# Phia funding: rounds and investors

> Phia has raised $78M across 3 rounds since 2025. Investors include Kleiner Perkins, Notable Capital and Khosla Ventures. Every round with its source.

Source: https://millionrounds.com/company/phia (Millionrounds; every figure on the page links to its filing or article)

United States · [Growth startup](https://millionrounds.com/companies)

# Who invested in *Phia*

3 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

AI E-commerce Fashion

Raised 9 months ago

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Funding summary Updated 5 Nov 2026

**$78M** raised across 3 rounds since 2025, from 4 sources

**$8.0M** Seed **$35M** Series A **$35M** Growth

- **Latest round:** Growth, $35M Jan 2026
- **Led by:** Notable Capital
- **Investors:** 9 (2 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2026

**$8.0M** Seed

**$35M** Series A

**$35M** Growth

- **First round:** Seed, $8.0M
- **Biggest round:** $35M
- **Usual gap between rounds:** 2 months

## The rounds

- **Jan 2026** Growth **$35M** *3 returning* [Notable Capital](https://millionrounds.com/fund/notable-capital) Lead [Khosla Ventures](https://millionrounds.com/fund/khosla-ventures) [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) Reported by TechCrunch SEC filing: $9.5M sold
- **Dec 2025** Series A **$35M** *2 new* *2 returning* [Khosla Ventures](https://millionrounds.com/fund/khosla-ventures) [Soma Capital](https://millionrounds.com/fund/soma-capital) [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) [Notable Capital](https://millionrounds.com/fund/notable-capital) Source recorded and 1 other
- **Sept 2025** Seed **$8.0M** *7 new* [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) Lead [Soma Capital](https://millionrounds.com/fund/soma-capital) [Michael Rubin](https://millionrounds.com/fund/michael-rubin) [Sheryl Sandberg](https://millionrounds.com/fund/sheryl-sandberg) [Kris Jenner](https://millionrounds.com/fund/kris-jenner) [Hailey Bieber](https://millionrounds.com/fund/hailey-bieber) [Sara Blakely](https://millionrounds.com/fund/sara-blakely) Reported by TechCrunch

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2025 **Series A** 2025 **Growth** 2026 [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) L [Notable Capital](https://millionrounds.com/fund/notable-capital) L [Khosla Ventures](https://millionrounds.com/fund/khosla-ventures) [Soma Capital](https://millionrounds.com/fund/soma-capital) [Michael Rubin](https://millionrounds.com/fund/michael-rubin) [Sheryl Sandberg](https://millionrounds.com/fund/sheryl-sandberg) [Kris Jenner](https://millionrounds.com/fund/kris-jenner) [Hailey Bieber](https://millionrounds.com/fund/hailey-bieber) [Sara Blakely](https://millionrounds.com/fund/sara-blakely)

## Everyone who backed them

[Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) VC firm **3** rounds, led 1

[Notable Capital](https://millionrounds.com/fund/notable-capital) VC firm **2** rounds, led 1

[Khosla Ventures](https://millionrounds.com/fund/khosla-ventures) VC firm **2** rounds

[Soma Capital](https://millionrounds.com/fund/soma-capital) VC firm **2** rounds

[Michael Rubin](https://millionrounds.com/fund/michael-rubin) Angel **1** round

[Sheryl Sandberg](https://millionrounds.com/fund/sheryl-sandberg) VC firm **1** round

[Kris Jenner](https://millionrounds.com/fund/kris-jenner) Angel **1** round

[Hailey Bieber](https://millionrounds.com/fund/hailey-bieber) VC firm **1** round

[Sara Blakely](https://millionrounds.com/fund/sara-blakely) Angel **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=phia).

## Also claim to have backed them

These 2 firms list Phia as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Mento VC](https://millionrounds.com/fund/mento-vc) VC firm Per its own site

[Cold Start](https://millionrounds.com/fund/cold-start) VC firm Per its own site

## Quick answers about Phia

### Who invested in Phia?

Phia's investors include Kleiner Perkins, Notable Capital, Khosla Ventures, Soma Capital and Michael Rubin, and 4 more on record. Notable Capital led its latest round.

### How much has Phia raised?

Phia has raised $78M across 3 rounds since 2025.

### When did Phia last raise?

Phia's most recent round was a Growth of $35M in Jan 2026, led by Notable Capital.

### What was Phia's biggest round?

Its most recent round, $35M in Jan 2026, is also its largest on record.

### Who backed Phia first?

Phia's first round on record, in Sept 2025, was backed by Kleiner Perkins, Soma Capital and Michael Rubin and 4 others.

### What stage is Phia at?

Phia's latest named round is a Growth, in Jan 2026.

### Where is Phia based?

Phia is based in the United States.

### Who led Phia's rounds?

Kleiner Perkins led the Seed in 2025; Notable Capital led the Growth in 2026.

## Companies like Phia

In the same sector, and raised in the last eighteen months.

[**Journify** $12M · Nov 2026](https://millionrounds.com/company/journify)[**Nooks** $543M · Nov 2026](https://millionrounds.com/company/nooks)[**Laza Medical** $160M · Nov 2026](https://millionrounds.com/company/laza-medical)[**e2e** $8.0M · Nov 2026](https://millionrounds.com/company/e2e)[**Agrani Labs** $123M · Nov 2026](https://millionrounds.com/company/agrani-labs)[**Applied Compute** $580M · Nov 2026](https://millionrounds.com/company/applied-compute)

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