# Going funding: rounds and investors

> Going has raised $8.6M across 3 rounds since 2007. Investors include General Catalyst and Highland Capital Partners. Every round with its source.

Source: https://millionrounds.com/company/going (Millionrounds; every figure on the page links to its filing or article)

United States · [Series B startup](https://millionrounds.com/companies)

# Who invested in *Going*

3 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

IT Services

Raised 8 months ago

Follow Going and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fcompany%2Fgoing)

Funding summary Updated 15 Nov 2026

**$8.6M** raised across 3 rounds since 2007, from 14 sources

**$3.5M** Series A **$5.0M** Series B **$75K** Round

- **Latest round:** Round, $75K Mar 2026
- **Biggest round:** $5.0M Series B · Jul 2007
- **Investors:** 2

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2007 2010 2013 2016 2019 2022 2025

**$3.5M** Series A

**$5.0M** Series B

**$75K** Round

- **First round:** Series A, $3.5M
- **Biggest round:** $5.0M
- **Usual gap between rounds:** 18.8 years

## The rounds

- **Mar 2026** Round **$75K** No investor was named in the report. Filed with the SEC (Form D); no report of this raise yet and 11 others SEC filing: $75K sold, first sale Mar 2026
- **Jul 2007** Series B **$5.0M** *2 returning* [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Highland Capital Partners](https://millionrounds.com/fund/highland-capital-partners) From a historical funding record
- **Jan 2007** Series A **$3.5M** *2 new* [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Highland Capital Partners](https://millionrounds.com/fund/highland-capital-partners) From a historical funding record

## Funding filed with regulators

Going filed 2 raises, $125K in all. Filings say how much was sold and to how many investors; they never name the investors.

- Mar 2026 **$75K** 1 investor of $250K offered SEC Form D
- Feb 2026 **$50K** 1 investor SEC Form D

## Founders and team

From Going's own website: 5 on the team.

- **David Krauter** CEO
- **Alex Witherspoon** VP of Engineering
- **Derek Cann** VP of Marketing
- **Eliza Buckman** VP of Product
- **Megan Bianco** VP of Operations

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series A** 2007 **Series B** 2007 **Round** 2026 [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Highland Capital Partners](https://millionrounds.com/fund/highland-capital-partners)

## The exit

Exit Buyer Price When

Acquired [AOL](https://millionrounds.com/fund/aol) $10M Jun 2009

From historical deal records. Wrong? [Tell us](https://millionrounds.com/corrections?slug=going).

## Everyone who backed them

[General Catalyst](https://millionrounds.com/fund/general-catalyst) VC firm **2** rounds

[Highland Capital Partners](https://millionrounds.com/fund/highland-capital-partners) VC firm **2** rounds

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=going).

## Quick answers about Going

### Who invested in Going?

Going's investors include General Catalyst and Highland Capital Partners.

### How much has Going raised?

Going has raised $8.6M across 3 rounds since 2007.

### When did Going last raise?

Going's most recent round, $75K, was in Mar 2026.

### What was Going's biggest round?

Going's largest round on record is $5.0M (Series B), in Jul 2007.

### Who backed Going first?

Going's first round on record, in Jan 2007, was backed by General Catalyst and Highland Capital Partners.

### What stage is Going at?

Going's latest named round is a Series B, in Jul 2007.

### Where is Going based?

Going is based in the United States.

## Companies like Going

In the same sector, and raised in the last eighteen months.

[**Atom Computing** $200M · Nov 2026](https://millionrounds.com/company/atom-computing)[**Hatz AI** $24M · Nov 2026](https://millionrounds.com/company/hatz-ai)[**American AI Logistics** $760K · Nov 2026](https://millionrounds.com/company/american-ai-logistics)[**Litewave.AI** $3.1M · Nov 2026](https://millionrounds.com/company/litewave-ai)[**Tapready** $200K · Nov 2026](https://millionrounds.com/company/tapready)[**Primordial Labs** $18M · Nov 2026](https://millionrounds.com/company/primordial-labs)

## Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.

Open the investor searchOr these rounds in the app