# Permutive funding: rounds and investors > Permutive has raised $76M across 3 rounds since 2013. Investors include Octopus Ventures, Entrepreneur First and Y Combinator. Every round with its source. Source: https://millionrounds.com/company/permutive (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Series C startup](https://millionrounds.com/companies) # Who invested in *Permutive* 3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech Y Combinator: S14 Funding summary Updated 26 Oct 2026 **$76M** raised across 3 rounds since 2013, from 3 sources **$1.4M** Venture **$75M** Series C - **Latest round:** Series C, $75M Nov 2021 - **Step-up i:** 53.2× - **Investors:** 6 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2015 2017 2019 2021 **?** Venture **$1.4M** Venture **$75M** Series C - **First round:** Venture - **Biggest round:** $75M - **Usual gap between rounds:** 6.4 years ## The rounds - **Nov 2021** Series C **$75M** *4 new* *2 returning* [Y Combinator](https://millionrounds.com/fund/y-combinator) [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) [Entrepreneur First](https://millionrounds.com/fund/entrepreneurs-first) [SoftBank](https://millionrounds.com/fund/softbank-2) [SoftBank Vision Fund](https://millionrounds.com/fund/softbank-investment-advisers) [EQT Ventures](https://millionrounds.com/fund/eqt-ventures) Source recorded SEC filing: $87M sold, first sale Oct 2021 - **May 2015** Venture **$1.4M** *1 new* [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) From a historical funding record SEC filing: $1.4M sold, first sale May 2015 - **Dec 2013** Venture **Amount undisclosed** *1 new* [Entrepreneur First](https://millionrounds.com/fund/entrepreneurs-first) From a historical funding record ## Founders and team From Permutive's own website: 4 on the team. - **Michael O’Grady** CFO - **Chloe Grutchfield** VP of Products - **Jeffrey Rosello** VP of Customer Success - **Lauren Stephenson** VP of People ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Venture** 2013 **Venture** 2015 **Series C** 2021 [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) [Entrepreneur First](https://millionrounds.com/fund/entrepreneurs-first) [Y Combinator](https://millionrounds.com/fund/y-combinator) [SoftBank](https://millionrounds.com/fund/softbank-2) [SoftBank Vision Fund](https://millionrounds.com/fund/softbank-investment-advisers) [EQT Ventures](https://millionrounds.com/fund/eqt-ventures) ## Everyone who backed them [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) VC firm **2** rounds [Entrepreneur First](https://millionrounds.com/fund/entrepreneurs-first) Accelerator **2** rounds [Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **1** round [SoftBank](https://millionrounds.com/fund/softbank-2) Investment firm **1** round [SoftBank Vision Fund](https://millionrounds.com/fund/softbank-investment-advisers) VC firm **1** round [EQT Ventures](https://millionrounds.com/fund/eqt-ventures) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=permutive). ## Also claim to have backed them These 2 firms list Permutive as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [Avonmore Developments](https://millionrounds.com/fund/avonmore-developments) Family office Per its own site [Samos Investments](https://millionrounds.com/fund/samos-investments-2) VC firm Per its own site ## Quick answers about Permutive ### Who invested in Permutive? Permutive's investors include Octopus Ventures, Entrepreneur First, Y Combinator, SoftBank and SoftBank Vision Fund, and 1 more on record. ### How much has Permutive raised? Permutive has raised $76M across 3 rounds since 2013. One round did not disclose an amount, so the total is a floor. ### When did Permutive last raise? Permutive's most recent round was a Series C of $75M in Nov 2021. ### What was Permutive's biggest round? Its most recent round, $75M in Nov 2021, is also its largest on record. ### Who backed Permutive first? Permutive's first round on record, in Dec 2013, was backed by Entrepreneur First. ### What stage is Permutive at? Permutive's latest named round is a Series C, in Nov 2021. ### Where is Permutive based? Permutive is based in the United Kingdom. ## Companies like Permutive In the same sector, and raised in the last eighteen months. [**Velocity** $105M · Sept 2026](https://millionrounds.com/company/velocity)[**Adthena** $110M · Jul 2026](https://millionrounds.com/company/adthena)[**InfoSum** $164M · Jun 2026](https://millionrounds.com/company/infosum)[**Covatic** $10M · Jun 2026](https://millionrounds.com/company/covatic)[**Vector** $91M · May 2026](https://millionrounds.com/company/vector)[**Go Swag** $5.0M · May 2026](https://millionrounds.com/company/go-swag) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. 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