# FullStory funding: rounds and investors

> FullStory has raised $84M across 5 rounds since 2014. Investors include Google Ventures, Kleiner Perkins and Salesforce Ventures. Every round with its source.

Source: https://millionrounds.com/company/fullstory (Millionrounds; every figure on the page links to its filing or article)

United States · [Series D startup](https://millionrounds.com/companies)

# Who invested in *FullStory*

5 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Valuation: $1.8B, Mar 2026

Funding summary Updated 26 Oct 2026

**$84M** raised across 5 rounds since 2014, from 5 sources

**$1.2M** Seed **$11M** Series A **$15M** Series B **$32M** Series C **$25M** Series D

- **Latest round:** Series D, $25M Aug 2022
- **Biggest round:** $32M Series C · Apr 2019
- **Investors:** 8 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014 2016 2018 2020 2022

**$1.2M** Seed

**$11M** Series A

**$15M** Series B

**$32M** Series C

**$25M** Series D

- **First round:** Seed, $1.2M
- **Biggest round:** $32M
- **Usual gap between rounds:** 2 years

## The rounds

- **Aug 2022** Series D **$25M** *3 returning* [Google Ventures](https://millionrounds.com/fund/gv) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) Source recorded SEC filing: $25M sold, first sale Jul 2022
- **Apr 2019** Series C **$32M** *3 new* *2 returning* [Stripes](https://millionrounds.com/fund/stripes) Lead [Google Ventures](https://millionrounds.com/fund/gv) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) [Dell Technologies Capital](https://millionrounds.com/fund/dell-technologies-capital) Reported by FinSMEs SEC filing: $32M sold, first sale Apr 2019
- **May 2017** Series B **$15M** *2 new* *1 returning* [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) [Tom Noonan](https://millionrounds.com/fund/tom-noonan) Google Ventures/ Salesforce Reported by Bizjournals SEC filing: $15M sold, first sale May 2017
- **Jun 2015** Series A **$11M** *1 new* *1 returning* [Google Ventures](https://millionrounds.com/fund/gv) [Kleiner Perkins Caufield & Byers](https://millionrounds.com/fund/kleiner-perkins-caufield-and-byers) From a historical funding record SEC filing: $11M sold, first sale May 2015
- **Jul 2014** Seed **$1.2M** *2 new* [Google Ventures](https://millionrounds.com/fund/gv) [Tom Noonan](https://millionrounds.com/fund/tom-noonan) From a historical funding record

## Founders and team

From FullStory's own website and the SEC filings it signed: 2 founders, 4 on the team.

**Scott Voigt** CEO and Co-founder *Named on its 2022 Form D*

**Joel Webber** Co-founder

- **Jason Wolf** President
- **Chad Gold** Chief Financial Officer
- **Claire Fang** Chief Product and Technology Officer
- **David Woolston** General Counsel

On the board, as filed i *Alex Estevez* *Bruce Chizen* *Karim Faris* *Ron Shah* *Ryan Barretto* *Ted Schlein*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Series A** 2015 **Series B** 2017 **Series C** 2019 **Series D** 2022 [Google Ventures](https://millionrounds.com/fund/gv) [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Tom Noonan](https://millionrounds.com/fund/tom-noonan) [Stripes](https://millionrounds.com/fund/stripes) L [Kleiner Perkins Caufield & Byers](https://millionrounds.com/fund/kleiner-perkins-caufield-and-byers) [Dell Technologies Capital](https://millionrounds.com/fund/dell-technologies-capital) Google Ventures/ Salesforce

## Everyone who backed them

[Google Ventures](https://millionrounds.com/fund/gv) Corporate VC **4** rounds

[Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) VC firm **3** rounds

[Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **2** rounds

[Tom Noonan](https://millionrounds.com/fund/tom-noonan) Angel **2** rounds

[Stripes](https://millionrounds.com/fund/stripes) Private equity **1** round, led 1

[Kleiner Perkins Caufield & Byers](https://millionrounds.com/fund/kleiner-perkins-caufield-and-byers) VC firm **1** round

[Dell Technologies Capital](https://millionrounds.com/fund/dell-technologies-capital) Corporate VC **1** round

Google Ventures/ Salesforce no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=fullstory).

## Also claim to have backed them

This firm lists FullStory as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Glynn Capital Management](https://millionrounds.com/fund/glynn-capital) VC firm Per its own site

## Quick answers about FullStory

### Who invested in FullStory?

FullStory's investors include Google Ventures, Kleiner Perkins, Salesforce Ventures, Tom Noonan and Stripes, and 3 more on record.

### How much has FullStory raised?

FullStory has raised $84M across 5 rounds since 2014.

### When did FullStory last raise?

FullStory's most recent round was a Series D of $25M in Aug 2022.

### What was FullStory's biggest round?

FullStory's largest round on record is $32M (Series C), in Apr 2019, led by Stripes.

### Who backed FullStory first?

FullStory's first round on record, in Jul 2014, was backed by Google Ventures and Tom Noonan.

### What stage is FullStory at?

FullStory's latest named round is a Series D, in Aug 2022.

### Where is FullStory based?

FullStory is based in the United States.

### Who led FullStory's rounds?

Stripes led the Series C in 2019.

## Companies like FullStory

In the same sector, and raised in the last eighteen months.

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