# Friendbuy funding: rounds and investors

> Friendbuy has raised $2.0M across 2 rounds since 2010. Investors include General Catalyst, Greycroft and Y Combinator. Every round with its source.

Source: https://millionrounds.com/company/friendbuy (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Friendbuy*

2 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Martech

Funding summary Updated 26 Oct 2026

**$2.0M** raised across 2 rounds since 2010, from 2 sources

**$1.5M** Seed **$500K** Debt

- **Latest round:** Debt, $500K Feb 2018
- **Biggest round:** $1.5M Seed · Nov 2010
- **Investors:** 7

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018

**$1.5M** Seed

**$500K** Debt

- **First round:** Seed, $1.5M
- **Biggest round:** $1.5M
- **Between rounds:** 7.3 years

## The rounds

- **Feb 2018** Debt **$500K** *3 new* *2 returning* [Y Combinator](https://millionrounds.com/fund/y-combinator) [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Greycroft](https://millionrounds.com/fund/greycroft) [Headline](https://millionrounds.com/fund/headline) [Lighter Capital](https://millionrounds.com/fund/lighter-capital) Source recorded
- **Nov 2010** Seed **$1.5M** *4 new* [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Greycroft](https://millionrounds.com/fund/greycroft) [e.ventures](https://millionrounds.com/fund/e-ventures) [Advance Publications](https://millionrounds.com/fund/advance-publications) From a historical funding record

## Founders and team

From Friendbuy's own website: 4 on the team.

- **Ben Bolognini** VP of Ecommerce
- **Carolyn Grana** VP of Digital & E-Commerce Marketing
- **Apneet Kaur** Director of Brand Marketing
- **Darren Thompson** Lifecycle Marketing Manager

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2010 **Debt** 2018 [General Catalyst](https://millionrounds.com/fund/general-catalyst) [Greycroft](https://millionrounds.com/fund/greycroft) [Y Combinator](https://millionrounds.com/fund/y-combinator) [Headline](https://millionrounds.com/fund/headline) [e.ventures](https://millionrounds.com/fund/e-ventures) [Lighter Capital](https://millionrounds.com/fund/lighter-capital) [Advance Publications](https://millionrounds.com/fund/advance-publications)

## Everyone who backed them

[General Catalyst](https://millionrounds.com/fund/general-catalyst) VC firm **2** rounds

[Greycroft](https://millionrounds.com/fund/greycroft) VC firm **2** rounds

[Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **1** round

[Headline](https://millionrounds.com/fund/headline) VC firm **1** round

[e.ventures](https://millionrounds.com/fund/e-ventures) VC firm **1** round

[Lighter Capital](https://millionrounds.com/fund/lighter-capital) VC firm **1** round

[Advance Publications](https://millionrounds.com/fund/advance-publications) Growth equity **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=friendbuy).

## Quick answers about Friendbuy

### Who invested in Friendbuy?

Friendbuy's investors include General Catalyst, Greycroft, Y Combinator, Headline and e.ventures, and 2 more on record.

### How much has Friendbuy raised?

Friendbuy has raised $2.0M across 2 rounds since 2010.

### When did Friendbuy last raise?

Friendbuy's most recent round was a Debt of $500K in Feb 2018.

### What was Friendbuy's biggest round?

Friendbuy's largest round on record is $1.5M (Seed), in Nov 2010.

### Who backed Friendbuy first?

Friendbuy's first round on record, in Nov 2010, was backed by General Catalyst, Greycroft and e.ventures and 1 others.

### What stage is Friendbuy at?

Friendbuy's latest named round is a Debt, in Feb 2018.

### Where is Friendbuy based?

Friendbuy is based in the United States.

## Companies like Friendbuy

In the same sector, and raised in the last eighteen months.

[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**OuterSignal** $22M · Sept 2026](https://millionrounds.com/company/outersignal)[**Pipedrive** $90M · Sept 2026](https://millionrounds.com/company/pipedrive)[**Clay** $263M · Sept 2026](https://millionrounds.com/company/clay)[**Blee** $21M · Sept 2026](https://millionrounds.com/company/blee)

## Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.

Open the investor searchOr these rounds in the app
