# Gousto funding: rounds and investors > Gousto has raised $111M across 8 rounds since 2013. Investors include MMC Ventures, ACF Investors and Business Growth Fund. Every round with its source. Source: https://millionrounds.com/company/gousto (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Funded startup](https://millionrounds.com/companies) # Who invested in *Gousto* 8 rounds we have observed, with the 13 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. AI Internet Valuation: $1.7B, Mar 2026 Funding summary Updated 26 Oct 2026 **$111M** raised across 8 rounds since 2013, from 8 sources **$808K** Seed **$2.0M** Seed **$300K** Seed **$8.3M** Series A **$13M** Debt **$23M** Round **$40M** Round **$24M** Debt - **Latest round:** Debt, $24M Mar 2023 - **Biggest round:** $40M Round · Mar 2018 - **Investors:** 13 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2015 2017 2019 2021 2023 **$808K** Seed **$2.0M** Seed **$8.3M** Series A **$13M** Debt **$23M** Round **$40M** Round **$24M** Debt - **First round:** Seed, $808K - **Biggest round:** $40M - **Usual gap between rounds:** 5 months ## The rounds - **Mar 2023** Debt **$24M** *5 new* *2 returning* [SoftBank](https://millionrounds.com/fund/softbank-2) [Business Growth Fund](https://millionrounds.com/fund/bgf) [HSBC](https://millionrounds.com/fund/hsbc) [SoftBank Vision Fund](https://millionrounds.com/fund/softbank-investment-advisers) [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) [Barclays Ventures](https://millionrounds.com/fund/barclays-ventures) [Barclays Corporate Banking](https://millionrounds.com/fund/barclays-corporate-banking) Source recorded - **Mar 2018** Round **$40M** *4 returning* [Business Growth Fund](https://millionrounds.com/fund/bgf) [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) [ACF Investors](https://millionrounds.com/fund/acf-investors) [Hargreave Hale](https://millionrounds.com/fund/hargreave-hale) Reported by FinSMEs - **Jan 2018** Round **$23M** *3 new* *3 returning* [Business Growth Fund](https://millionrounds.com/fund/bgf) [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) [ACF Investors](https://millionrounds.com/fund/acf-investors) [Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) [Hargreave Hale](https://millionrounds.com/fund/hargreave-hale) Joe Wicks Reported by TechCrunch - **Nov 2016** Debt **$13M** *1 new* *1 returning* [Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) [BGF Ventures](https://millionrounds.com/fund/bgf-ventures) Reported by TechCrunch - **Sept 2014** Series A **$8.3M** *1 new* *1 returning* [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) [Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) From a historical funding record - **May 2014** Seed **$300K** *1 new* Ian Weston From a historical funding record - **Dec 2013** Seed **$2.0M** *1 new* *1 returning* [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) [ACF Investors](https://millionrounds.com/fund/acf-investors) Reported by techcrunch.com - **Sept 2013** Seed **$808K** *1 new* [ACF Investors](https://millionrounds.com/fund/acf-investors) Reported by growthbusiness.co.uk ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Seed** 2013 **Seed** 2013 **Seed** 2014 **Series A** 2014 **Debt** 2016 **Round** 2018 **Round** 2018 **Debt** 2023 [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) [ACF Investors](https://millionrounds.com/fund/acf-investors) [Business Growth Fund](https://millionrounds.com/fund/bgf) [Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) [Hargreave Hale](https://millionrounds.com/fund/hargreave-hale) [SoftBank](https://millionrounds.com/fund/softbank-2) [HSBC](https://millionrounds.com/fund/hsbc) [SoftBank Vision Fund](https://millionrounds.com/fund/softbank-investment-advisers) [Barclays Ventures](https://millionrounds.com/fund/barclays-ventures) [Barclays Corporate Banking](https://millionrounds.com/fund/barclays-corporate-banking) ## Everyone who backed them [MMC Ventures](https://millionrounds.com/fund/mmc-ventures) VC firm **5** rounds [ACF Investors](https://millionrounds.com/fund/acf-investors) VC firm **4** rounds [Business Growth Fund](https://millionrounds.com/fund/bgf) Private equity **3** rounds [Unilever Ventures](https://millionrounds.com/fund/unilever-ventures) Corporate VC **3** rounds [Hargreave Hale](https://millionrounds.com/fund/hargreave-hale) Investment firm **2** rounds [SoftBank](https://millionrounds.com/fund/softbank-2) Investment firm **1** round [HSBC](https://millionrounds.com/fund/hsbc) Growth equity **1** round [SoftBank Vision Fund](https://millionrounds.com/fund/softbank-investment-advisers) VC firm **1** round [Barclays Ventures](https://millionrounds.com/fund/barclays-ventures) Corporate VC **1** round [Barclays Corporate Banking](https://millionrounds.com/fund/barclays-corporate-banking) Investment firm **1** round [BGF Ventures](https://millionrounds.com/fund/bgf-ventures) VC firm **1** round Ian Weston no record of our own yet **1** round Joe Wicks no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=gousto). ## Also claim to have backed them These 2 firms list Gousto as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [Caspian Enterprises](https://millionrounds.com/fund/caspian-enterprises) Family office Per its own site [Parsers VC](https://millionrounds.com/fund/parsers-vc) VC firm Per its own site ## Quick answers about Gousto ### Who invested in Gousto? Gousto's investors include MMC Ventures, ACF Investors, Business Growth Fund, Unilever Ventures and Hargreave Hale, and 8 more on record. ### How much has Gousto raised? Gousto has raised $111M across 8 rounds since 2013. ### When did Gousto last raise? Gousto's most recent round was a Debt of $24M in Mar 2023. ### What was Gousto's biggest round? Gousto's largest round on record is $40M (Undisclosed round), in Mar 2018. ### Who backed Gousto first? Gousto's first round on record, in Sept 2013, was backed by ACF Investors. ### What stage is Gousto at? Gousto's latest named round is a Debt, in Mar 2023. ### Where is Gousto based? Gousto is based in the United Kingdom. ## Companies like Gousto In the same sector, and raised in the last eighteen months. [**Marrow** $2.0M · Oct 2026](https://millionrounds.com/company/marrow)[**Cognitive Credit** $64M · Oct 2026](https://millionrounds.com/company/cognitive-credit)[**Opply** $23M · Oct 2026](https://millionrounds.com/company/opply)[**Blackwall** $162M · Oct 2026](https://millionrounds.com/company/blackwall)[**XRlabs** $8.4M · Oct 2026](https://millionrounds.com/company/xrlabs)[**Salience Labs** $169M · Oct 2026](https://millionrounds.com/company/salience-labs) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app