# Gooten funding: rounds and investors

> Gooten has raised $3.5M across 1 round since 2023. Investors include ff Venture Capital. Every round with its source.

Source: https://millionrounds.com/company/gooten (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Gooten*

One round we have observed, with the one investor named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce

Funding summary Updated 26 Oct 2026

**$3.5M** raised across 1 round since 2023, from 1 source

- **Latest round:** Debt, $3.5M Nov 2023
- **Investors:** 1

See who backed them

## The rounds

- **Nov 2023** Debt **$3.5M** [ff Venture Capital](https://millionrounds.com/fund/ff-venture-capital) Source recorded

## Founders and team

From Gooten's own website: 7 on the team.

- **Maddy Alcala** President
- **Nelson Flores** Chief Product and Technology Officer
- **Lydia Rhyne** VP of Customer Operations
- **Jaime Bula** Software Engineering Manager
- **Sara Hawley** Director of Integrated Operations
- **Uros Partonic** Director of Finance
- **Zumi Madbouly** Director of Marketing

## Everyone who backed them

[ff Venture Capital](https://millionrounds.com/fund/ff-venture-capital) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=gooten).

## Also claim to have backed them

These 2 firms list Gooten as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Western Technology Investment](https://millionrounds.com/fund/wti) VC firm Per its own site

[Montage Capital](https://millionrounds.com/fund/montage-capital) Private equity Per its own site

## Quick answers about Gooten

### Who invested in Gooten?

Gooten's investors include ff Venture Capital.

### How much has Gooten raised?

Gooten has raised $3.5M across 1 round since 2023.

### When did Gooten last raise?

Gooten's most recent round was a Debt of $3.5M in Nov 2023.

### What was Gooten's biggest round?

Its most recent round, $3.5M in Nov 2023, is also its largest on record.

### Who backed Gooten first?

Gooten's first round on record, in Nov 2023, was backed by ff Venture Capital.

### What stage is Gooten at?

Gooten's latest named round is a Debt, in Nov 2023.

### Where is Gooten based?

Gooten is based in the United States.

## Companies like Gooten

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)[**Siena AI** $23M · Oct 2026](https://millionrounds.com/company/siena-ai)[**Relay** $207M · Oct 2026](https://millionrounds.com/company/relay)

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