# Invoca funding: rounds and investors > Invoca has raised $87M across 5 rounds since 2009. Investors include Upfront Ventures, Rincon Venture Partners and Accel. Every round with its source. Source: https://millionrounds.com/company/invoca (Millionrounds; every figure on the page links to its filing or article) United States · [Funded startup](https://millionrounds.com/companies) # Who invested in *Invoca* 5 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech Martech Valuation: $1.1B, Mar 2026 Funding summary Updated 26 Oct 2026 **$87M** raised across 5 rounds since 2009, from 5 sources **$3.5M** Series A **$4.0M** Series B **$3.3M** Venture **$20M** Series C **$56M** Round - **Latest round:** Round, $56M Oct 2019 - **Led by:** Upfront Ventures and H.I.G. Capital - **Step-up i:** 2.8× - **Investors:** 7 (2 led) See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2009 2011 2013 2015 2017 2019 **$3.5M** Series A **$4.0M** Series B **$3.3M** Venture **$20M** Series C **$56M** Round - **First round:** Series A, $3.5M - **Biggest round:** $56M - **Usual gap between rounds:** 2 years ## The rounds - **Oct 2019** Round **$56M** *1 new* *2 returning* [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) Lead [H.I.G. Capital](https://millionrounds.com/fund/h-i-g-capital) Lead [Accel](https://millionrounds.com/fund/accel) Reported by FinSMEs SEC filing: $42M sold, first sale Aug 2019 - **Jan 2014** Series C **$20M** *2 new* *2 returning* [Accel](https://millionrounds.com/fund/accel) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) From a historical funding record SEC filing: $20M sold, first sale Dec 2013 - **Nov 2012** Venture **$3.3M** *3 returning* [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) [GRP Partners](https://millionrounds.com/fund/grp-partners) From a historical funding record - **Nov 2010** Series B **$4.0M** *2 returning* [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) From a historical funding record - **Jun 2009** Series A **$3.5M** *4 new* [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) [GRP Partners](https://millionrounds.com/fund/grp-partners) [Persistence Partners](https://millionrounds.com/fund/persistence-partners) From a historical funding record ## Founders and team From Invoca's own website and the SEC filings it signed: 1 founder, 3 on the team. **Colin Kelley** Founder - **Gregg Johnson** CEO - **Bhavin Merchant** CFO - **Matt Diederichs** VP, Strategic Operations On the board, as filed i *Brett Queener* *Ethan Choi* *Mark Suster* *Scott Hillboe* ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2009 **Series B** 2010 **Venture** 2012 **Series C** 2014 **Round** 2019 [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) L [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) [Accel](https://millionrounds.com/fund/accel) [GRP Partners](https://millionrounds.com/fund/grp-partners) [H.I.G. Capital](https://millionrounds.com/fund/h-i-g-capital) L [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Persistence Partners](https://millionrounds.com/fund/persistence-partners) ## Everyone who backed them [Upfront Ventures](https://millionrounds.com/fund/upfront-ventures) VC firm **5** rounds, led 1 [Rincon Venture Partners](https://millionrounds.com/fund/rincon-venture-partners) VC firm **4** rounds [Accel](https://millionrounds.com/fund/accel) VC firm **2** rounds [GRP Partners](https://millionrounds.com/fund/grp-partners) Investment firm **2** rounds [H.I.G. Capital](https://millionrounds.com/fund/h-i-g-capital) Growth equity **1** round, led 1 [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **1** round [Persistence Partners](https://millionrounds.com/fund/persistence-partners) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=invoca). ## Also claim to have backed them These 2 firms list Invoca as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures) VC firm Per its own site [Pittco Management](https://millionrounds.com/fund/pittco-management) Family office Per its own site ## Quick answers about Invoca ### Who invested in Invoca? Invoca's investors include Upfront Ventures, Rincon Venture Partners, Accel, GRP Partners and H.I.G. Capital, and 2 more on record. Upfront Ventures led its latest round. ### How much has Invoca raised? Invoca has raised $87M across 5 rounds since 2009. ### When did Invoca last raise? Invoca's most recent round was an Undisclosed round of $56M in Oct 2019, led by Upfront Ventures. ### What was Invoca's biggest round? Its most recent round, $56M in Oct 2019, is also its largest on record. ### Who backed Invoca first? Invoca's first round on record, in Jun 2009, was backed by Upfront Ventures, Rincon Venture Partners and GRP Partners and 1 others. ### What stage is Invoca at? Invoca's latest named round is an Undisclosed round, in Oct 2019. ### Where is Invoca based? Invoca is based in the United States. ### Who led Invoca's rounds? Upfront Ventures led the Undisclosed round in 2019. ## Companies like Invoca In the same sector, and raised in the last eighteen months. [**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**OuterSignal** $22M · Sept 2026](https://millionrounds.com/company/outersignal)[**Pipedrive** $90M · Sept 2026](https://millionrounds.com/company/pipedrive) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app