# Highspot funding: rounds and investors > Highspot has raised $195M across 6 rounds since 2014. Investors include Madrona Venture Group, Salesforce Ventures and Sapphire Ventures. Source: https://millionrounds.com/company/highspot (Millionrounds; every figure on the page links to its filing or article) United States · [Venture startup](https://millionrounds.com/companies) # Who invested in *Highspot* 6 rounds we have observed, with the 10 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech AI Martech Salestech Valuation: $4.0B, Oct 2024 Funding summary Updated 26 Oct 2026 **$195M** raised across 6 rounds since 2014, from 6 sources **$9.6M** Series A **$15M** Series B **$35M** Series C **$60M** Series D **$75M** Series D - **Latest round:** Venture Jul 2022 - **Biggest round:** $75M Series D · Dec 2019 - **Investors:** 10 (1 led) See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2016 2018 2020 2022 **$9.6M** Series A **$15M** Series B **$35M** Series C **$60M** Series D **$75M** Series D **?** Venture - **First round:** Series A, $9.6M - **Biggest round:** $75M - **Usual gap between rounds:** 15 months ## The rounds - **Jul 2022** Venture **Amount undisclosed** *2 new* *3 returning* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [B Capital](https://millionrounds.com/fund/b-capital) [Madrona Venture Group](https://millionrounds.com/fund/madrona) [Sapphire Ventures](https://millionrounds.com/fund/sapphire-ventures) [ICONIQ Capital](https://millionrounds.com/fund/iconiq-capital-2) Source recorded - **Dec 2019** Series D **$75M** *5 returning* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Madrona Venture Group](https://millionrounds.com/fund/madrona) [Sapphire Ventures](https://millionrounds.com/fund/sapphire-ventures) [Iconiq Capital](https://millionrounds.com/fund/iconiq-capital-3) [OpenView](https://millionrounds.com/fund/openview) Reported by Prnewswire SEC filing: $67M sold, first sale May 2019 - **Jun 2019** Series D **$60M** *3 new* *3 returning* [Iconiq Capital](https://millionrounds.com/fund/iconiq-capital-3) Lead [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Madrona Venture Group](https://millionrounds.com/fund/madrona) [Shasta Ventures](https://millionrounds.com/fund/shasta-ventures) [Sapphire Ventures](https://millionrounds.com/fund/sapphire-ventures) [OpenView](https://millionrounds.com/fund/openview) Reported by FinSMEs SEC filing: $60M sold, first sale May 2019 - **Sept 2018** Series C **$35M** *3 new* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Shasta Ventures](https://millionrounds.com/fund/shasta-ventures) OpenView/ Madrona Reported by GeekWire SEC filing: $35M sold, first sale Sept 2018 - **Jun 2017** Series B **$15M** *1 new* *1 returning* [Madrona Venture Group](https://millionrounds.com/fund/madrona) Shasta Ventures/ Salesforce Reported by FinSMEs SEC filing: $15M sold, first sale Jun 2017 - **Nov 2014** Series A **$9.6M** *1 new* [Madrona Venture Group](https://millionrounds.com/fund/madrona) From a historical funding record SEC filing: $9.6M sold, first sale Oct 2014 ## Founders and team From the SEC filings it signed: 9 on the team. - **Amy M. Johnson** Executive Officer i - **Chris M. Larson** Executive Officer i - **David M. Wortendyke** Executive Officer i - **Haley M. Katsman** Executive Officer i - **Jonathan M. Perera** Executive Officer i - **Matthew M. Boisen** Executive Officer i - **Matthew M. Weil** Executive Officer i - **Oliver M. Sharp** Executive Officer, Director i - **Robert Wahbe** Executive Officer, Director, Promoter i On the board, as filed i *Blake M. Bartlett* *Douglas M. Pepper* *Ravi M. Mohan* *Timothy M. Porter* *Tracey M. Newell* ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2014 **Series B** 2017 **Series C** 2018 **Series D** 2019 **Series D** 2019 **Venture** 2022 [Madrona Venture Group](https://millionrounds.com/fund/madrona) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Sapphire Ventures](https://millionrounds.com/fund/sapphire-ventures) [Iconiq Capital](https://millionrounds.com/fund/iconiq-capital-3) L [Shasta Ventures](https://millionrounds.com/fund/shasta-ventures) [OpenView](https://millionrounds.com/fund/openview) [B Capital](https://millionrounds.com/fund/b-capital) [ICONIQ Capital](https://millionrounds.com/fund/iconiq-capital-2) OpenView/ Madrona Shasta Ventures/ Salesforce ## Everyone who backed them [Madrona Venture Group](https://millionrounds.com/fund/madrona) VC firm **5** rounds [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **4** rounds [Sapphire Ventures](https://millionrounds.com/fund/sapphire-ventures) VC firm **3** rounds [Iconiq Capital](https://millionrounds.com/fund/iconiq-capital-3) Growth equity **2** rounds, led 1 [Shasta Ventures](https://millionrounds.com/fund/shasta-ventures) VC firm **2** rounds [OpenView](https://millionrounds.com/fund/openview) VC firm **2** rounds [B Capital](https://millionrounds.com/fund/b-capital) VC firm **1** round [ICONIQ Capital](https://millionrounds.com/fund/iconiq-capital-2) Family office **1** round OpenView/ Madrona no record of our own yet **1** round Shasta Ventures/ Salesforce no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=highspot). ## Also claim to have backed them This firm lists Highspot as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [Conduit](https://millionrounds.com/fund/conduit) Accelerator Per its own site ## Quick answers about Highspot ### Who invested in Highspot? Highspot's investors include Madrona Venture Group, Salesforce Ventures, Sapphire Ventures, Iconiq Capital and Shasta Ventures, and 5 more on record. ### How much has Highspot raised? Highspot has raised $195M across 6 rounds since 2014. One round did not disclose an amount, so the total is a floor. ### When did Highspot last raise? Highspot's most recent round was a Venture in Jul 2022. ### What was Highspot's biggest round? Highspot's largest round on record is $75M (Series D), in Dec 2019. ### Who backed Highspot first? Highspot's first round on record, in Nov 2014, was backed by Madrona Venture Group. ### What stage is Highspot at? Highspot's latest named round is a Venture, in Jul 2022. ### Where is Highspot based? Highspot is based in the United States. ### Who led Highspot's rounds? Iconiq Capital led the Series D in 2019. ## Companies like Highspot In the same sector, and raised in the last eighteen months. [**SpaceX** $42B · Oct 2026](https://millionrounds.com/company/spacex)[**xPay** $1.5M · Oct 2026](https://millionrounds.com/company/xpay)[**Pika** $216M · Oct 2026](https://millionrounds.com/company/pika)[**Albert Invent** $20M · Oct 2026](https://millionrounds.com/company/albert-invent)[**FORT Robotics** $39M · Oct 2026](https://millionrounds.com/company/fort-robotics)[**MARC** $5.0M · Oct 2026](https://millionrounds.com/company/marc) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. 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