# NewStore funding: rounds and investors > NewStore has raised $133M across 3 rounds since 2015. Investors include General Catalyst, Salesforce Ventures and Activant Capital. Every round with its source. Source: https://millionrounds.com/company/newstore (Millionrounds; every figure on the page links to its filing or article) United States · [Series B startup](https://millionrounds.com/companies) # Who invested in *NewStore* 3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. E-commerce Funding summary Updated 26 Oct 2026 **$133M** raised across 3 rounds since 2015, from 3 sources **$38M** Series A **$50M** Series B **$45M** Series B - **Latest round:** Series B, $45M Jul 2021 - **Biggest round:** $50M Series B · Jul 2017 - **Investors:** 6 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2016 2017 2018 2019 2020 2021 **$38M** Series A **$50M** Series B **$45M** Series B - **First round:** Series A, $38M - **Biggest round:** $50M - **Usual gap between rounds:** 3.9 years ## The rounds - **Jul 2021** Series B **$45M** *2 new* *1 returning* [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Activant Capital](https://millionrounds.com/fund/activant-capital) Source recorded SEC filing: $47M sold, first sale Jun 2021 - **Jul 2017** Series B **$50M** *2 new* Activant Capital/ General Catalyst Stephan Schambach Reported by FinSMEs SEC filing: $50M sold, first sale Apr 2017 - **Sept 2015** Series A **$38M** *2 new* [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Stephan Schambach](https://millionrounds.com/fund/stephan-schambach) From a historical funding record SEC filing: $30M sold, first sale Jul 2015 ## Founders and team From the SEC filings it signed: 2 on the team. - **Joel Abdinoor** Executive Officer i - **Stephan Schambach** Executive Officer, Director i On the board, as filed i *Carol Meyrowitz* *Jeff Barnett* *Larry Bohn* *Sharen Jester Turney* *Steven Sarracino* ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2015 **Series B** 2017 **Series B** 2021 [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Activant Capital](https://millionrounds.com/fund/activant-capital) [Stephan Schambach](https://millionrounds.com/fund/stephan-schambach) Activant Capital/ General Catalyst Stephan Schambach ## Everyone who backed them [General Catalyst](https://millionrounds.com/fund/general-catalyst) VC firm **2** rounds [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **1** round [Activant Capital](https://millionrounds.com/fund/activant-capital) VC firm **1** round [Stephan Schambach](https://millionrounds.com/fund/stephan-schambach) Angel **1** round Activant Capital/ General Catalyst no record of our own yet **1** round Stephan Schambach no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=newstore). ## Also claim to have backed them This firm lists NewStore as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [EnjoyVenture](https://millionrounds.com/fund/enjoyventure) VC firm Per its own site ## Quick answers about NewStore ### Who invested in NewStore? NewStore's investors include General Catalyst, Salesforce Ventures, Activant Capital, Stephan Schambach and Activant Capital/ General Catalyst, and 1 more on record. ### How much has NewStore raised? NewStore has raised $133M across 3 rounds since 2015. ### When did NewStore last raise? NewStore's most recent round was a Series B of $45M in Jul 2021. ### What was NewStore's biggest round? NewStore's largest round on record is $50M (Series B), in Jul 2017. ### Who backed NewStore first? NewStore's first round on record, in Sept 2015, was backed by General Catalyst and Stephan Schambach. ### What stage is NewStore at? NewStore's latest named round is a Series B, in Jul 2021. ### Where is NewStore based? NewStore is based in the United States. ## Companies like NewStore In the same sector, and raised in the last eighteen months. [**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)[**Siena AI** $23M · Oct 2026](https://millionrounds.com/company/siena-ai)[**Relay** $207M · Oct 2026](https://millionrounds.com/company/relay) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app