# Heidi funding: rounds and investors

> Heidi has raised $7.1M across 1 round since 2024. Investors include Mercia Asset Management and Active Partners. Every round with its source.

Source: https://millionrounds.com/company/heidi (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Heidi*

One round we have observed, with the 2 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Travel & Hospitality

Funding summary Updated 26 Oct 2026

**$7.1M** raised across 1 round since 2024, from 1 source

- **Latest round:** Venture, $7.1M Jun 2024
- **Investors:** 2

See who backed them

## The rounds

- **Jun 2024** Venture **$7.1M** [Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) [Active Partners](https://millionrounds.com/fund/active-partners) Source recorded

## Everyone who backed them

[Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) VC firm **1** round

[Active Partners](https://millionrounds.com/fund/active-partners) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=heidi).

## Quick answers about Heidi

### Who invested in Heidi?

Heidi's investors include Mercia Asset Management and Active Partners.

### How much has Heidi raised?

Heidi has raised $7.1M across 1 round since 2024.

### When did Heidi last raise?

Heidi's most recent round was a Venture of $7.1M in Jun 2024.

### What was Heidi's biggest round?

Its most recent round, $7.1M in Jun 2024, is also its largest on record.

### Who backed Heidi first?

Heidi's first round on record, in Jun 2024, was backed by Mercia Asset Management and Active Partners.

### What stage is Heidi at?

Heidi's latest named round is a Venture, in Jun 2024.

### Where is Heidi based?

Heidi is based in the United Kingdom.

## Companies like Heidi

In the same sector, and raised in the last eighteen months.

[**Stasher** $8.3M · Sept 2026](https://millionrounds.com/company/stasher)[**VisaDoc** Aug 2026](https://millionrounds.com/company/visadoc)[**FlairMakers** $675K · Aug 2026](https://millionrounds.com/company/flairmakers)[**Edify Systems** $2.9M · Jun 2026](https://millionrounds.com/company/edify-systems)[**Krowd** $101M · May 2026](https://millionrounds.com/company/krowd)[**Kandoo Adventures** $670K · May 2026](https://millionrounds.com/company/kandoo-adventures)

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