# Purple funding: rounds and investors

> Purple has raised $13M across 2 rounds since 2012. Investors include Alchemist Accelerator and Business Growth Fund. Every round with its source.

Source: https://millionrounds.com/company/purple (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Purple*

2 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Goods

Funding summary Updated 26 Oct 2026

**$13M** raised across 2 rounds since 2012, from 2 sources

**$28K** Seed **$13M** Venture

- **Latest round:** Venture, $13M Oct 2023
- **Step-up i:** 457.1×
- **Investors:** 2

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018 2020 2022

**$28K** Seed

**$13M** Venture

- **First round:** Seed, $28K
- **Biggest round:** $13M
- **Between rounds:** 11.1 years

## The rounds

- **Oct 2023** Venture **$13M** *1 new* [Business Growth Fund](https://millionrounds.com/fund/bgf) Source recorded
- **Sept 2012** Seed **$28K** *1 new* [Alchemist Accelerator](https://millionrounds.com/fund/alchemist-accelerator) From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2012 **Venture** 2023 [Alchemist Accelerator](https://millionrounds.com/fund/alchemist-accelerator) [Business Growth Fund](https://millionrounds.com/fund/bgf)

## Everyone who backed them

[Alchemist Accelerator](https://millionrounds.com/fund/alchemist-accelerator) Accelerator **1** round

[Business Growth Fund](https://millionrounds.com/fund/bgf) Private equity **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=purple).

## Quick answers about Purple

### Who invested in Purple?

Purple's investors include Alchemist Accelerator and Business Growth Fund.

### How much has Purple raised?

Purple has raised $13M across 2 rounds since 2012.

### When did Purple last raise?

Purple's most recent round was a Venture of $13M in Oct 2023.

### What was Purple's biggest round?

Its most recent round, $13M in Oct 2023, is also its largest on record.

### Who backed Purple first?

Purple's first round on record, in Sept 2012, was backed by Alchemist Accelerator.

### What stage is Purple at?

Purple's latest named round is a Venture, in Oct 2023.

### Where is Purple based?

Purple is based in the United States.

## Companies like Purple

In the same sector, and raised in the last eighteen months.

[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**PlantSwitch** $33M · Oct 2026](https://millionrounds.com/company/plantswitch)[**Confido** $82M · Sept 2026](https://millionrounds.com/company/confido)[**AmorSui** $2.8M · Sept 2026](https://millionrounds.com/company/amorsui)[**David** $325M · Sept 2026](https://millionrounds.com/company/david)[**Culture POP Soda** $7.5M · Sept 2026](https://millionrounds.com/company/culture-pop-soda)

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