# Merchbar funding: rounds and investors

> Merchbar has raised $2.3M across 2 rounds since 2014. Investors include 500 Global, NextView Ventures and Sand Hill Angels. Every round with its source.

Source: https://millionrounds.com/company/merchbar (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Merchbar*

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce

Funding summary Updated 26 Oct 2026

**$2.3M** raised across 2 rounds since 2014, from 2 sources

**$1.0M** Seed **$1.3M** Round

- **Latest round:** Round, $1.3M Nov 2021
- **Step-up i:** 1.3×
- **Investors:** 6

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016 2017 2018 2019 2020 2021

**$1.0M** Seed

**$1.3M** Round

- **First round:** Seed, $1.0M
- **Biggest round:** $1.3M
- **Between rounds:** 6.9 years

## The rounds

- **Nov 2021** Round **$1.3M** *3 new* *1 returning* [500 Global](https://millionrounds.com/fund/500-startups) [NextView Ventures](https://millionrounds.com/fund/nextview-ventures) [Sand Hill Angels](https://millionrounds.com/fund/sand-hill-angels) [Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) Source recorded SEC filing: $1.3M sold, first sale Sept 2021
- **Dec 2014** Seed **$1.0M** *3 new* [500 Global](https://millionrounds.com/fund/500-startups) [Structure Capital](https://millionrounds.com/fund/structure-capital) [Universal Music Group](https://millionrounds.com/fund/universal-music-group) From a historical funding record

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Edward Aten** Executive Officer, Director i

On the board, as filed i *Lee Hower*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Round** 2021 [500 Global](https://millionrounds.com/fund/500-startups) [NextView Ventures](https://millionrounds.com/fund/nextview-ventures) [Sand Hill Angels](https://millionrounds.com/fund/sand-hill-angels) [Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) [Structure Capital](https://millionrounds.com/fund/structure-capital) [Universal Music Group](https://millionrounds.com/fund/universal-music-group)

## Everyone who backed them

[500 Global](https://millionrounds.com/fund/500-startups) Angel **2** rounds

[NextView Ventures](https://millionrounds.com/fund/nextview-ventures) VC firm **1** round

[Sand Hill Angels](https://millionrounds.com/fund/sand-hill-angels) Angel network **1** round

[Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) VC firm **1** round

[Structure Capital](https://millionrounds.com/fund/structure-capital) VC firm **1** round

[Universal Music Group](https://millionrounds.com/fund/universal-music-group) Corporate VC **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=merchbar).

## Also claim to have backed them

These 2 firms list Merchbar as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Plus Eight Equity Partners](https://millionrounds.com/fund/plus-eight-equity-partners) VC firm Per its own site

[This Is Water Venture Fund](https://millionrounds.com/fund/this-is-water-venture-fund) VC firm Per its own site

## Quick answers about Merchbar

### Who invested in Merchbar?

Merchbar's investors include 500 Global, NextView Ventures, Sand Hill Angels, Bullpen Capital and Structure Capital, and 1 more on record.

### How much has Merchbar raised?

Merchbar has raised $2.3M across 2 rounds since 2014.

### When did Merchbar last raise?

Merchbar's most recent round was an Undisclosed round of $1.3M in Nov 2021.

### What was Merchbar's biggest round?

Its most recent round, $1.3M in Nov 2021, is also its largest on record.

### Who backed Merchbar first?

Merchbar's first round on record, in Dec 2014, was backed by 500 Global, Structure Capital and Universal Music Group.

### What stage is Merchbar at?

Merchbar's latest named round is an Undisclosed round, in Nov 2021.

### Where is Merchbar based?

Merchbar is based in the United States.

## Companies like Merchbar

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)[**Siena AI** $23M · Oct 2026](https://millionrounds.com/company/siena-ai)[**Relay** $207M · Oct 2026](https://millionrounds.com/company/relay)

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