# Plum funding: rounds and investors

> Plum has raised $50M across 13 rounds since 2012. Investors include Techstars, VentureFriends and Tiger Global Management. Every round with its source.

Source: https://millionrounds.com/company/plum (Millionrounds; every figure on the page links to its filing or article)

India · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Plum*

13 rounds we have observed, with the 28 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2B Beauty Consumer Services Developer Tools

Funding summary Updated 26 Oct 2026

**$50M** raised across 13 rounds since 2012, from 13 sources

**$200K** Seed **$307K** Crowdfunding **$1.4M** Round **$750K** Round **$700K** Round **$5.0M** Venture **$9.0M** Series A **$10M** Series B **$4.5M** Round **$3.0M** Round **$16M** Series A

- **Latest round:** Series A, $16M Sept 2023
- **Led by:** Tiger Global Management
- **Step-up i:** 5.2×
- **Investors:** 28 (2 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018 2020 2022

**$200K** Seed

**$307K** Crowdfunding

**$1.4M** Round

**$700K** Round

**$5.0M** Venture

**$9.0M** Series A

**$10M** Series B

**$4.5M** Round

**$3.0M** Round

**?** Venture

**$16M** Series A

- **First round:** Seed, $200K
- **Biggest round:** $16M
- **Usual gap between rounds:** 10 months

[**Plum** Finance 1 / 9 Their pitch deck **Plum's pitch deck, 9 slides** Each slide read for what it argues, against the decks that raised at the same stage.](https://millionrounds.com/decks/plum)

## The rounds

- **Sept 2023** Series A **$16M** *12 new* [Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) Lead [Incubate Fund](https://millionrounds.com/fund/incubate-fund) [Kunal Shah](https://millionrounds.com/fund/kunal-shah) [Anuj Srivastava](https://millionrounds.com/fund/anuj-srivastava) [Douglas Feirstein](https://millionrounds.com/fund/douglas-feirstein) [Ramakant Sharma](https://millionrounds.com/fund/ramakant-sharma) [Gemba Capital](https://millionrounds.com/fund/gemba-capital) [Harsh Jain](https://millionrounds.com/fund/harsh-jain) [Ishan Bansal](https://millionrounds.com/fund/ishan-bansal) [Lalit Keshre](https://millionrounds.com/fund/lalit-keshre) [Sequoia Capital India's accelerator programme Surge](https://millionrounds.com/fund/sequoia-capital-india-s-accelerator-programme-surge) [Tanglin Venture Partners](https://millionrounds.com/fund/tanglin-venture-partners) Reported by Firms' own news pages
- **Jun 2022** Venture **Amount undisclosed** *2 new* [Ring Capital](https://millionrounds.com/fund/ring) [Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) Source recorded SEC filing: $10M sold, first sale Mar 2022
- **Nov 2019** Round **$3.0M** *1 new* *1 returning* [VentureFriends](https://millionrounds.com/fund/venturefriends) EBRB Reported by TechCrunch
- **May 2019** Round **$4.5M** *3 new* European Bank for Reconstruction Lead [VentureFriends](https://millionrounds.com/fund/venturefriends) Development Reported by TechCrunch
- **May 2018** Series B **$10M** *1 new* [Las Olas Venture Capital](https://millionrounds.com/fund/las-olas-venture-capital) Reported by FinSMEs SEC filing: $3.0M sold, first sale Apr 2018
- **Jul 2017** Series A **$9.0M** *1 new* Khosla Ventures/ Las Olas Reported by FinSMEs
- **Aug 2015** Venture **$5.0M** No investor was named in the report. From a historical funding record
- **Aug 2014** Round **$700K** *5 new* [M12](https://millionrounds.com/fund/m12) [Capital Factory](https://millionrounds.com/fund/capital-factory) [Seedinvest](https://millionrounds.com/fund/seedinvest-2) [American Family Ventures](https://millionrounds.com/fund/american-family-ventures) [Microsoft Ventures Accelerator Seattle](https://millionrounds.com/fund/microsoft-ventures-accelerator-seattle) From a historical funding record
- **Oct 2013** Round **$750K** *1 returning* [Techstars](https://millionrounds.com/fund/techstars) From a historical funding record
- **Oct 2013** Round **$1.4M** No investor was named in the report. From a historical funding record
- **Aug 2013** Seed **Amount undisclosed** *1 new* [Techstars](https://millionrounds.com/fund/techstars) From a historical funding record
- **Apr 2013** Crowdfunding **$307K** No investor was named in the report. From a historical funding record
- **Aug 2012** Seed **$200K** *2 new* Glen Burchers Utz Baldwin From a historical funding record

## Funding filed with regulators

Plum filed one raise, $73K in all. Filings say how much was sold and to how many investors; they never name the investors.

