# Funnel funding: rounds and investors > Funnel has raised $90M across 2 rounds since 2017. Investors include Balderton Capital, HSBC and Eight Roads Ventures. Every round with its source. Source: https://millionrounds.com/company/funnel (Millionrounds; every figure on the page links to its filing or article) Sweden · [Funded startup](https://millionrounds.com/companies) # Who invested in *Funnel* 2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Advertising & Adtech Martech Raised 10 months ago Funding summary Updated 26 Oct 2026 **$90M** raised across 2 rounds since 2017, from 2 sources **$10M** Series A **$80M** Debt - **Latest round:** Debt, $80M Jan 2026 - **Step-up i:** 8× - **Investors:** 6 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2019 2021 2023 2025 **$10M** Series A **$80M** Debt - **First round:** Series A, $10M - **Biggest round:** $80M - **Between rounds:** 8.3 years ## The rounds - **Jan 2026** Debt **$80M** *4 new* [Balderton Capital](https://millionrounds.com/fund/balderton-capital) [HSBC](https://millionrounds.com/fund/hsbc) [Eight Roads Ventures](https://millionrounds.com/fund/eight-roads) [Hercules Capital](https://millionrounds.com/fund/hercules-capital) Source recorded - **Sept 2017** Series A **$10M** *2 new* [Zobito](https://millionrounds.com/fund/zobito-ab) Balderton Capital/ Industrifonden Reported by FinSMEs ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2017 **Debt** 2026 [Balderton Capital](https://millionrounds.com/fund/balderton-capital) [HSBC](https://millionrounds.com/fund/hsbc) [Eight Roads Ventures](https://millionrounds.com/fund/eight-roads) [Hercules Capital](https://millionrounds.com/fund/hercules-capital) [Zobito](https://millionrounds.com/fund/zobito-ab) Balderton Capital/ Industrifonden ## Everyone who backed them [Balderton Capital](https://millionrounds.com/fund/balderton-capital) VC firm **1** round [HSBC](https://millionrounds.com/fund/hsbc) Growth equity **1** round [Eight Roads Ventures](https://millionrounds.com/fund/eight-roads) VC firm **1** round [Hercules Capital](https://millionrounds.com/fund/hercules-capital) Venture debt **1** round [Zobito](https://millionrounds.com/fund/zobito-ab) VC firm **1** round Balderton Capital/ Industrifonden no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=funnel). ## Also claim to have backed them These 2 firms list Funnel as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [Industrifonden](https://millionrounds.com/fund/industrifonden) VC firm Per its own site [Lightfield Equity](https://millionrounds.com/fund/lightfield-equity) Family office Per its own site ## Quick answers about Funnel ### Who invested in Funnel? Funnel's investors include Balderton Capital, HSBC, Eight Roads Ventures, Hercules Capital and Zobito, and 1 more on record. ### How much has Funnel raised? Funnel has raised $90M across 2 rounds since 2017. ### When did Funnel last raise? Funnel's most recent round was a Debt of $80M in Jan 2026. ### What was Funnel's biggest round? Its most recent round, $80M in Jan 2026, is also its largest on record. ### Who backed Funnel first? Funnel's first round on record, in Sept 2017, was backed by Zobito and Balderton Capital/ Industrifonden. ### What stage is Funnel at? Funnel's latest named round is a Debt, in Jan 2026. ### Where is Funnel based? Funnel is based in Sweden. ## Companies like Funnel In the same sector, and raised in the last eighteen months. [**Amanda AI** $1.0M · Aug 2026](https://millionrounds.com/company/amanda-ai)[**DanAds** $25M · Jul 2025](https://millionrounds.com/company/danads)[**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Cuttable** $29M · Oct 2026](https://millionrounds.com/company/cuttable)[**Cashbanx** $4.1M · Oct 2026](https://millionrounds.com/company/cashbanx)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app