# FitXR funding: rounds and investors

> FitXR has raised $179M across 4 rounds since 2018. Investors include Maveron, Boost VC and TenOneTen Ventures. Every round with its source.

Source: https://millionrounds.com/company/fitxr (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Funded startup](https://millionrounds.com/companies)

# Who invested in *FitXR*

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Fitness Gaming

Funding summary Updated 26 Oct 2026

**$179M** raised across 4 rounds since 2018, from 4 sources

**$1.3M** Seed **$5.0M** Debt **$220K** Round **$172M** Round

- **Latest round:** Round, $172M Feb 2024
- **Step-up i:** 782.3×
- **Investors:** 4

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019 2020 2021 2022 2023 2024

**$1.3M** Seed

**$5.0M** Debt

**$220K** Round

**$172M** Round

- **First round:** Seed, $1.3M
- **Biggest round:** $172M
- **Usual gap between rounds:** 20 months

## The rounds

- **Feb 2024** Round **$172M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Nov 2023** Round **$220K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Apr 2022** Debt **$5.0M** *1 new* *3 returning* [Innovate UK](https://millionrounds.com/fund/innovate-uk) [Maveron](https://millionrounds.com/fund/maveron) [Boost VC](https://millionrounds.com/fund/boost-vc) [TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) Source recorded
- **Nov 2018** Seed **$1.3M** *3 new* [Maveron](https://millionrounds.com/fund/maveron) [Boost VC](https://millionrounds.com/fund/boost-vc) [TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) Reported by VentureBeat

## Funding filed with regulators

FitXR filed 11 raises, $184M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jul 2024 **$42M** UK share allotment
- Jul 2024 **$13M** UK share allotment
- Jun 2024 **$12M** UK share allotment
- May 2024 **$2.3M** UK share allotment
- Apr 2024 **$95M** UK share allotment
- Feb 2024 **$4.3M** UK share allotment
- Feb 2024 **$1.1M** UK share allotment
- Feb 2024 **$1.9M** UK share allotment
- Nov 2023 **$220K** UK share allotment
- May 2022 **$3.2M** UK share allotment
- Jan 2022 **$8.0M** UK share allotment

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2018 **Debt** 2022 **Round** 2023 **Round** 2024 [Maveron](https://millionrounds.com/fund/maveron) [Boost VC](https://millionrounds.com/fund/boost-vc) [TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) [Innovate UK](https://millionrounds.com/fund/innovate-uk)

## Everyone who backed them

[Maveron](https://millionrounds.com/fund/maveron) VC firm **2** rounds

[Boost VC](https://millionrounds.com/fund/boost-vc) VC firm **2** rounds

[TenOneTen Ventures](https://millionrounds.com/fund/tenoneten-ventures) VC firm **2** rounds

[Innovate UK](https://millionrounds.com/fund/innovate-uk) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=fitxr).

## Also claim to have backed them

These 2 firms list FitXR as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[CircleRock Capital](https://millionrounds.com/fund/circlerock-capital) VC firm Per its own site

[Hiro Capital](https://millionrounds.com/fund/hiro-capital) VC firm 2020, per its site

## Quick answers about FitXR

### Who invested in FitXR?

FitXR's investors include Maveron, Boost VC, TenOneTen Ventures and Innovate UK.

### How much has FitXR raised?

FitXR has raised $179M across 4 rounds since 2018.

### When did FitXR last raise?

FitXR's most recent round, $172M, was in Feb 2024.

### What was FitXR's biggest round?

Its most recent round, $172M in Feb 2024, is also its largest on record.

### Who backed FitXR first?

FitXR's first round on record, in Nov 2018, was backed by Maveron, Boost VC and TenOneTen Ventures.

### What stage is FitXR at?

FitXR's latest named round is a Debt, in Apr 2022.

### Where is FitXR based?

FitXR is based in the United Kingdom.

## Companies like FitXR

In the same sector, and raised in the last eighteen months.

[**Posh Monkey Studios** $1.6M · Apr 2026](https://millionrounds.com/company/posh-monkey-studios)[**Ruuby** $4.7M · Apr 2026](https://millionrounds.com/company/ruuby)[**Zen8** $1.7M · Feb 2026](https://millionrounds.com/company/zen8)[**BrainPatch** $51M · Jan 2026](https://millionrounds.com/company/brainpatch)[**Midnite** $35M · Jan 2026](https://millionrounds.com/company/midnite)[**MyARC** $2.0M · Jan 2026](https://millionrounds.com/company/myarc)

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