- May 2018 **$73K** common stock of $1.1M offered Crowdfunding

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2014 **Venture** 2015 **Series A** 2017 **Series B** 2018 **Round** 2019 **Round** 2019 **Venture** 2022 **Series A** 2023 [Techstars](https://millionrounds.com/fund/techstars) [VentureFriends](https://millionrounds.com/fund/venturefriends) [Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) L European Bank for Reconstruction L [M12](https://millionrounds.com/fund/m12) [Incubate Fund](https://millionrounds.com/fund/incubate-fund) [Capital Factory](https://millionrounds.com/fund/capital-factory) [Ring Capital](https://millionrounds.com/fund/ring) [Seedinvest](https://millionrounds.com/fund/seedinvest-2) [Kunal Shah](https://millionrounds.com/fund/kunal-shah)

## Everyone who backed them

[Techstars](https://millionrounds.com/fund/techstars) VC firm **2** rounds

[VentureFriends](https://millionrounds.com/fund/venturefriends) VC firm **2** rounds

[Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) VC firm **1** round, led 1

European Bank for Reconstruction no record of our own yet **1** round, led 1

[M12](https://millionrounds.com/fund/m12) Corporate VC **1** round

[Incubate Fund](https://millionrounds.com/fund/incubate-fund) VC firm **1** round

[Capital Factory](https://millionrounds.com/fund/capital-factory) VC firm **1** round

[Ring Capital](https://millionrounds.com/fund/ring) VC firm **1** round

[Seedinvest](https://millionrounds.com/fund/seedinvest-2) VC firm **1** round

[Kunal Shah](https://millionrounds.com/fund/kunal-shah) Angel **1** round

[Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) Corporate VC **1** round

[American Family Ventures](https://millionrounds.com/fund/american-family-ventures) VC firm **1** round

[Microsoft Ventures Accelerator Seattle](https://millionrounds.com/fund/microsoft-ventures-accelerator-seattle) VC firm **1** round

[Las Olas Venture Capital](https://millionrounds.com/fund/las-olas-venture-capital) VC firm **1** round

[Anuj Srivastava](https://millionrounds.com/fund/anuj-srivastava) Angel **1** round

[Douglas Feirstein](https://millionrounds.com/fund/douglas-feirstein) Angel **1** round

[Ramakant Sharma](https://millionrounds.com/fund/ramakant-sharma) Angel **1** round

[Gemba Capital](https://millionrounds.com/fund/gemba-capital) Family office **1** round

[Harsh Jain](https://millionrounds.com/fund/harsh-jain) Angel **1** round

[Ishan Bansal](https://millionrounds.com/fund/ishan-bansal) Angel **1** round

[Lalit Keshre](https://millionrounds.com/fund/lalit-keshre) Angel **1** round

[Sequoia Capital India's accelerator programme Surge](https://millionrounds.com/fund/sequoia-capital-india-s-accelerator-programme-surge) VC firm **1** round

[Tanglin Venture Partners](https://millionrounds.com/fund/tanglin-venture-partners) VC firm **1** round

Development no record of our own yet **1** round

EBRB no record of our own yet **1** round

Glen Burchers no record of our own yet **1** round

Khosla Ventures/ Las Olas no record of our own yet **1** round

Utz Baldwin no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=plum).

## Quick answers about Plum

### Who invested in Plum?

Plum's investors include Techstars, VentureFriends, Tiger Global Management, European Bank for Reconstruction and M12, and 23 more on record. Tiger Global Management led its latest round.

### How much has Plum raised?

Plum has raised $50M across 13 rounds since 2012. 2 rounds did not disclose an amount, so the total is a floor.

### When did Plum last raise?

Plum's most recent round was a Series A of $16M in Sept 2023, led by Tiger Global Management.

### What was Plum's biggest round?

Its most recent round, $16M in Sept 2023, is also its largest on record.

### Who backed Plum first?

Plum's first round on record, in Aug 2012, was backed by Glen Burchers and Utz Baldwin.

### What stage is Plum at?

Plum's latest named round is a Series A, in Sept 2023.

### Where is Plum based?

Plum is based in India.

### Who led Plum's rounds?

European Bank for Reconstruction led the Undisclosed round in 2019; Tiger Global Management led the Series A in 2023.

## Companies like Plum

In the same sector, and raised in the last eighteen months.

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