# Intent HQ funding: rounds and investors

> Intent HQ has raised $86M across 7 rounds since 2014. Investors include Oxford Capital Partners and Edge Performance VCT. Every round with its source.

Source: https://millionrounds.com/company/intent-hq (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Intent HQ*

7 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

IT Services

Raised 10 months ago

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Funding summary Updated 31 Oct 2026

**$86M** raised across 7 rounds since 2014, from 7 sources

**$8.0M** Venture **$5.2M** Round **$11M** Round **$9.5M** Round **$16M** Round **$16M** Round **$20M** Round

- **Latest round:** Round, $20M Dec 2025
- **Step-up i:** 1.3×
- **Investors:** 2

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014 2016 2018 2020 2022 2024

**$8.0M** Venture

**$5.2M** Round

**$11M** Round

**$9.5M** Round

**$16M** Round

**$16M** Round

**$20M** Round

- **First round:** Venture, $8.0M
- **Biggest round:** $20M
- **Usual gap between rounds:** 12 months

## The rounds

- **Dec 2025** Round **$20M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Dec 2024** Round **$16M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Dec 2023** Round **$16M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Dec 2022** Round **$9.5M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Dec 2021** Round **$11M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Apr 2015** Round **$5.2M** *2 returning* [Oxford Capital Partners](https://millionrounds.com/fund/oxford-capital) [Edge Performance VCT](https://millionrounds.com/fund/edge-performance-vct) From a historical funding record
- **May 2014** Venture **$8.0M** *2 new* [Oxford Capital Partners](https://millionrounds.com/fund/oxford-capital) [Edge Performance VCT](https://millionrounds.com/fund/edge-performance-vct) From a historical funding record

## Funding filed with regulators

Intent HQ filed 5 raises, $73M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Dec 2025 **$20M** UK share allotment
- Dec 2024 **$16M** UK share allotment
- Dec 2023 **$16M** UK share allotment
- Dec 2022 **$9.5M** UK share allotment
- Dec 2021 **$11M** UK share allotment

## Founders and team

From Intent HQ's own website: 2 founders, 26 on the team.

**Jonathan Lakin** Chief Executive Officer & Co-Founder

**Lawrence Chapman** Chief Operating Officer & Co-Founder

- **Gareth Evans** Chief Revenue Officer
- **Iwona Jordan** Chief Financial Officer
- **Sharifah Amirah** Chief Client Officer
- **Tobie Alberts** Chief Technology Officer
- **Adam Wilson** Head of Delivery & Change
- **Alexander Alvén** VP Finance Operations
- **Benjamin Haas** VP Sales MENA
- **Colin White** Head of Marketing
- **Jason Cornock** VP Privacy & InfoSec
- **Jerry Lieveld** VP Design
- **Kipp Gearhart** VP Sales Americas
- **Laura Wilkinson** Global Head of Talent
- **Sarah Nelson** VP, Delivery & Operations
- **Shafeeq Shajahan** VP Product
- **Thomas Murdock** VP Legal
- **Albert Pastrana** Director of Engineering & General Manager BCN
- **Ben Marnan** Director, Data Strategy & Insights EMEA
- **Fred Oberholzer** Data Protection Officer

And 8 more on the team.

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Venture** 2014 **Round** 2015 **Round** 2021 **Round** 2022 **Round** 2023 **Round** 2024 **Round** 2025 [Oxford Capital Partners](https://millionrounds.com/fund/oxford-capital) [Edge Performance VCT](https://millionrounds.com/fund/edge-performance-vct)

## Everyone who backed them

[Oxford Capital Partners](https://millionrounds.com/fund/oxford-capital) VC firm **2** rounds

[Edge Performance VCT](https://millionrounds.com/fund/edge-performance-vct) Investment firm **2** rounds

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=intent-hq).

## Quick answers about Intent HQ

### Who invested in Intent HQ?

Intent HQ's investors include Oxford Capital Partners and Edge Performance VCT.

### How much has Intent HQ raised?

Intent HQ has raised $86M across 7 rounds since 2014.

### When did Intent HQ last raise?

Intent HQ's most recent round, $20M, was in Dec 2025.

### What was Intent HQ's biggest round?

Its most recent round, $20M in Dec 2025, is also its largest on record.

### Who backed Intent HQ first?

Intent HQ's first round on record, in May 2014, was backed by Oxford Capital Partners and Edge Performance VCT.

### What stage is Intent HQ at?

Intent HQ's latest named round is an Undisclosed round, in Apr 2015.

### Where is Intent HQ based?

Intent HQ is based in the United Kingdom.

## Companies like Intent HQ

In the same sector, and raised in the last eighteen months.

[**Signify Technology** $77M · Oct 2026](https://millionrounds.com/company/signify-technology)[**Atlian** $933K · Oct 2026](https://millionrounds.com/company/atlian)[**Nuuri** $1.1M · Sept 2026](https://millionrounds.com/company/nuuri)[**Vitaspan** $976K · Sept 2026](https://millionrounds.com/company/vitaspan)[**SmartyPlants** $461K · Sept 2026](https://millionrounds.com/company/smartyplants)[**InTouchNow** $3.1M · Sept 2026](https://millionrounds.com/company/intouchnow)

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