise?

Sampler's most recent round was a Series B of $4.0M in Jul 2020.

### What was Sampler's biggest round?

Its most recent round, $4.0M in Jul 2020, is also its largest on record.

### Who backed Sampler first?

Sampler's first round on record, in Dec 2014, was backed by Export Development Canada, MaRS Investment Accelerator Fund and Accelerator Fund and 2 others.

### What stage is Sampler at?

Sampler's latest named round is a Series B, in Jul 2020.

## Companies like Sampler

In the same sector, and raised in the last eighteen months.

[**AiderX** $6.8M · Jan 2026](https://millionrounds.com/company/aiderx)[**Boosterz** $25M · Jan 2026](https://millionrounds.com/company/boosterz)[**Umag** Nov 2025](https://millionrounds.com/company/umag)[**10%** $2.8M · Sept 2025](https://millionrounds.com/company/10)[**Filmmakers Mart** Aug 2025](https://millionrounds.com/company/filmmakers-mart)[**BIGC** $13M · Aug 2025](https://millionrounds.com/company/bigc)

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