# Picnic funding: rounds and investors

> Picnic has raised $500M across 3 rounds since 2024. Investors include Alumni Ventures, Draper Associates and Flying Fish Partners. Every round with its source.

Source: https://millionrounds.com/company/picnic (Millionrounds; every figure on the page links to its filing or article)

Netherlands · [Growth startup](https://millionrounds.com/companies)

# Who invested in *Picnic*

3 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Goods Delivery E-commerce Food & Beverage

Raised 11 months ago Valuation: $1.0B, Oct 2024

Funding summary Updated 26 Oct 2026

**$500M** raised across 3 rounds since 2024, from 3 sources

**$5.0M** Venture **$495M** Growth

- **Latest round:** Growth, $495M Nov 2025
- **Step-up i:** 99.1×
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2025

**$5.0M** Venture

**?** Venture

**$495M** Growth

- **First round:** Venture, $5.0M
- **Biggest round:** $495M
- **Usual gap between rounds:** 7 months

[**Picnic** Consumer goods 1 / 10 Their pitch deck **Picnic's pitch deck, 10 slides** Each slide read for what it argues, against the decks that raised at the same stage.](https://millionrounds.com/decks/picnic)

## The rounds

- **Nov 2025** Growth **$495M** *2 returning* [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners) Reported by Silicon Canals
- **May 2025** Venture **Amount undisclosed** *2 returning* [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Draper Associates](https://millionrounds.com/fund/draper-associates) Source recorded
- **Oct 2024** Venture **$5.0M** *4 new* [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Draper Associates](https://millionrounds.com/fund/draper-associates) [Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners) [Branded Strategic](https://millionrounds.com/fund/branded-hospitality-ventures) Source recorded

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Venture** 2024 **Venture** 2025 **Growth** 2025 [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Draper Associates](https://millionrounds.com/fund/draper-associates) [Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners) [Branded Strategic](https://millionrounds.com/fund/branded-hospitality-ventures)

## Everyone who backed them

[Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) VC firm **3** rounds

[Draper Associates](https://millionrounds.com/fund/draper-associates) VC firm **2** rounds

[Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners) VC firm **2** rounds

[Branded Strategic](https://millionrounds.com/fund/branded-hospitality-ventures) Accelerator **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=picnic).

## Also claim to have backed them

These 2 firms list Picnic as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[tomahawk.vc](https://millionrounds.com/fund/tomahawk-vc) VC firm Per its own site

[FirstPartyCapital](https://millionrounds.com/fund/firstpartycapital) VC firm Per its own site

## Quick answers about Picnic

### Who invested in Picnic?

Picnic's investors include Alumni Ventures, Draper Associates, Flying Fish Partners and Branded Strategic.

### How much has Picnic raised?

Picnic has raised $500M across 3 rounds since 2024. One round did not disclose an amount, so the total is a floor.

### When did Picnic last raise?

Picnic's most recent round was a Growth of $495M in Nov 2025.

### What was Picnic's biggest round?

Its most recent round, $495M in Nov 2025, is also its largest on record.

### Who backed Picnic first?

Picnic's first round on record, in Oct 2024, was backed by Alumni Ventures, Draper Associates and Flying Fish Partners and 1 others.

### What stage is Picnic at?

Picnic's latest named round is a Growth, in Nov 2025.

### Where is Picnic based?

Picnic is based in the Netherlands.

## Companies like Picnic

In the same sector, and raised in the last eighteen months.

[**Greencovery** $1.7M · Sept 2026](https://millionrounds.com/company/greencovery)[**VitalFluid** $20M · Aug 2026](https://millionrounds.com/company/vitalfluid)[**Mosa Meat** $27M · Jul 2026](https://millionrounds.com/company/mosa-meat)[**Aardaia** $5.7M · Jul 2026](https://millionrounds.com/company/aardaia)[**The Protein Brewery** $59M · Jun 2026](https://millionrounds.com/company/the-protein-brewery)[**Laigo Bio** $20M · Apr 2026](https://millionrounds.com/company/laigo-bio)

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