# Metric funding: rounds and investors

> Metric has raised $8.7M across 1 round since 2025. Investors include Johan Brand, Magnus Carlsen and TRY. Every round with its source.

Source: https://millionrounds.com/company/metric (Millionrounds; every figure on the page links to its filing or article)

Norway · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Metric*

One round we have observed, with the 7 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech AI E-commerce Martech

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Funding summary Updated 5 Nov 2026

**$8.7M** raised across 1 round since 2025, from 1 source

- **Latest round:** Series A, $8.7M Mar 2025
- **Led by:** Johan Brand and Magnus Carlsen and 1 more
- **Investors:** 7 (3 led)

See who backed them

## The rounds

- **Mar 2025** Series A **$8.7M** [Johan Brand](https://millionrounds.com/fund/johan-brand) Lead [Magnus Carlsen](https://millionrounds.com/fund/magnus-carlsen) Lead [TRY](https://millionrounds.com/fund/try) Lead [MP Pensjon](https://millionrounds.com/fund/mp-pensjon) [Altitude Capital](https://millionrounds.com/fund/altitude-capital) [Kvantia](https://millionrounds.com/fund/kvantia) [Marketer Group](https://millionrounds.com/fund/marketer-group) Reported by TechStartups

## Everyone who backed them

[Johan Brand](https://millionrounds.com/fund/johan-brand) Angel **1** round, led 1

[Magnus Carlsen](https://millionrounds.com/fund/magnus-carlsen) VC firm **1** round, led 1

[TRY](https://millionrounds.com/fund/try) VC firm **1** round, led 1

[MP Pensjon](https://millionrounds.com/fund/mp-pensjon) VC firm **1** round

[Altitude Capital](https://millionrounds.com/fund/altitude-capital) VC firm **1** round

[Kvantia](https://millionrounds.com/fund/kvantia) VC firm **1** round

[Marketer Group](https://millionrounds.com/fund/marketer-group) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=metric).

## Also claim to have backed them

These 2 firms list Metric as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[SmartGateVC](https://millionrounds.com/fund/smartgatevc) VC firm Per its own site

[Teko Ventures](https://millionrounds.com/fund/teko-ventures) VC firm Per its own site

## Quick answers about Metric

### Who invested in Metric?

Metric's investors include Johan Brand, Magnus Carlsen, TRY, MP Pensjon and Altitude Capital, and 2 more on record. Johan Brand led its latest round.

### How much has Metric raised?

Metric has raised $8.7M across 1 round since 2025.

### When did Metric last raise?

Metric's most recent round was a Series A of $8.7M in Mar 2025, led by Johan Brand.

### What was Metric's biggest round?

Its most recent round, $8.7M in Mar 2025, is also its largest on record.

### Who backed Metric first?

Metric's first round on record, in Mar 2025, was backed by Johan Brand, Magnus Carlsen and TRY and 4 others.

### What stage is Metric at?

Metric's latest named round is a Series A, in Mar 2025.

### Where is Metric based?

Metric is based in Norway.

### Who led Metric's rounds?

Johan Brand led the Series A in 2025.

## Companies like Metric

In the same sector, and raised in the last eighteen months.

[**Fronted** $28M · Oct 2026](https://millionrounds.com/company/fronted)[**Jenz** $607K · Oct 2026](https://millionrounds.com/company/jenz)[**Volve** $3.0M · Aug 2026](https://millionrounds.com/company/volve)[**Newcode.ai** $6.5M · Mar 2026](https://millionrounds.com/company/newcode-ai)[**1X** $100M · Feb 2026](https://millionrounds.com/company/1x)[**Braive** $3.3M · Feb 2026](https://millionrounds.com/company/braive)

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