# HowGood funding: rounds and investors > HowGood has raised $6.2M across 2 rounds since 2014. Investors include Great Oaks Venture Capital, FirstMark and High Line Ventures Partners. Source: https://millionrounds.com/company/howgood (Millionrounds; every figure on the page links to its filing or article) United States · [Series A startup](https://millionrounds.com/companies) # Who invested in *HowGood* 2 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Internet Funding summary Updated 26 Oct 2026 **$6.2M** raised across 2 rounds since 2014, from 2 sources **$2.0M** Seed **$4.2M** Series A - **Latest round:** Series A, $4.2M Mar 2017 - **Step-up i:** 2.1× - **Investors:** 9 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2015 2016 2017 **$2.0M** Seed **$4.2M** Series A - **First round:** Seed, $2.0M - **Biggest round:** $4.2M - **Between rounds:** 2.4 years [**HowGood** Consumer internet 1 / 11 Their pitch deck **HowGood's pitch deck, 11 slides** Each slide read for what it argues, against the decks that raised at the same stage.](https://millionrounds.com/decks/howgood) ## The rounds - **Mar 2017** Series A **$4.2M** *6 new* *2 returning* [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) [FirstMark](https://millionrounds.com/fund/firstmark) [Serious Change](https://millionrounds.com/fund/serious-change) [Contour](https://millionrounds.com/fund/contour) [Humanity United](https://millionrounds.com/fund/humanity-united) High Line Jake Lodwick Joanne R. Wilson Reported by FinSMEs SEC filing: $4.2M sold, first sale Feb 2016 - **Sept 2014** Seed **$2.0M** *3 new* [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) [FirstMark](https://millionrounds.com/fund/firstmark) [High Line Ventures Partners](https://millionrounds.com/fund/high-line-ventures-partners) From a historical funding record ## Founders and team From HowGood's own website and the SEC filings it signed: 7 on the team. - **Takoua Debeche** Chief Research & Development Officer at Danone - **Brian Nash** VP of Corporate Sustainability at Ingredion - **Caitlin Leibert** Head of of Sustainability at Chipotle - **Juan Aguiriano** Head of Sustainability at Kerry Group - **Jessica Sansom** Sustainability Director at Huel - **Alexander Gillett** Executive Officer, Director i - **Arthur Gillett** Executive Officer, Director i On the board, as filed i *Matt Gorin* *Richard Heitzmann* ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Seed** 2014 **Series A** 2017 [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) [FirstMark](https://millionrounds.com/fund/firstmark) [High Line Ventures Partners](https://millionrounds.com/fund/high-line-ventures-partners) [Serious Change](https://millionrounds.com/fund/serious-change) [Contour](https://millionrounds.com/fund/contour) [Humanity United](https://millionrounds.com/fund/humanity-united) High Line Jake Lodwick Joanne R. Wilson ## Everyone who backed them [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) VC firm **2** rounds [FirstMark](https://millionrounds.com/fund/firstmark) VC firm **2** rounds [High Line Ventures Partners](https://millionrounds.com/fund/high-line-ventures-partners) VC firm **1** round [Serious Change](https://millionrounds.com/fund/serious-change) VC firm **1** round [Contour](https://millionrounds.com/fund/contour) VC firm **1** round [Humanity United](https://millionrounds.com/fund/humanity-united) VC firm **1** round High Line no record of our own yet **1** round Jake Lodwick no record of our own yet **1** round Joanne R. Wilson no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=howgood). ## Also claim to have backed them These 3 firms list HowGood as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [Contour Venture Partners](https://millionrounds.com/fund/contour-venture-partners) VC firm Per its own site [Joanne Wilson](https://millionrounds.com/fund/joanne-wilson) Angel Per its own site [Danone Manifesto Venture](https://millionrounds.com/fund/danone-manifesto-ventures) VC firm Per its own site ## Quick answers about HowGood ### Who invested in HowGood? HowGood's investors include Great Oaks Venture Capital, FirstMark, High Line Ventures Partners, Serious Change and Contour, and 4 more on record. ### How much has HowGood raised? HowGood has raised $6.2M across 2 rounds since 2014. ### When did HowGood last raise? HowGood's most recent round was a Series A of $4.2M in Mar 2017. ### What was HowGood's biggest round? Its most recent round, $4.2M in Mar 2017, is also its largest on record. ### Who backed HowGood first? HowGood's first round on record, in Sept 2014, was backed by Great Oaks Venture Capital, FirstMark and High Line Ventures Partners. ### What stage is HowGood at? HowGood's latest named round is a Series A, in Mar 2017. ### Where is HowGood based? HowGood is based in the United States. ## Companies like HowGood In the same sector, and raised in the last eighteen months. [**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)[**Overtime** $33M · Oct 2026](https://millionrounds.com/company/overtime)[**1World Online** $25M · Sept 2026](https://millionrounds.com/company/1world-online)[**Luminary** $194M · Sept 2026](https://millionrounds.com/company/luminary) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app