# Fluent Commerce funding: rounds and investors > Fluent Commerce has raised $55M across 2 rounds since 2019. Investors include Bain Capital, January Capital and Five V Capital. Every round with its source. Source: https://millionrounds.com/company/fluent-commerce (Millionrounds; every figure on the page links to its filing or article) Australia · [Growth startup](https://millionrounds.com/companies) # Who invested in *Fluent Commerce* 2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. AI Retail Software Raised 9 months ago Follow Fluent Commerce and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fcompany%2Ffluent-commerce) Funding summary Updated 5 Nov 2026 **$55M** raised across 2 rounds since 2019, from 3 sources **$22M** Series B **$33M** Growth - **Latest round:** Growth, $33M Feb 2026 - **Led by:** Bain Capital - **Step-up i:** 1.5× - **Investors:** 4 (1 led) See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2020 2021 2022 2023 2024 2025 2026 **$22M** Series B **$33M** Growth - **First round:** Series B, $22M - **Biggest round:** $33M - **Between rounds:** 6.6 years ## The rounds - **Feb 2026** Growth **$33M** *3 new* [Bain Capital](https://millionrounds.com/fund/bain-capital) Lead [January Capital](https://millionrounds.com/fund/january-capital) [Five V Capital](https://millionrounds.com/fund/five-v-capital) Reported by Ventureburn and 1 other - **Aug 2019** Series B **$22M** *1 new* [Arrowroot Capital Management](https://millionrounds.com/fund/arrowroot-capital-management) Reported by Which-50 ## Founders and team From Fluent Commerce's own website: 10 on the team. - **Graham Jackson** CEO - **Darius Coveney** COO/CFO - **Jamie Cairns** Chief Growth Officer - **Nicola Kinsella** Chief Strategy Officer - **Rob Crowley** Chief Technology Officer - **Alan Jackson** VP Solution Engineering & Presales - **Alex Pusenjak** VP People & Culture - **Ingrid Bernard** Global VP Customer Success - **Keith Chong** VP Finance - **Rob Shaw** General Manager EMEA ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series B** 2019 **Growth** 2026 [Bain Capital](https://millionrounds.com/fund/bain-capital) L [January Capital](https://millionrounds.com/fund/january-capital) [Five V Capital](https://millionrounds.com/fund/five-v-capital) [Arrowroot Capital Management](https://millionrounds.com/fund/arrowroot-capital-management) ## Everyone who backed them [Bain Capital](https://millionrounds.com/fund/bain-capital) Private equity **1** round, led 1 [January Capital](https://millionrounds.com/fund/january-capital) VC firm **1** round [Five V Capital](https://millionrounds.com/fund/five-v-capital) Private equity **1** round [Arrowroot Capital Management](https://millionrounds.com/fund/arrowroot-capital-management) Growth equity **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=fluent-commerce). ## Also claim to have backed them This firm lists Fluent Commerce as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [Partners for Growth](https://millionrounds.com/fund/partners-for-growth) VC firm Per its own site ## Quick answers about Fluent Commerce ### Who invested in Fluent Commerce? Fluent Commerce's investors include Bain Capital, January Capital, Five V Capital and Arrowroot Capital Management. Bain Capital led its latest round. ### How much has Fluent Commerce raised? Fluent Commerce has raised $55M across 2 rounds since 2019. ### When did Fluent Commerce last raise? Fluent Commerce's most recent round was a Growth of $33M in Feb 2026, led by Bain Capital. ### What was Fluent Commerce's biggest round? Its most recent round, $33M in Feb 2026, is also its largest on record. ### Who backed Fluent Commerce first? Fluent Commerce's first round on record, in Aug 2019, was backed by Arrowroot Capital Management. ### What stage is Fluent Commerce at? Fluent Commerce's latest named round is a Growth, in Feb 2026. ### Where is Fluent Commerce based? Fluent Commerce is based in Australia. ### Who led Fluent Commerce's rounds? Bain Capital led the Growth in 2026. ## Companies like Fluent Commerce In the same sector, and raised in the last eighteen months. [**Athena** $115M · Nov 2026](https://millionrounds.com/company/athena)[**Metacognition** $5.0M · Oct 2026](https://millionrounds.com/company/metacognition)[**HEX** $101M · Oct 2026](https://millionrounds.com/company/hex)[**Cuttable** $29M · Oct 2026](https://millionrounds.com/company/cuttable)[**OpenDebt** $2.0M · Sept 2026](https://millionrounds.com/company/opendebt)[**Amber** $148M · Sept 2026](https://millionrounds.com/company/amber) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app