# Persado funding: rounds and investors > Persado has raised $66M across 3 rounds since 2013. Investors include Bain Capital Ventures, Citi Ventures and American Express Ventures. Source: https://millionrounds.com/company/persado (Millionrounds; every figure on the page links to its filing or article) United States · [Series B startup](https://millionrounds.com/companies) # Who invested in *Persado* 3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Software Funding summary Updated 26 Oct 2026 **$66M** raised across 3 rounds since 2013, from 3 sources **$15M** Series A **$21M** Series B **$30M** Round - **Latest round:** Round, $30M Jan 2016 - **Led by:** Goldman Sachs - **Step-up i:** 1.4× - **Investors:** 6 (1 led) See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2013 2014 2015 2016 **$15M** Series A **$21M** Series B **$30M** Round - **First round:** Series A, $15M - **Biggest round:** $30M - **Usual gap between rounds:** 23 months ## The rounds - **Jan 2016** Round **$30M** *2 new* *4 returning* [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs-investment-partners) Lead [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) [Citi Ventures](https://millionrounds.com/fund/citi-ventures) [American Express Ventures](https://millionrounds.com/fund/american-express-ventures) [StarVest Partners](https://millionrounds.com/fund/starvest-partners) [TLcom Capital LLP](https://millionrounds.com/fund/tlcom-capital) Source recorded - **Jan 2015** Series B **$21M** *3 new* *1 returning* [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) [Citi Ventures](https://millionrounds.com/fund/citi-ventures) [American Express Ventures](https://millionrounds.com/fund/american-express-ventures) [StarVest Partners](https://millionrounds.com/fund/starvest-partners) From a historical funding record - **Feb 2013** Series A **$15M** *1 new* [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) Reported by techcrunch.com ## Founders and team From Persado's own website: 3 founders, 7 on the team. **Alex Vratskides** Chief Executive Officer and Co-Founder **Assaf Baciu** President and Co-Founder **Stephen A. Mugford** CEO and Founder of Visceral AI - **Ricardo Ludtke** Vice President, Operations - **Tina Papadaki** Global Vice President, People - **Efi Basoukou** Chief of Staff - **Kevin Mease** Chief Product Officer - **Panagiotis Angelopoulos** Chief AI Officer - **Vasilios Karakoidas** Chief Technology Officer - **Rick Kozody** General Counsel ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2013 **Series B** 2015 **Round** 2016 [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) [Citi Ventures](https://millionrounds.com/fund/citi-ventures) [American Express Ventures](https://millionrounds.com/fund/american-express-ventures) [StarVest Partners](https://millionrounds.com/fund/starvest-partners) [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs-investment-partners) L [TLcom Capital LLP](https://millionrounds.com/fund/tlcom-capital) ## Everyone who backed them [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) VC firm **3** rounds [Citi Ventures](https://millionrounds.com/fund/citi-ventures) Corporate VC **2** rounds [American Express Ventures](https://millionrounds.com/fund/american-express-ventures) VC firm **2** rounds [StarVest Partners](https://millionrounds.com/fund/starvest-partners) VC firm **2** rounds [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs-investment-partners) Private equity **1** round, led 1 [TLcom Capital LLP](https://millionrounds.com/fund/tlcom-capital) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=persado). ## Also claim to have backed them These 3 firms list Persado as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [Eastward Capital Partners](https://millionrounds.com/fund/eastward-capital-partners) VC firm Per its own site [Knuru Capital](https://millionrounds.com/fund/knuru-capital) VC firm Per its own site [Omega Venture Partners](https://millionrounds.com/fund/omega-venture-partners) VC firm Per its own site ## Quick answers about Persado ### Who invested in Persado? Persado's investors include Bain Capital Ventures, Citi Ventures, American Express Ventures, StarVest Partners and Goldman Sachs, and 1 more on record. Goldman Sachs led its latest round. ### How much has Persado raised? Persado has raised $66M across 3 rounds since 2013. ### When did Persado last raise? Persado's most recent round, $30M, was in Jan 2016, led by Goldman Sachs. ### What was Persado's biggest round? Its most recent round, $30M in Jan 2016, is also its largest on record. ### Who backed Persado first? Persado's first round on record, in Feb 2013, was backed by Bain Capital Ventures. ### What stage is Persado at? Persado's latest named round is a Series B, in Jan 2015. ### Where is Persado based? Persado is based in the United States. ### Who led Persado's rounds? Goldman Sachs led the funding round in 2016. ## Companies like Persado In the same sector, and raised in the last eighteen months. [**TruAgents** $3.4M · Oct 2026](https://millionrounds.com/company/truagents)[**Fireworks AI** $1.7B · Oct 2026](https://millionrounds.com/company/fireworks-ai)[**VECKTA** $11M · Oct 2026](https://millionrounds.com/company/veckta)[**Punch** $11M · Oct 2026](https://millionrounds.com/company/punch)[**Othello** $8.0M · Oct 2026](https://millionrounds.com/company/othello)[**Applied Intuition** $640M · Oct 2026](https://millionrounds.com/company/applied-intuition) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app