# Guideline funding: rounds and investors

> Guideline has raised $207M across 2 rounds since 2016. Investors include 500 Global, Gaingels and BoxGroup. Every round with its source.

Source: https://millionrounds.com/company/guideline (Millionrounds; every figure on the page links to its filing or article)

United States · [Series E startup](https://millionrounds.com/companies)

# Who invested in *Guideline*

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services

Valuation: $1.0B, Oct 2024

Funding summary Updated 26 Oct 2026

**$207M** raised across 2 rounds since 2016, from 2 sources

**$7.0M** Series A **$200M** Series E

- **Latest round:** Series E, $200M Jun 2021
- **Step-up i:** 28.6×
- **Investors:** 6

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2017 2018 2019 2020 2021

**$7.0M** Series A

**$200M** Series E

- **First round:** Series A, $7.0M
- **Biggest round:** $200M
- **Between rounds:** 4.8 years

## The rounds

- **Jun 2021** Series E **$200M** *5 new* [500 Global](https://millionrounds.com/fund/500-startups) [Gaingels](https://millionrounds.com/fund/gaingels) [BoxGroup](https://millionrounds.com/fund/boxgroup) [Felicis](https://millionrounds.com/fund/felicis-ventures) [General Atlantic](https://millionrounds.com/fund/general-atlantic) Also list them on their own site [Future Planet Capital](https://millionrounds.com/fund/future-planet-capital) Source recorded
- **Jul 2016** Series A **$7.0M** *1 new* [Propel Venture Partners](https://millionrounds.com/fund/propel-venture-partners) Reported by Pehub

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series A** 2016 **Series E** 2021 [500 Global](https://millionrounds.com/fund/500-startups) [Gaingels](https://millionrounds.com/fund/gaingels) [BoxGroup](https://millionrounds.com/fund/boxgroup) [Felicis](https://millionrounds.com/fund/felicis-ventures) [General Atlantic](https://millionrounds.com/fund/general-atlantic) [Propel Venture Partners](https://millionrounds.com/fund/propel-venture-partners)

## Everyone who backed them

[500 Global](https://millionrounds.com/fund/500-startups) Angel **1** round

[Gaingels](https://millionrounds.com/fund/gaingels) Private equity **1** round

[BoxGroup](https://millionrounds.com/fund/boxgroup) VC firm **1** round

[Felicis](https://millionrounds.com/fund/felicis-ventures) VC firm **1** round

[General Atlantic](https://millionrounds.com/fund/general-atlantic) Private equity **1** round

[Propel Venture Partners](https://millionrounds.com/fund/propel-venture-partners) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=guideline).

## Also claim to have backed them

These 3 firms list Guideline as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) VC firm Per its own site

[Future Planet Capital](https://millionrounds.com/fund/future-planet-capital) VC firm Series E, per its site

[Red Swan Ventures](https://millionrounds.com/fund/red-swan-ventures) VC firm Per its own site

## Quick answers about Guideline

### Who invested in Guideline?

Guideline's investors include 500 Global, Gaingels, BoxGroup, Felicis and General Atlantic, and 1 more on record.

### How much has Guideline raised?

Guideline has raised $207M across 2 rounds since 2016.

### When did Guideline last raise?

Guideline's most recent round was a Series E of $200M in Jun 2021.

### What was Guideline's biggest round?

Its most recent round, $200M in Jun 2021, is also its largest on record.

### Who backed Guideline first?

Guideline's first round on record, in Jul 2016, was backed by Propel Venture Partners.

### What stage is Guideline at?

Guideline's latest named round is a Series E, in Jun 2021.

### Where is Guideline based?

Guideline is based in the United States.

## Companies like Guideline

In the same sector, and raised in the last eighteen months.

[**xPay** $1.5M · Oct 2026](https://millionrounds.com/company/xpay)[**Kalshi** $2.7B · Oct 2026](https://millionrounds.com/company/kalshi)[**STRIVE** $1.3B · Oct 2026](https://millionrounds.com/company/strive)[**CapitalOS** $52M · Oct 2026](https://millionrounds.com/company/capitalos)[**Platform Accounting Group** $355M · Oct 2026](https://millionrounds.com/company/platform-accounting-group)[**Ramp** $4.5B · Oct 2026](https://millionrounds.com/company/ramp)

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