# It's U funding: rounds and investors

> It's U has raised $1.6M across 1 round since 2018. Investors include IVC and Shine Capital. Every round with its source.

Source: https://millionrounds.com/company/it-s-u (Millionrounds; every figure on the page links to its filing or article)

[Series A startup](https://millionrounds.com/companies)

# Who invested in *It's U*

One round we have observed, with the 2 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Goods

Funding summary Updated 26 Oct 2026

**$1.6M** raised across 1 round since 2018, from 1 source

- **Latest round:** Series A, $1.6M Mar 2018
- **Investors:** 2

See who backed them

## The rounds

- **Mar 2018** Series A **$1.6M** [IVC](https://millionrounds.com/fund/ivc) [Shine Capital](https://millionrounds.com/fund/shine-capital) Source recorded

## Everyone who backed them

[IVC](https://millionrounds.com/fund/ivc) VC firm **1** round

[Shine Capital](https://millionrounds.com/fund/shine-capital) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=it-s-u).

## Quick answers about It's U

### Who invested in It's U?

It's U's investors include IVC and Shine Capital.

### How much has It's U raised?

It's U has raised $1.6M across 1 round since 2018.

### When did It's U last raise?

It's U's most recent round was a Series A of $1.6M in Mar 2018.

### What was It's U's biggest round?

Its most recent round, $1.6M in Mar 2018, is also its largest on record.

### Who backed It's U first?

It's U's first round on record, in Mar 2018, was backed by IVC and Shine Capital.

### What stage is It's U at?

It's U's latest named round is a Series A, in Mar 2018.

## Companies like It's U

In the same sector, and raised in the last eighteen months.

[**VibeIQ** $23M · Aug 2026](https://millionrounds.com/company/vibeiq)[**Flent** $1.9M · Jan 2026](https://millionrounds.com/company/flent)[**Pee Safe** $32M · Jan 2026](https://millionrounds.com/company/pee-safe)[**Dr. Paws** $2.4M · Dec 2025](https://millionrounds.com/company/dr-paws)[**The Artment** $1.1M · Nov 2025](https://millionrounds.com/company/the-artment)[**Capybobo** $8.0M · Oct 2025](https://millionrounds.com/company/capybobo)

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