# Pure Pet Food funding: rounds and investors > Pure Pet Food has raised $22M across 2 rounds since 2024. Investors include Mercia Asset Management, Felix Capital and Northern Powerhouse Investment Fund. Source: https://millionrounds.com/company/pure-pet-food (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Venture startup](https://millionrounds.com/companies) # Who invested in *Pure Pet Food* 2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Agtech Foodtech Raised 4 months ago Funding summary Updated 26 Oct 2026 **$22M** raised across 2 rounds since 2024, from 2 sources **$20M** Venture **$2.6M** Round - **Latest round:** Round, $2.6M Jun 2026 - **Biggest round:** $20M Venture · Oct 2024 - **Investors:** 3 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2025 2026 **$20M** Venture **$2.6M** Round - **First round:** Venture, $20M - **Biggest round:** $20M - **Between rounds:** 21 months ## The rounds - **Jun 2026** Round **$2.6M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Oct 2024** Venture **$20M** *3 new* [Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) [Felix Capital](https://millionrounds.com/fund/felix-capital) [Northern Powerhouse Investment Fund](https://millionrounds.com/fund/northern-powerhouse-investment-fund) Source recorded ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Venture** 2024 **Round** 2026 [Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) [Felix Capital](https://millionrounds.com/fund/felix-capital) [Northern Powerhouse Investment Fund](https://millionrounds.com/fund/northern-powerhouse-investment-fund) ## Everyone who backed them [Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) VC firm **1** round [Felix Capital](https://millionrounds.com/fund/felix-capital) VC firm **1** round [Northern Powerhouse Investment Fund](https://millionrounds.com/fund/northern-powerhouse-investment-fund) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=pure-pet-food). ## Quick answers about Pure Pet Food ### Who invested in Pure Pet Food? Pure Pet Food's investors include Mercia Asset Management, Felix Capital and Northern Powerhouse Investment Fund. ### How much has Pure Pet Food raised? Pure Pet Food has raised $22M across 2 rounds since 2024. ### When did Pure Pet Food last raise? Pure Pet Food's most recent round, $2.6M, was in Jun 2026. ### What was Pure Pet Food's biggest round? Pure Pet Food's largest round on record is $20M (Venture), in Oct 2024. ### Who backed Pure Pet Food first? Pure Pet Food's first round on record, in Oct 2024, was backed by Mercia Asset Management, Felix Capital and Northern Powerhouse Investment Fund. ### What stage is Pure Pet Food at? Pure Pet Food's latest named round is a Venture, in Oct 2024. ### Where is Pure Pet Food based? Pure Pet Food is based in the United Kingdom. ## Companies like Pure Pet Food In the same sector, and raised in the last eighteen months. [**Living Optics** $61M · Oct 2026](https://millionrounds.com/company/living-optics)[**MicroLub** $15M · Sept 2026](https://millionrounds.com/company/microlub)[**Qkine** $9.9M · Sept 2026](https://millionrounds.com/company/qkine)[**Feisty** $677K · Sept 2026](https://millionrounds.com/company/feisty)[**Bindbridge** $4.3M · Sept 2026](https://millionrounds.com/company/bindbridge)[**BSF Enterprise** $31M · Aug 2026](https://millionrounds.com/company/bsf-enterprise) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app