# HerdDogg funding: rounds and investors

> HerdDogg has raised $3.7M across 3 rounds since 2018. Investors include Serra Ventures, Portland Seed Fund and Invest Nebraska. Every round with its source.

Source: https://millionrounds.com/company/herddogg (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *HerdDogg*

3 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Agtech

Raised 10 months ago

Funding summary Updated 26 Oct 2026

**$3.7M** raised across 3 rounds since 2018, from 3 sources

**$2.3M** Seed **$1.3M** Venture **$110K** Round

- **Latest round:** Round, $110K Dec 2025
- **Biggest round:** $2.3M Seed · Jul 2018
- **Investors:** 7

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019 2020 2021 2022 2023 2024 2025

**$2.3M** Seed

**$1.3M** Venture

**$110K** Round

- **First round:** Seed, $2.3M
- **Biggest round:** $2.3M
- **Usual gap between rounds:** 6.9 years

## The rounds

- **Dec 2025** Round **$110K** No investor was named in the report. Filed with the SEC (Form D); no report of this raise yet SEC filing: $110K sold, first sale Dec 2025
- **Jul 2025** Venture **$1.3M** *5 new* [Serra Ventures](https://millionrounds.com/fund/serra-ventures) [Portland Seed Fund](https://millionrounds.com/fund/portland-seed-fund) [Invest Nebraska](https://millionrounds.com/fund/invest-nebraska) [Innova Memphis](https://millionrounds.com/fund/innova-memphis) [Lever VC](https://millionrounds.com/fund/lever-vc) Source recorded SEC filing: $1.3M sold, first sale Jun 2025
- **Jul 2018** Seed **$2.3M** *2 new* [iSelect Fund](https://millionrounds.com/fund/iselect-fund) Serra Ventures/ Innova Reported by FinSMEs SEC filing: $2.2M sold, first sale Jun 2018

## Founders and team

From HerdDogg's own website: 2 on the team.

- **Jonathan Moyes** VP of Engineering
- **Michael Peck** Executive Chair

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2018 **Venture** 2025 **Round** 2025 [Serra Ventures](https://millionrounds.com/fund/serra-ventures) [Portland Seed Fund](https://millionrounds.com/fund/portland-seed-fund) [Invest Nebraska](https://millionrounds.com/fund/invest-nebraska) [Innova Memphis](https://millionrounds.com/fund/innova-memphis) [Lever VC](https://millionrounds.com/fund/lever-vc) [iSelect Fund](https://millionrounds.com/fund/iselect-fund) Serra Ventures/ Innova

## Everyone who backed them

[Serra Ventures](https://millionrounds.com/fund/serra-ventures) VC firm **1** round

[Portland Seed Fund](https://millionrounds.com/fund/portland-seed-fund) VC firm **1** round

[Invest Nebraska](https://millionrounds.com/fund/invest-nebraska) Government **1** round

[Innova Memphis](https://millionrounds.com/fund/innova-memphis) Government **1** round

[Lever VC](https://millionrounds.com/fund/lever-vc) VC firm **1** round

[iSelect Fund](https://millionrounds.com/fund/iselect-fund) VC firm **1** round

Serra Ventures/ Innova no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=herddogg).

## Also claim to have backed them

This firm lists HerdDogg as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Launch KC](https://millionrounds.com/fund/launch-kc) Investment firm Per its own site

## Quick answers about HerdDogg

### Who invested in HerdDogg?

HerdDogg's investors include Serra Ventures, Portland Seed Fund, Invest Nebraska, Innova Memphis and Lever VC, and 2 more on record.

### How much has HerdDogg raised?

HerdDogg has raised $3.7M across 3 rounds since 2018.

### When did HerdDogg last raise?

HerdDogg's most recent round, $110K, was in Dec 2025.

### What was HerdDogg's biggest round?

HerdDogg's largest round on record is $2.3M (Seed), in Jul 2018.

### Who backed HerdDogg first?

HerdDogg's first round on record, in Jul 2018, was backed by iSelect Fund and Serra Ventures/ Innova.

### What stage is HerdDogg at?

HerdDogg's latest named round is a Venture, in Jul 2025.

### Where is HerdDogg based?

HerdDogg is based in the United States.

## Companies like HerdDogg

In the same sector, and raised in the last eighteen months.

[**IMIO** $19M · Oct 2026](https://millionrounds.com/company/imio)[**Kodama** $7.0M · Oct 2026](https://millionrounds.com/company/kodama)[**PickTrace** Oct 2026](https://millionrounds.com/company/picktrace)[**Hone** $60M · Oct 2026](https://millionrounds.com/company/hone)[**Helios Artificial Intelligence** $7.7M · Sept 2026](https://millionrounds.com/company/helios-artificial-intelligence)[**DASH Dog Food** $1.5M · Sept 2026](https://millionrounds.com/company/dash-dog-food)

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