# Ring funding: rounds and investors

> Ring has raised $143M across 4 rounds since 2014. Investors include True Ventures, Shea Ventures and American Family Insurance. Every round with its source.

Source: https://millionrounds.com/company/ring (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Ring*

4 rounds we have observed, with the 11 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2C

Funding summary Updated 26 Oct 2026

**$143M** raised across 4 rounds since 2014, from 4 sources

**$250K** Seed **$5.5M** Series A **$28M** Series B **$109M** Round

- **Latest round:** Round, $109M Jan 2017
- **Step-up i:** 3.9×
- **Investors:** 11

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016 2017

**$250K** Seed

**$5.5M** Series A

**$28M** Series B

**$109M** Round

- **First round:** Seed, $250K
- **Biggest round:** $109M
- **Usual gap between rounds:** 6 months

[**Ring** Consumer products 1 / 12 Their pitch deck **Ring's pitch deck, 12 slides** Each slide read for what it argues, against the decks that raised at the same stage.](https://millionrounds.com/decks/ring)

## The rounds

- **Jan 2017** Round **$109M** *3 new* *3 returning* [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) [DFJ](https://millionrounds.com/fund/dfj) [True Ventures](https://millionrounds.com/fund/true-ventures-2) [Shea Ventures](https://millionrounds.com/fund/shea-ventures) [American Family Insurance](https://millionrounds.com/fund/american-family-insurance) Qualcomm Ventures/ Sir Richard Branson Reported by FinSMEs
- **Aug 2015** Series B **$28M** *3 new* [Shea Ventures](https://millionrounds.com/fund/shea-ventures) [Richard Branson](https://millionrounds.com/fund/richard-branson) [American Family Insurance](https://millionrounds.com/fund/american-family-insurance) From a historical funding record
- **Mar 2015** Series A **$5.5M** *5 new* [First Round Capital](https://millionrounds.com/fund/first-round-capital) [True Ventures](https://millionrounds.com/fund/true-ventures-2) [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [QueensBridge Venture Partners](https://millionrounds.com/fund/queensbridge-venture-partners) Stephen (Steve) Russell From a historical funding record
- **Sept 2014** Seed **$250K** No investor was named in the report. From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Series A** 2015 **Series B** 2015 **Round** 2017 [True Ventures](https://millionrounds.com/fund/true-ventures-2) [Shea Ventures](https://millionrounds.com/fund/shea-ventures) [American Family Insurance](https://millionrounds.com/fund/american-family-insurance) [First Round Capital](https://millionrounds.com/fund/first-round-capital) [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) [DFJ](https://millionrounds.com/fund/dfj) [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [QueensBridge Venture Partners](https://millionrounds.com/fund/queensbridge-venture-partners) [Richard Branson](https://millionrounds.com/fund/richard-branson) Qualcomm Ventures/ Sir Richard Branson

## The exit

Exit Buyer Price When

Acquired [Amazon](https://millionrounds.com/fund/amazon) $839M Feb 2018

From historical deal records. Wrong? [Tell us](https://millionrounds.com/corrections?slug=ring).

## Everyone who backed them

[True Ventures](https://millionrounds.com/fund/true-ventures-2) VC firm **2** rounds

[Shea Ventures](https://millionrounds.com/fund/shea-ventures) VC firm **2** rounds

[American Family Insurance](https://millionrounds.com/fund/american-family-insurance) Corporate VC **2** rounds

[First Round Capital](https://millionrounds.com/fund/first-round-capital) VC firm **1** round

[Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) Private equity **1** round

[DFJ](https://millionrounds.com/fund/dfj) VC firm **1** round

[Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) VC firm **1** round

[QueensBridge Venture Partners](https://millionrounds.com/fund/queensbridge-venture-partners) VC firm **1** round

[Richard Branson](https://millionrounds.com/fund/richard-branson) Angel **1** round

Qualcomm Ventures/ Sir Richard Branson no record of our own yet **1** round

Stephen (Steve) Russell no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=ring).

## Quick answers about Ring

### Who invested in Ring?

Ring's investors include True Ventures, Shea Ventures, American Family Insurance, First Round Capital and Goldman Sachs, and 6 more on record.

### How much has Ring raised?

Ring has raised $143M across 4 rounds since 2014.

### When did Ring last raise?

Ring's most recent round was an Undisclosed round of $109M in Jan 2017.

### What was Ring's biggest round?

Its most recent round, $109M in Jan 2017, is also its largest on record.

### Who backed Ring first?

Ring's first round on record, in Mar 2015, was backed by First Round Capital, True Ventures and Upfront Ventures and 2 others.

### What stage is Ring at?

Ring's latest named round is an Undisclosed round, in Jan 2017.

### Where is Ring based?

Ring is based in the United States.

## Companies like Ring

In the same sector, and raised in the last eighteen months.

[**Dan-O's Seasoning** $25M · Oct 2026](https://millionrounds.com/company/dan-o-s-seasoning)[**VIVA Finance** $370M · Oct 2026](https://millionrounds.com/company/viva-finance)[**Town** $241M · Oct 2026](https://millionrounds.com/company/town)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Persona** $210M · Oct 2026](https://millionrounds.com/company/persona)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)

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