# HookLogic funding: rounds and investors > HookLogic has raised $39M across 4 rounds since 2011. Investors include Bain Capital Ventures, Intel Capital and Mousse Partners. Every round with its source. Source: https://millionrounds.com/company/hooklogic (Millionrounds; every figure on the page links to its filing or article) United States · [Venture startup](https://millionrounds.com/companies) # Who invested in *HookLogic* 4 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech Funding summary Updated 26 Oct 2026 **$39M** raised across 4 rounds since 2011, from 4 sources **$9.5M** Series A **$14M** Series B **$16M** Series C - **Latest round:** Venture Apr 2016 - **Biggest round:** $16M Series C · Sept 2015 - **Investors:** 6 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2012 2013 2014 2015 2016 **$9.5M** Series A **$14M** Series B **$16M** Series C **?** Venture - **First round:** Series A, $9.5M - **Biggest round:** $16M - **Usual gap between rounds:** 2 years ## The rounds - **Apr 2016** Venture **Amount undisclosed** *2 returning* [Intel Capital](https://millionrounds.com/fund/intel-capital) [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) Source recorded - **Sept 2015** Series C **$16M** *2 new* *2 returning* [Intel Capital](https://millionrounds.com/fund/intel-capital) [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) [Mousse Partners](https://millionrounds.com/fund/mousse-partners) [Fung Capital USA](https://millionrounds.com/fund/fung-capital-usa) From a historical funding record - **Sept 2013** Series B **$14M** *3 new* *1 returning* [Intel Capital](https://millionrounds.com/fund/intel-capital) [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) [Yahoo](https://millionrounds.com/fund/yahoo) [Michael Barrett](https://millionrounds.com/fund/michael-barrett) Reported by finsmes.com SEC filing: $14M sold, first sale Aug 2013 - **Sept 2011** Series A **$9.5M** *1 new* [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) Reported by ipo.einnews.com SEC filing: $9.5M sold, first sale Aug 2011 ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2011 **Series B** 2013 **Series C** 2015 **Venture** 2016 [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) [Intel Capital](https://millionrounds.com/fund/intel-capital) [Mousse Partners](https://millionrounds.com/fund/mousse-partners) [Yahoo](https://millionrounds.com/fund/yahoo) [Fung Capital USA](https://millionrounds.com/fund/fung-capital-usa) [Michael Barrett](https://millionrounds.com/fund/michael-barrett) ## Everyone who backed them [Bain Capital Ventures](https://millionrounds.com/fund/bain-capital-ventures) VC firm **4** rounds [Intel Capital](https://millionrounds.com/fund/intel-capital) Corporate VC **3** rounds [Mousse Partners](https://millionrounds.com/fund/mousse-partners) Family office **1** round [Yahoo](https://millionrounds.com/fund/yahoo) Company **1** round [Fung Capital USA](https://millionrounds.com/fund/fung-capital-usa) Growth equity **1** round [Michael Barrett](https://millionrounds.com/fund/michael-barrett) Angel **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=hooklogic). ## Quick answers about HookLogic ### Who invested in HookLogic? HookLogic's investors include Bain Capital Ventures, Intel Capital, Mousse Partners, Yahoo and Fung Capital USA, and 1 more on record. ### How much has HookLogic raised? HookLogic has raised $39M across 4 rounds since 2011. One round did not disclose an amount, so the total is a floor. ### When did HookLogic last raise? HookLogic's most recent round was a Venture in Apr 2016. ### What was HookLogic's biggest round? HookLogic's largest round on record is $16M (Series C), in Sept 2015. ### Who backed HookLogic first? HookLogic's first round on record, in Sept 2011, was backed by Bain Capital Ventures. ### What stage is HookLogic at? HookLogic's latest named round is a Venture, in Apr 2016. ### Where is HookLogic based? HookLogic is based in the United States. ## Companies like HookLogic In the same sector, and raised in the last eighteen months. 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