# Percolate funding: rounds and investors

> Percolate has raised $107M across 5 rounds since 2011. Investors include First Round Capital, GGV Capital and Advancit Capital. Every round with its source.

Source: https://millionrounds.com/company/percolate (Millionrounds; every figure on the page links to its filing or article)

United States · [Series D startup](https://millionrounds.com/companies)

# Who invested in *Percolate*

5 rounds we have observed, with the 16 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Martech

Funding summary Updated 26 Oct 2026

**$107M** raised across 5 rounds since 2011, from 5 sources

**$1.5M** Seed **$9.0M** Series A **$24M** Series B **$40M** Series C **$32M** Series D

- **Latest round:** Series D, $32M Mar 2019
- **Biggest round:** $40M Series C · May 2015
- **Investors:** 16

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2013 2015 2017 2019

**$1.5M** Seed

**$9.0M** Series A

**$24M** Series B

**$40M** Series C

**$32M** Series D

- **First round:** Seed, $1.5M
- **Biggest round:** $40M
- **Usual gap between rounds:** 16 months

## The rounds

- **Mar 2019** Series D **$32M** *1 new* *5 returning* [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) [Lightspeed Venture Partners](https://millionrounds.com/fund/lightspeed-venture-partners) [First Round Capital](https://millionrounds.com/fund/first-round-capital) [GGV Capital](https://millionrounds.com/fund/ggv-capital) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [W Ventures](https://millionrounds.com/fund/w-ventures) Reported by FinSMEs
- **May 2015** Series C **$40M** *1 new* *7 returning* [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) [Lightspeed Venture Partners](https://millionrounds.com/fund/lightspeed-venture-partners) [First Round Capital](https://millionrounds.com/fund/first-round-capital) [GGV Capital](https://millionrounds.com/fund/ggv-capital) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [Transmedia Capital](https://millionrounds.com/fund/transmedia-capital) [Advancit Capital](https://millionrounds.com/fund/advancit-capital) From a historical funding record
- **Mar 2014** Series B **$24M** *3 new* *4 returning* [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) [First Round Capital](https://millionrounds.com/fund/first-round-capital) [GGV Capital](https://millionrounds.com/fund/ggv-capital) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [Transmedia Capital](https://millionrounds.com/fund/transmedia-capital) [Advancit Capital](https://millionrounds.com/fund/advancit-capital) [WPP](https://millionrounds.com/fund/wpp) From a historical funding record
- **Nov 2012** Series A **$9.0M** *1 new* *3 returning* [First Round Capital](https://millionrounds.com/fund/first-round-capital) [GGV Capital](https://millionrounds.com/fund/ggv-capital) [Lerer Ventures](https://millionrounds.com/fund/lerer-ventures) [Advancit Capital](https://millionrounds.com/fund/advancit-capital) Reported by adweek.com
- **Dec 2011** Seed **$1.5M** *10 new* [SV Angel](https://millionrounds.com/fund/sv-angel) [First Round Capital](https://millionrounds.com/fund/first-round-capital) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [Lerer Ventures](https://millionrounds.com/fund/lerer-ventures) [Transmedia Capital](https://millionrounds.com/fund/transmedia-capital) [Advancit Capital](https://millionrounds.com/fund/advancit-capital) [Dave Morin](https://millionrounds.com/fund/dave-morin) [Neu Venture Capital](https://millionrounds.com/fund/neu-venture-capital) [Rick Webb](https://millionrounds.com/fund/rick-webb) [Josh Spear](https://millionrounds.com/fund/josh-spear) Reported by businessinsider.com

## Founders and team

From Percolate's own website: 9 on the team.

- **Hayden Stafford** President and Chief Revenue Officer
- **Rob Tarkoff** Chief Executive Officer
- **Celaena Powder** Chief Legal Officer
- **Evan Goldstein** Chief Financial Officer
- **Kimberly Schultz** Chief Human Resources Officer
- **Rob Pinkerton** Chief Marketing Officer
- **Taylor Short** Chief of Staff
- **Toby Carrington** Chief Business Officer
- **Umberto Milletti** Chief Product & Technology Officer

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2011 **Series A** 2012 **Series B** 2014 **Series C** 2015 **Series D** 2019 [First Round Capital](https://millionrounds.com/fund/first-round-capital) [GGV Capital](https://millionrounds.com/fund/ggv-capital) [Advancit Capital](https://millionrounds.com/fund/advancit-capital) [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) [Slow Ventures](https://millionrounds.com/fund/slow-ventures) [Transmedia Capital](https://millionrounds.com/fund/transmedia-capital) [Lightspeed Venture Partners](https://millionrounds.com/fund/lightspeed-venture-partners) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [Lerer Ventures](https://millionrounds.com/fund/lerer-ventures) [SV Angel](https://millionrounds.com/fund/sv-angel)

## Everyone who backed them

[First Round Capital](https://millionrounds.com/fund/first-round-capital) VC firm **5** rounds

[GGV Capital](https://millionrounds.com/fund/ggv-capital) VC firm **4** rounds

[Advancit Capital](https://millionrounds.com/fund/advancit-capital) VC firm **4** rounds

[Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) VC firm **3** rounds

[Slow Ventures](https://millionrounds.com/fund/slow-ventures) VC firm **3** rounds

[Transmedia Capital](https://millionrounds.com/fund/transmedia-capital) VC firm **3** rounds

[Lightspeed Venture Partners](https://millionrounds.com/fund/lightspeed-venture-partners) VC firm **2** rounds

[Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) VC firm **2** rounds

[Lerer Ventures](https://millionrounds.com/fund/lerer-ventures) VC firm **2** rounds

[SV Angel](https://millionrounds.com/fund/sv-angel) VC firm **1** round

[W Ventures](https://millionrounds.com/fund/w-ventures) VC firm **1** round

[Dave Morin](https://millionrounds.com/fund/dave-morin) VC firm **1** round

[Neu Venture Capital](https://millionrounds.com/fund/neu-venture-capital) VC firm **1** round

[WPP](https://millionrounds.com/fund/wpp) Growth equity **1** round

[Rick Webb](https://millionrounds.com/fund/rick-webb) Angel **1** round

[Josh Spear](https://millionrounds.com/fund/josh-spear) Angel **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=percolate).

## Quick answers about Percolate

### Who invested in Percolate?

Percolate's investors include First Round Capital, GGV Capital, Advancit Capital, Sequoia Capital and Slow Ventures, and 11 more on record.

### How much has Percolate raised?

Percolate has raised $107M across 5 rounds since 2011.

### When did Percolate last raise?

Percolate's most recent round was a Series D of $32M in Mar 2019.

### What was Percolate's biggest round?

Percolate's largest round on record is $40M (Series C), in May 2015.

### Who backed Percolate first?

Percolate's first round on record, in Dec 2011, was backed by SV Angel, First Round Capital and Slow Ventures and 7 others.

### What stage is Percolate at?

Percolate's latest named round is a Series D, in Mar 2019.

### Where is Percolate based?

Percolate is based in the United States.

## Companies like Percolate

In the same sector, and raised in the last eighteen months.

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