# Grove Collaborative funding: rounds and investors

> Grove Collaborative has raised $227M across 4 rounds since 2018. Investors include Norwest Venture Partners, General Atlantic and Mayfield Fund.

Source: https://millionrounds.com/company/grove-collaborative (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Grove Collaborative*

4 rounds we have observed, with the 11 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Services Consumer Goods Internet

Valuation: $1.0B, Apr 2022

Funding summary Updated 26 Oct 2026

**$227M** raised across 4 rounds since 2018, from 4 sources

**$35M** Series C **$27M** Round **$150M** Series D **$15M** Round

- **Latest round:** Round, $15M Sept 2024
- **Biggest round:** $150M Series D · Sept 2019
- **Investors:** 11 (3 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2018 2019 2020 2021 2022 2023 2024

**$35M** Series C

**$27M** Round

**$150M** Series D

**$15M** Round

- **First round:** Series C, $35M
- **Biggest round:** $150M
- **Usual gap between rounds:** 11 months

## The rounds

- **Sept 2024** Round **$15M** *2 new* *3 returning* [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [Mayfield Fund](https://millionrounds.com/fund/mayfield) [General Atlantic](https://millionrounds.com/fund/general-atlantic) [Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) [TQ Ventures](https://millionrounds.com/fund/tq-ventures) Source recorded
- **Sept 2019** Series D **$150M** *8 new* *1 returning* [General Atlantic](https://millionrounds.com/fund/general-atlantic) Lead [Glynn Capital Management](https://millionrounds.com/fund/glynn-capital) Lead [Lone Pine Capital](https://millionrounds.com/fund/lone-pine-capital) Lead [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [Mayfield Fund](https://millionrounds.com/fund/mayfield) [NextView Ventures](https://millionrounds.com/fund/nextview-ventures) [Greenspring Associates](https://millionrounds.com/fund/greenspring-associates) [MHS Capital](https://millionrounds.com/fund/mhs-capital) Heron Rock Capital Reported by FinSMEs SEC filing: $35M sold, first sale Aug 2019
- **Dec 2018** Round **$27M** No investor was named in the report. Reported by TechCrunch SEC filing: $76M sold, first sale Dec 2018
- **Jan 2018** Series C **$35M** *1 new* [Norwest Venture Partners](https://millionrounds.com/fund/norwest) Reported by TechCrunch SEC filing: $37M sold, first sale Dec 2017

## Founders and team

From the SEC filings it signed: 3 on the team.

- **Delida Costin** Executive Officer i
- **Servaes Tholen** Executive Officer i
- **Stuart Landesberg** Executive Officer, Director i

On the board, as filed i *Cathy Beaudoin* *Chris Clark* *Erik Blachford* *Jeff Crowe* *Mark Sugarman* *Nathaniel Ewing* *Tim Chang*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series C** 2018 **Round** 2018 **Series D** 2019 **Round** 2024 [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [General Atlantic](https://millionrounds.com/fund/general-atlantic) L [Mayfield Fund](https://millionrounds.com/fund/mayfield) [Glynn Capital Management](https://millionrounds.com/fund/glynn-capital) L [Lone Pine Capital](https://millionrounds.com/fund/lone-pine-capital) L [NextView Ventures](https://millionrounds.com/fund/nextview-ventures) [Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) [TQ Ventures](https://millionrounds.com/fund/tq-ventures) [Greenspring Associates](https://millionrounds.com/fund/greenspring-associates) [MHS Capital](https://millionrounds.com/fund/mhs-capital)

## Everyone who backed them

[Norwest Venture Partners](https://millionrounds.com/fund/norwest) VC firm **3** rounds

[General Atlantic](https://millionrounds.com/fund/general-atlantic) Private equity **2** rounds, led 1

[Mayfield Fund](https://millionrounds.com/fund/mayfield) VC firm **2** rounds

[Glynn Capital Management](https://millionrounds.com/fund/glynn-capital) VC firm **1** round, led 1

[Lone Pine Capital](https://millionrounds.com/fund/lone-pine-capital) Private equity **1** round, led 1

[NextView Ventures](https://millionrounds.com/fund/nextview-ventures) VC firm **1** round

[Bullpen Capital](https://millionrounds.com/fund/bullpen-capital) VC firm **1** round

[TQ Ventures](https://millionrounds.com/fund/tq-ventures) VC firm **1** round

[Greenspring Associates](https://millionrounds.com/fund/greenspring-associates) Private equity **1** round

[MHS Capital](https://millionrounds.com/fund/mhs-capital) VC firm **1** round

Heron Rock Capital no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=grove-collaborative).

## Also claim to have backed them

These 11 firms list Grove Collaborative as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Sandalphon Capital](https://millionrounds.com/fund/sandalphon-capital) VC firm Per its own site

[Jayesh Parekh](https://millionrounds.com/fund/jayesh-parekh) Angel Per its own site

[Steven Roussey](https://millionrounds.com/fund/steven-roussey) Angel Per its own site

[Annox Capital](https://millionrounds.com/fund/annox-capital) VC firm Per its own site

[Gutbrain Ventures](https://millionrounds.com/fund/gutbrain-ventures) VC firm Per its own site

[MRTNZ Ventures](https://millionrounds.com/fund/mrtnz) Angel Per its own site

[Structural Capital](https://millionrounds.com/fund/structural-capital) Private credit Per its own site

[Forefront Venture Partners](https://millionrounds.com/fund/forefront-venture-partners) VC firm Per its own site

[Kapital Partners](https://millionrounds.com/fund/kapital-partners) Family office Per its own site

[Saltwater Fund](https://millionrounds.com/fund/saltwater-fund) Investment firm Per its own site

[TQ Ventures](https://millionrounds.com/fund/tq-ventures-2) VC firm 2020, per its site

## Quick answers about Grove Collaborative

### Who invested in Grove Collaborative?

Grove Collaborative's investors include Norwest Venture Partners, General Atlantic, Mayfield Fund, Glynn Capital Management and Lone Pine Capital, and 6 more on record.

### How much has Grove Collaborative raised?

Grove Collaborative has raised $227M across 4 rounds since 2018.

### When did Grove Collaborative last raise?

Grove Collaborative's most recent round was an Undisclosed round of $15M in Sept 2024.

### What was Grove Collaborative's biggest round?

Grove Collaborative's largest round on record is $150M (Series D), in Sept 2019, led by General Atlantic.

### Who backed Grove Collaborative first?

Grove Collaborative's first round on record, in Jan 2018, was backed by Norwest Venture Partners.

### What stage is Grove Collaborative at?

Grove Collaborative's latest named round is an Undisclosed round, in Sept 2024.

### Where is Grove Collaborative based?

Grove Collaborative is based in the United States.

### Who led Grove Collaborative's rounds?

General Atlantic led the Series D in 2019.

## Companies like Grove Collaborative

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Chariot Claims** $23M · Oct 2026](https://millionrounds.com/company/chariot-claims)[**Stride** $16M · Oct 2026](https://millionrounds.com/company/stride)[**PlantSwitch** $33M · Oct 2026](https://millionrounds.com/company/plantswitch)

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