# MediaAlpha funding: rounds and investors > MediaAlpha has raised $145M across 2 rounds since 2017. Investors include IGNIA and Bridge Bank. Every round with its source. Source: https://millionrounds.com/company/mediaalpha (Millionrounds; every figure on the page links to its filing or article) United States · [Funded startup](https://millionrounds.com/companies) # Who invested in *MediaAlpha* 2 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech Martech Funding summary Updated 26 Oct 2026 **$145M** raised across 2 rounds since 2017, from 2 sources **$20M** Round **$125M** Secondary - **Latest round:** Secondary, $125M May 2024 - **Step-up i:** 6.3× - **Investors:** 2 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2018 2019 2020 2021 2022 2023 2024 **$20M** Round **$125M** Secondary - **First round:** Round, $20M - **Biggest round:** $125M - **Between rounds:** 6.8 years ## The rounds - **May 2024** Secondary **$125M** *1 new* [IGNIA](https://millionrounds.com/fund/ignia-partners) Source recorded - **Jun 2017** Round **$20M** *1 new* [Bridge Bank](https://millionrounds.com/fund/bridge-bank) Reported by FinSMEs ## Founders and team From MediaAlpha's own website: 2 founders, 5 on the team. **Steve Yi** Co-Founder and Chief Executive Officer **Eugene Nonko** Co-Founder and Chief Architect - **Amy Yeh** Chief Technology Officer - **Keith Cramer** Chief Revenue Officer - **Tigran Sinanyan** Chief Financial Officer - **Tawny Graham** VP People Operations - **Jeff Coyne** General Counsel ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Round** 2017 **Secondary** 2024 [IGNIA](https://millionrounds.com/fund/ignia-partners) [Bridge Bank](https://millionrounds.com/fund/bridge-bank) ## Everyone who backed them [IGNIA](https://millionrounds.com/fund/ignia-partners) VC firm **1** round [Bridge Bank](https://millionrounds.com/fund/bridge-bank) Investment firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=mediaalpha). ## Also claim to have backed them This firm lists MediaAlpha as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [Insignia Capital Group](https://millionrounds.com/fund/insignia-capital-group) Private equity Per its own site ## Quick answers about MediaAlpha ### Who invested in MediaAlpha? MediaAlpha's investors include IGNIA and Bridge Bank. ### How much has MediaAlpha raised? MediaAlpha has raised $145M across 2 rounds since 2017. ### When did MediaAlpha last raise? MediaAlpha's most recent round was a Secondary of $125M in May 2024. ### What was MediaAlpha's biggest round? Its most recent round, $125M in May 2024, is also its largest on record. ### Who backed MediaAlpha first? MediaAlpha's first round on record, in Jun 2017, was backed by Bridge Bank. ### What stage is MediaAlpha at? MediaAlpha's latest named round is a Secondary, in May 2024. ### Where is MediaAlpha based? MediaAlpha is based in the United States. ## Companies like MediaAlpha In the same sector, and raised in the last eighteen months. [**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**OuterSignal** $22M · Sept 2026](https://millionrounds.com/company/outersignal)[**Pipedrive** $90M · Sept 2026](https://millionrounds.com/company/pipedrive) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app