# Reflex funding: rounds and investors

> Reflex has raised $14M across 3 rounds since 2012. Investors include Y Combinator, BoxGroup and Canaan. Every round with its source.

Source: https://millionrounds.com/company/reflex (Millionrounds; every figure on the page links to its filing or article)

United States · [Seed startup](https://millionrounds.com/companies)

# Who invested in *Reflex*

3 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Developer Tools

Funding summary Updated 26 Oct 2026

**$14M** raised across 3 rounds since 2012, from 3 sources

**$375K** Venture **$5.0M** Seed **$9.1M** Seed

- **Latest round:** Seed, $9.1M Jun 2024
- **Step-up i:** 1.8×
- **Investors:** 8

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018 2020 2022 2024

**$375K** Venture

**$5.0M** Seed

**$9.1M** Seed

- **First round:** Venture, $375K
- **Biggest round:** $9.1M
- **Usual gap between rounds:** 11.2 years

## The rounds

- **Jun 2024** Seed **$9.1M** *3 new* [Canaan](https://millionrounds.com/fund/canaan-partners) [Active Capital](https://millionrounds.com/fund/active-capital) [ATX Venture Partners](https://millionrounds.com/fund/atx-venture-partners) Source recorded
- **Aug 2023** Seed **$5.0M** *5 new* [Y Combinator](https://millionrounds.com/fund/y-combinator) [BoxGroup](https://millionrounds.com/fund/boxgroup) [Lux Capital](https://millionrounds.com/fund/lux-capital) [Abstract Ventures](https://millionrounds.com/fund/abstract) [Picus Capital](https://millionrounds.com/fund/picus-capital) Source recorded
- **Jun 2012** Venture **$375K** No investor was named in the report. Reported by sec.gov

## Founders and team

From Reflex's own website: 2 on the team.

- **Optimize Labor** Vice President Consumer Retail
- **Joanna Matthy** Head of Stores and Operations

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Venture** 2012 **Seed** 2023 **Seed** 2024 [Y Combinator](https://millionrounds.com/fund/y-combinator) [BoxGroup](https://millionrounds.com/fund/boxgroup) [Canaan](https://millionrounds.com/fund/canaan-partners) [Lux Capital](https://millionrounds.com/fund/lux-capital) [Abstract Ventures](https://millionrounds.com/fund/abstract) [Picus Capital](https://millionrounds.com/fund/picus-capital) [Active Capital](https://millionrounds.com/fund/active-capital) [ATX Venture Partners](https://millionrounds.com/fund/atx-venture-partners)

## Everyone who backed them

[Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **1** round

[BoxGroup](https://millionrounds.com/fund/boxgroup) VC firm **1** round

[Canaan](https://millionrounds.com/fund/canaan-partners) VC firm **1** round

[Lux Capital](https://millionrounds.com/fund/lux-capital) VC firm **1** round

[Abstract Ventures](https://millionrounds.com/fund/abstract) VC firm **1** round

[Picus Capital](https://millionrounds.com/fund/picus-capital) VC firm **1** round

[Active Capital](https://millionrounds.com/fund/active-capital) VC firm **1** round

[ATX Venture Partners](https://millionrounds.com/fund/atx-venture-partners) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=reflex).

## Also claim to have backed them

This firm lists Reflex as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Collaborative Fund](https://millionrounds.com/fund/collaborative-fund) VC firm Per its own site

## Quick answers about Reflex

### Who invested in Reflex?

Reflex's investors include Y Combinator, BoxGroup, Canaan, Lux Capital and Abstract Ventures, and 3 more on record.

### How much has Reflex raised?

Reflex has raised $14M across 3 rounds since 2012.

### When did Reflex last raise?

Reflex's most recent round was a Seed of $9.1M in Jun 2024.

### What was Reflex's biggest round?

Its most recent round, $9.1M in Jun 2024, is also its largest on record.

### Who backed Reflex first?

Reflex's first round on record, in Aug 2023, was backed by Y Combinator, BoxGroup and Lux Capital and 2 others.

### What stage is Reflex at?

Reflex's latest named round is a Seed, in Jun 2024.

### Where is Reflex based?

Reflex is based in the United States.

## Companies like Reflex

In the same sector, and raised in the last eighteen months.

[**Blacksmith** $131M · Oct 2026](https://millionrounds.com/company/blacksmith)[**Flapping Airplanes** $1.2B · Oct 2026](https://millionrounds.com/company/flapping-airplanes)[**Swamp Club** $7.0M · Oct 2026](https://millionrounds.com/company/swamp-club)[**Namespace** $42M · Oct 2026](https://millionrounds.com/company/namespace)[**Supabase** $950M · Oct 2026](https://millionrounds.com/company/supabase)[**Factory** $405M · Sept 2026](https://millionrounds.com/company/factory)

## Find investors like these

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