# JUUL funding: rounds and investors

> JUUL has raised $1.3B across 1 round since 2023. Investors include Tiger Global Management, Fidelity and M13. Every round with its source.

Source: https://millionrounds.com/company/juul (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *JUUL*

One round we have observed, with the 3 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2C

Valuation: $38B, Oct 2024

Funding summary Updated 26 Oct 2026

**$1.3B** raised across 1 round since 2023, from 1 source

- **Latest round:** Venture, $1.3B Nov 2023
- **Investors:** 3

See who backed them

## The rounds

- **Nov 2023** Venture **$1.3B** [Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) [Fidelity](https://millionrounds.com/fund/fidelity) [M13](https://millionrounds.com/fund/m13) Source recorded SEC filing: $1.3B sold, first sale Oct 2023

## Everyone who backed them

[Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) VC firm **1** round

[Fidelity](https://millionrounds.com/fund/fidelity) VC firm **1** round

[M13](https://millionrounds.com/fund/m13) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=juul).

## Also claim to have backed them

These 5 firms list JUUL as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Trog Hawley Capital](https://millionrounds.com/fund/trog-hawley-capital) Family office Per its own site

[Bail Capital LLC](https://millionrounds.com/fund/bail-capital-llc) Investor Per its own site

[E Squared Capital Management](https://millionrounds.com/fund/e-squared-capital-management-llc) Private equity Per its own site

[Night Owl Ventures](https://millionrounds.com/fund/night-owl-ventures) VC firm Per its own site

[Rotor Capital](https://millionrounds.com/fund/rotor-capital) VC firm Per its own site

## Quick answers about JUUL

### Who invested in JUUL?

JUUL's investors include Tiger Global Management, Fidelity and M13.

### How much has JUUL raised?

JUUL has raised $1.3B across 1 round since 2023.

### When did JUUL last raise?

JUUL's most recent round was a Venture of $1.3B in Nov 2023.

### What was JUUL's biggest round?

Its most recent round, $1.3B in Nov 2023, is also its largest on record.

### Who backed JUUL first?

JUUL's first round on record, in Nov 2023, was backed by Tiger Global Management, Fidelity and M13.

### What stage is JUUL at?

JUUL's latest named round is a Venture, in Nov 2023.

### Where is JUUL based?

JUUL is based in the United States.

## Companies like JUUL

In the same sector, and raised in the last eighteen months.

[**Dan-O's Seasoning** $25M · Oct 2026](https://millionrounds.com/company/dan-o-s-seasoning)[**VIVA Finance** $370M · Oct 2026](https://millionrounds.com/company/viva-finance)[**Town** $241M · Oct 2026](https://millionrounds.com/company/town)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Persona** $210M · Oct 2026](https://millionrounds.com/company/persona)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)

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