# Fresh Direct funding: rounds and investors > Fresh Direct has raised $280M across 4 rounds since 2003. Investors include JP Morgan, CIBC Capital Partners and Mercantile Capital Partners. Source: https://millionrounds.com/company/freshdirect (Millionrounds; every figure on the page links to its filing or article) United States · [Funded startup](https://millionrounds.com/companies) # Who invested in *Fresh Direct* 4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Internet Funding summary Updated 26 Oct 2026 **$280M** raised across 4 rounds since 2003, from 4 sources **$31M** Series A **$50M** Venture **$10.0M** Venture **$189M** Round - **Latest round:** Round, $189M Sept 2016 - **Step-up i:** 18.9× - **Investors:** 4 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2003 2005 2007 2009 2011 2013 2015 **$31M** Series A **$50M** Venture **$10.0M** Venture **$189M** Round - **First round:** Series A, $31M - **Biggest round:** $189M - **Usual gap between rounds:** 3 years ## The rounds - **Sept 2016** Round **$189M** *2 new* [JP Morgan](https://millionrounds.com/fund/jpmorgan) [W Capital](https://millionrounds.com/fund/w-capital) Reported by FinSMEs - **Apr 2014** Venture **$10.0M** No investor was named in the report. From a historical funding record SEC filing: $10.0M sold, first sale Mar 2014 - **Mar 2011** Venture **$50M** No investor was named in the report. Reported by sec.gov SEC filing: $50M sold, first sale Mar 2011 - **Oct 2003** Series A **$31M** *2 new* [CIBC Capital Partners](https://millionrounds.com/fund/cibc-capital-partners) [Mercantile Capital Partners](https://millionrounds.com/fund/mercantile-capital-partners) Reported by privco.com ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2003 **Venture** 2011 **Venture** 2014 **Round** 2016 [JP Morgan](https://millionrounds.com/fund/jpmorgan) [CIBC Capital Partners](https://millionrounds.com/fund/cibc-capital-partners) [Mercantile Capital Partners](https://millionrounds.com/fund/mercantile-capital-partners) [W Capital](https://millionrounds.com/fund/w-capital) ## Everyone who backed them [JP Morgan](https://millionrounds.com/fund/jpmorgan) Investment bank **1** round [CIBC Capital Partners](https://millionrounds.com/fund/cibc-capital-partners) VC firm **1** round [Mercantile Capital Partners](https://millionrounds.com/fund/mercantile-capital-partners) VC firm **1** round [W Capital](https://millionrounds.com/fund/w-capital) Private equity **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=freshdirect). ## Also claim to have backed them This firm lists Fresh Direct as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [W Capital Partners](https://millionrounds.com/fund/w-capital-partners) Private equity Per its own site ## Quick answers about Fresh Direct ### Who invested in Fresh Direct? Fresh Direct's investors include JP Morgan, CIBC Capital Partners, Mercantile Capital Partners and W Capital. ### How much has Fresh Direct raised? Fresh Direct has raised $280M across 4 rounds since 2003. ### When did Fresh Direct last raise? Fresh Direct's most recent round was an Undisclosed round of $189M in Sept 2016. ### What was Fresh Direct's biggest round? Its most recent round, $189M in Sept 2016, is also its largest on record. ### Who backed Fresh Direct first? Fresh Direct's first round on record, in Oct 2003, was backed by CIBC Capital Partners and Mercantile Capital Partners. ### What stage is Fresh Direct at? Fresh Direct's latest named round is an Undisclosed round, in Sept 2016. ### Where is Fresh Direct based? Fresh Direct is based in the United States. ## Companies like Fresh Direct In the same sector, and raised in the last eighteen months. [**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)[**Overtime** $33M · Oct 2026](https://millionrounds.com/company/overtime)[**1World Online** $25M · Sept 2026](https://millionrounds.com/company/1world-online)[**Luminary** $194M · Sept 2026](https://millionrounds.com/company/luminary) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app