# GrocerKey funding: rounds and investors

> GrocerKey has raised $3.1M across 3 rounds since 2015. Investors include Gener8tor, Angels on the Water and BrightStar Wisconsin Foundation.

Source: https://millionrounds.com/company/grocerkey (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *GrocerKey*

3 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Delivery

Funding summary Updated 26 Oct 2026

**$3.1M** raised across 3 rounds since 2015, from 3 sources

**$20K** Seed **$690K** Seed **$2.4M** Venture

- **Latest round:** Venture, $2.4M Dec 2020
- **Step-up i:** 3.5×
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016 2017 2018 2019 2020

**$20K** Seed

**$690K** Seed

**$2.4M** Venture

- **First round:** Seed, $20K
- **Biggest round:** $2.4M
- **Usual gap between rounds:** 5.5 years

## The rounds

- **Dec 2020** Venture **$2.4M** *1 returning* [Gener8tor](https://millionrounds.com/fund/gener8tor) Source recorded SEC filing: $2.4M sold, first sale Nov 2020
- **May 2015** Seed **$690K** *3 new* *1 returning* [Gener8tor](https://millionrounds.com/fund/gener8tor) [Angels on the Water](https://millionrounds.com/fund/angels-on-the-water) [BrightStar Wisconsin Foundation](https://millionrounds.com/fund/brightstar-wiscons) [SymphonyAlpha Ventures](https://millionrounds.com/fund/symphony-alpha-ventures) From a historical funding record SEC filing: $621K sold, first sale May 2015
- **Feb 2015** Seed **$20K** *1 new* [Gener8tor](https://millionrounds.com/fund/gener8tor) From a historical funding record SEC filing: $621K sold, first sale May 2015

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2015 **Seed** 2015 **Venture** 2020 [Gener8tor](https://millionrounds.com/fund/gener8tor) [Angels on the Water](https://millionrounds.com/fund/angels-on-the-water) [BrightStar Wisconsin Foundation](https://millionrounds.com/fund/brightstar-wiscons) [SymphonyAlpha Ventures](https://millionrounds.com/fund/symphony-alpha-ventures)

## Everyone who backed them

[Gener8tor](https://millionrounds.com/fund/gener8tor) VC firm **3** rounds

[Angels on the Water](https://millionrounds.com/fund/angels-on-the-water) VC firm **1** round

[BrightStar Wisconsin Foundation](https://millionrounds.com/fund/brightstar-wiscons) Government **1** round

[SymphonyAlpha Ventures](https://millionrounds.com/fund/symphony-alpha-ventures) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=grocerkey).

## Quick answers about GrocerKey

### Who invested in GrocerKey?

GrocerKey's investors include Gener8tor, Angels on the Water, BrightStar Wisconsin Foundation and SymphonyAlpha Ventures.

### How much has GrocerKey raised?

GrocerKey has raised $3.1M across 3 rounds since 2015.

### When did GrocerKey last raise?

GrocerKey's most recent round was a Venture of $2.4M in Dec 2020.

### What was GrocerKey's biggest round?

Its most recent round, $2.4M in Dec 2020, is also its largest on record.

### Who backed GrocerKey first?

GrocerKey's first round on record, in Feb 2015, was backed by Gener8tor.

### What stage is GrocerKey at?

GrocerKey's latest named round is a Venture, in Dec 2020.

### Where is GrocerKey based?

GrocerKey is based in the United States.

## Companies like GrocerKey

In the same sector, and raised in the last eighteen months.

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