# Formulate funding: rounds and investors

> Formulate has raised $4.1M across 1 round since 2020. Investors include EISMEA, Industrifonden and J12 Ventures. Every round with its source.

Source: https://millionrounds.com/company/formulate (Millionrounds; every figure on the page links to its filing or article)

[Seed startup](https://millionrounds.com/companies)

# Who invested in *Formulate*

One round we have observed, with the 3 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Funding summary Updated 26 Oct 2026

**$4.1M** raised across 1 round since 2020, from 1 source

- **Latest round:** Seed, $4.1M Jan 2020
- **Investors:** 3

See who backed them

## The rounds

- **Jan 2020** Seed **$4.1M** [EISMEA](https://millionrounds.com/fund/eismea) [Industrifonden](https://millionrounds.com/fund/industrifonden) [J12 Ventures](https://millionrounds.com/fund/j12) Source recorded

## Everyone who backed them

[EISMEA](https://millionrounds.com/fund/eismea) Investment firm **1** round

[Industrifonden](https://millionrounds.com/fund/industrifonden) VC firm **1** round

[J12 Ventures](https://millionrounds.com/fund/j12) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=formulate).

## Also claim to have backed them

These 2 firms list Formulate as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Digital Disrupt](https://millionrounds.com/fund/digital-disrupt) Angel network Per its own site

[Rootspring Ventures](https://millionrounds.com/fund/rootspring-ventures) VC firm Per its own site

## Quick answers about Formulate

### Who invested in Formulate?

Formulate's investors include EISMEA, Industrifonden and J12 Ventures.

### How much has Formulate raised?

Formulate has raised $4.1M across 1 round since 2020.

### When did Formulate last raise?

Formulate's most recent round was a Seed of $4.1M in Jan 2020.

### What was Formulate's biggest round?

Its most recent round, $4.1M in Jan 2020, is also its largest on record.

### Who backed Formulate first?

Formulate's first round on record, in Jan 2020, was backed by EISMEA, Industrifonden and J12 Ventures.

### What stage is Formulate at?

Formulate's latest named round is a Seed, in Jan 2020.

## Companies like Formulate

In the same sector, and raised in the last eighteen months.

[**OriginalVoices** $1.3M · Sept 2026](https://millionrounds.com/company/originalvoices)[**STORIFY.ME** $2.0M · Aug 2026](https://millionrounds.com/company/storify-me)[**Probably** $9.0M · Jun 2026](https://millionrounds.com/company/probably)[**BOTINKIT** Mar 2026](https://millionrounds.com/company/botinkit)[**Roopya** $440K · Feb 2026](https://millionrounds.com/company/roopya)[**CulturePulse** Jan 2026](https://millionrounds.com/company/culturepulse)

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