# good culture funding: rounds and investors

> good culture has raised $66M across 3 rounds since 2016. Investors include L Catterton, CAVU Venture Partners and 301. Every round with its source.

Source: https://millionrounds.com/company/good-culture (Millionrounds; every figure on the page links to its filing or article)

United States · [Growth startup](https://millionrounds.com/companies)

# Who invested in *good culture*

3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2C Food & Beverage Foodtech

Raised 9 months ago

Funding summary Updated 26 Oct 2026

**$66M** raised across 3 rounds since 2016, from 3 sources

**$3.0M** Round **$8.0M** Round **$55M** Growth

- **Latest round:** Growth, $55M Feb 2026
- **Step-up i:** 6.9×
- **Investors:** 6

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2018 2020 2022 2024 2026

**$3.0M** Round

**$8.0M** Round

**$55M** Growth

- **First round:** Round, $3.0M
- **Biggest round:** $55M
- **Usual gap between rounds:** 6.9 years

## The rounds

- **Feb 2026** Growth **$55M** *1 new* [L Catterton](https://millionrounds.com/fund/l-catterton) Source recorded
- **Feb 2019** Round **$8.0M** *3 new* [Almanac Insights](https://millionrounds.com/fund/almanac) [General Mills](https://millionrounds.com/fund/general-mills) Cavu Venture Partners/ 301 Reported by FinSMEs SEC filing: $8.0M sold, first sale Feb 2019
- **Sept 2016** Round **$3.0M** *2 new* [CAVU Venture Partners](https://millionrounds.com/fund/cavu-venture-partners) [301](https://millionrounds.com/fund/301) Reported by FinSMEs

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2016 **Round** 2019 **Growth** 2026 [L Catterton](https://millionrounds.com/fund/l-catterton) [CAVU Venture Partners](https://millionrounds.com/fund/cavu-venture-partners) [301](https://millionrounds.com/fund/301) [Almanac Insights](https://millionrounds.com/fund/almanac) [General Mills](https://millionrounds.com/fund/general-mills) Cavu Venture Partners/ 301

## Everyone who backed them

[L Catterton](https://millionrounds.com/fund/l-catterton) Private equity **1** round

[CAVU Venture Partners](https://millionrounds.com/fund/cavu-venture-partners) VC firm **1** round

[301](https://millionrounds.com/fund/301) Corporate VC **1** round

[Almanac Insights](https://millionrounds.com/fund/almanac) Investment firm **1** round

[General Mills](https://millionrounds.com/fund/general-mills) Corporate VC **1** round

Cavu Venture Partners/ 301 no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=good-culture).

## Also claim to have backed them

These 3 firms list good culture as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Arborview Capital](https://millionrounds.com/fund/arborview-capital) VC firm Per its own site

[SEMCAP](https://millionrounds.com/fund/semcap) Growth equity Per its own site

[Stroud Companies](https://millionrounds.com/fund/stroud-companies) VC firm Per its own site

## Quick answers about good culture

### Who invested in good culture?

good culture's investors include L Catterton, CAVU Venture Partners, 301, Almanac Insights and General Mills, and 1 more on record.

### How much has good culture raised?

good culture has raised $66M across 3 rounds since 2016.

### When did good culture last raise?

good culture's most recent round was a Growth of $55M in Feb 2026.

### What was good culture's biggest round?

Its most recent round, $55M in Feb 2026, is also its largest on record.

### Who backed good culture first?

good culture's first round on record, in Sept 2016, was backed by CAVU Venture Partners and 301.

### What stage is good culture at?

good culture's latest named round is a Growth, in Feb 2026.

### Where is good culture based?

good culture is based in the United States.

## Companies like good culture

In the same sector, and raised in the last eighteen months.

[**Wilde** $40M · Oct 2026](https://millionrounds.com/company/wilde)[**Dan-O's Seasoning** $25M · Oct 2026](https://millionrounds.com/company/dan-o-s-seasoning)[**VIVA Finance** $370M · Oct 2026](https://millionrounds.com/company/viva-finance)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Town** $241M · Oct 2026](https://millionrounds.com/company/town)[**Persona** $210M · Oct 2026](https://millionrounds.com/company/persona)

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