# Good-Loop funding: rounds and investors

> Good-Loop has raised $434K across 1 round since 2024. Investors include Scottish Enterprise and Seedrs. Every round with its source.

Source: https://millionrounds.com/company/good-loop (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Good-Loop*

One round we have observed, with the 2 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summary Updated 26 Oct 2026

**$434K** raised across 1 round since 2024, from 1 source

- **Latest round:** Venture, $434K Apr 2024
- **Investors:** 2

See who backed them

[**Good-Loop** Advertising 1 / 14 Their pitch deck **Good-Loop's pitch deck, 14 slides** Each slide read for what it argues, against the decks that raised at the same stage.](https://millionrounds.com/decks/good-loop)

## The rounds

- **Apr 2024** Venture **$434K** [Scottish Enterprise](https://millionrounds.com/fund/scottish-enterprise) [Seedrs](https://millionrounds.com/fund/seedrs) Source recorded SEC filing: $434K sold, first sale Apr 2024

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Daniel Ben Winterstein** Promoter i
- **Norman William Thompson** Promoter i

On the board, as filed i *Alexander Frances Scurlock* *Amy Frances Williams* *Austin William Davis* *David William Luttrell* *Natasha Frances Taylor*

## Everyone who backed them

[Scottish Enterprise](https://millionrounds.com/fund/scottish-enterprise) Government **1** round

[Seedrs](https://millionrounds.com/fund/seedrs) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=good-loop).

## Also claim to have backed them

These 5 firms list Good-Loop as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Collider](https://millionrounds.com/fund/collider) Accelerator Per its own site

[Angel Academe](https://millionrounds.com/fund/angel-academe-increasing-female-investment) Angel network Per its own site

[You & Mr Jones Brandtech Ventures](https://millionrounds.com/fund/you-and-mr-jones-brandtech-ventures) Corporate VC Per its own site

[Brandtech Ventures](https://millionrounds.com/fund/brandtech-ventures) Corporate VC Per its own site

[FirstPartyCapital](https://millionrounds.com/fund/firstpartycapital) VC firm Per its own site

## Quick answers about Good-Loop

### Who invested in Good-Loop?

Good-Loop's investors include Scottish Enterprise and Seedrs.

### How much has Good-Loop raised?

Good-Loop has raised $434K across 1 round since 2024.

### When did Good-Loop last raise?

Good-Loop's most recent round was a Venture of $434K in Apr 2024.

### What was Good-Loop's biggest round?

Its most recent round, $434K in Apr 2024, is also its largest on record.

### Who backed Good-Loop first?

Good-Loop's first round on record, in Apr 2024, was backed by Scottish Enterprise and Seedrs.

### What stage is Good-Loop at?

Good-Loop's latest named round is a Venture, in Apr 2024.

### Where is Good-Loop based?

Good-Loop is based in the United Kingdom.

## Companies like Good-Loop

In the same sector, and raised in the last eighteen months.

[**Velocity** $105M · Sept 2026](https://millionrounds.com/company/velocity)[**Adthena** $110M · Jul 2026](https://millionrounds.com/company/adthena)[**InfoSum** $164M · Jun 2026](https://millionrounds.com/company/infosum)[**Covatic** $10M · Jun 2026](https://millionrounds.com/company/covatic)[**Vector** $91M · May 2026](https://millionrounds.com/company/vector)[**Go Swag** $5.0M · May 2026](https://millionrounds.com/company/go-swag)

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