# HelloFresh funding: rounds and investors

> HelloFresh has raised $677M across 6 rounds since 2012. Investors include Insight Partners, Rocket Internet and HV Holtzbrinck Ventures.

Source: https://millionrounds.com/company/hellofresh (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *HelloFresh*

6 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2C

Raised 4 months ago

Funding summary Updated 26 Oct 2026

**$677M** raised across 6 rounds since 2012, from 6 sources

**$10M** Series B **$7.5M** Series C **$50M** Series D **$126M** Series E **$85M** Series F **$398M** Debt

- **Latest round:** Debt, $398M Jul 2026
- **Step-up i:** 4.7×
- **Investors:** 9

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014 2016 2018 2020 2022 2024 2026

**$10M** Series B

**$7.5M** Series C

**$50M** Series D

**$126M** Series E

**$85M** Series F

**$398M** Debt

- **First round:** Series B, $10M
- **Biggest round:** $398M
- **Usual gap between rounds:** 9 months

## The rounds

- **Jul 2026** Debt **$398M** *1 new* *1 returning* [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [HV Capital](https://millionrounds.com/fund/hv-capital) Source recorded
- **Sept 2015** Series F **$85M** *1 new* [Baillie Gifford](https://millionrounds.com/fund/baillie-gifford) From a historical funding record
- **Feb 2015** Series E **$126M** *1 returning* [Rocket Internet](https://millionrounds.com/fund/rocket-internet-6) From a historical funding record
- **Jun 2014** Series D **$50M** *1 new* *1 returning* [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [Phenomen](https://millionrounds.com/fund/phenomen-vc) From a historical funding record
- **Sept 2013** Series C **$7.5M** *1 new* *3 returning* [HV Holtzbrinck Ventures](https://millionrounds.com/fund/hv-holtzbrinck-ventures) [Holtzbrinck Ventures](https://millionrounds.com/fund/holtzbrinck-ventures) [Phenomen](https://millionrounds.com/fund/phenomen-vc) [Vorwerk Direct Selling Ventures](https://millionrounds.com/fund/vorwerk-direct-selling-ventures) Reported by techcrunch.com
- **Dec 2012** Series B **$10M** *5 new* [Rocket Internet](https://millionrounds.com/fund/rocket-internet-6) [HV Holtzbrinck Ventures](https://millionrounds.com/fund/hv-holtzbrinck-ventures) [Holtzbrinck Ventures](https://millionrounds.com/fund/holtzbrinck-ventures) [Kinnevik](https://millionrounds.com/fund/kinnevik) [Vorwerk Direct Selling Ventures](https://millionrounds.com/fund/vorwerk-direct-selling-ventures) Reported by techcrunch.com

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series B** 2012 **Series C** 2013 **Series D** 2014 **Series E** 2015 **Series F** 2015 **Debt** 2026 [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [Rocket Internet](https://millionrounds.com/fund/rocket-internet-6) [HV Holtzbrinck Ventures](https://millionrounds.com/fund/hv-holtzbrinck-ventures) [Holtzbrinck Ventures](https://millionrounds.com/fund/holtzbrinck-ventures) [Phenomen](https://millionrounds.com/fund/phenomen-vc) [Vorwerk Direct Selling Ventures](https://millionrounds.com/fund/vorwerk-direct-selling-ventures) [HV Capital](https://millionrounds.com/fund/hv-capital) [Baillie Gifford](https://millionrounds.com/fund/baillie-gifford) [Kinnevik](https://millionrounds.com/fund/kinnevik)

## Everyone who backed them

[Insight Partners](https://millionrounds.com/fund/insight-venture-partners) VC firm **2** rounds

[Rocket Internet](https://millionrounds.com/fund/rocket-internet-6) Investment firm **2** rounds

[HV Holtzbrinck Ventures](https://millionrounds.com/fund/hv-holtzbrinck-ventures) Private equity **2** rounds

[Holtzbrinck Ventures](https://millionrounds.com/fund/holtzbrinck-ventures) VC firm **2** rounds

[Phenomen](https://millionrounds.com/fund/phenomen-vc) VC firm **2** rounds

[Vorwerk Direct Selling Ventures](https://millionrounds.com/fund/vorwerk-direct-selling-ventures) Growth equity **2** rounds

[HV Capital](https://millionrounds.com/fund/hv-capital) VC firm **1** round

[Baillie Gifford](https://millionrounds.com/fund/baillie-gifford) Asset manager **1** round

[Kinnevik](https://millionrounds.com/fund/kinnevik) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=hellofresh).

## Also claim to have backed them

These 3 firms list HelloFresh as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Left Lane Capital](https://millionrounds.com/fund/left-lane-capital) VC firm Per its own site

[Avala Capital](https://millionrounds.com/fund/avala-capital) Angel network 2019, per its site

[KFLT Angels](https://millionrounds.com/fund/kflt-angels) Angel network Per its own site

## Quick answers about HelloFresh

### Who invested in HelloFresh?

HelloFresh's investors include Insight Partners, Rocket Internet, HV Holtzbrinck Ventures, Holtzbrinck Ventures and Phenomen, and 4 more on record.

### How much has HelloFresh raised?

HelloFresh has raised $677M across 6 rounds since 2012.

### When did HelloFresh last raise?

HelloFresh's most recent round was a Debt of $398M in Jul 2026.

### What was HelloFresh's biggest round?

Its most recent round, $398M in Jul 2026, is also its largest on record.

### Who backed HelloFresh first?

HelloFresh's first round on record, in Dec 2012, was backed by Rocket Internet, HV Holtzbrinck Ventures and Holtzbrinck Ventures and 2 others.

### What stage is HelloFresh at?

HelloFresh's latest named round is a Debt, in Jul 2026.

### Where is HelloFresh based?

HelloFresh is based in the United States.

## Companies like HelloFresh

In the same sector, and raised in the last eighteen months.

[**Dan-O's Seasoning** $25M · Oct 2026](https://millionrounds.com/company/dan-o-s-seasoning)[**VIVA Finance** $370M · Oct 2026](https://millionrounds.com/company/viva-finance)[**Town** $241M · Oct 2026](https://millionrounds.com/company/town)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Persona** $210M · Oct 2026](https://millionrounds.com/company/persona)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)

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