# firmly funding: rounds and investors

> firmly has raised $15M across 1 round since 2026. Investors include Squarepoint Capital, Alumni Ventures and Samsung Next. Every round with its source.

Source: https://millionrounds.com/company/firmly (Millionrounds; every figure on the page links to its filing or article)

United States · [Series A startup](https://millionrounds.com/companies)

# Who invested in *firmly*

One round we have observed, with the 11 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

AI E-commerce Retail

Raised this month

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Funding summary Updated 6 Nov 2026

**$15M** raised across 1 round since 2026, from 1 source

- **Latest round:** Series A, $15M Nov 2026
- **Led by:** Squarepoint Capital
- **Investors:** 11 (1 led)

See who backed them

## The rounds

- **Nov 2026** Series A **$15M** [Squarepoint Capital](https://millionrounds.com/fund/squarepoint-capital) Lead [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Samsung Next](https://millionrounds.com/fund/samsung-next) [MasterCard](https://millionrounds.com/fund/mastercard) [Benhamou Global Ventures](https://millionrounds.com/fund/benhamou-global-ventures) [• Ark Invest](https://millionrounds.com/fund/ark-invest) [Hike Ventures](https://millionrounds.com/fund/hike-ventures) [Granada Funds](https://millionrounds.com/fund/granada-funds) [J.P. Morgan Payments](https://millionrounds.com/fund/j-p-morgan-payments) [The Mercantile Companies](https://millionrounds.com/fund/the-mercantile-companies) [Versus Ventures](https://millionrounds.com/fund/versus-ventures) Reported by Google News search

## Founders and team

From firmly's own website: 3 founders, 4 on the team.

**Damien Balsan** Co-founder & President

**Kumar N Senthil** Co-founder & CEO

**Murali Krishnamurthy** Co-founder & CTO

- **Romeu Gouvea** Chief AI Officer
- **Scott Hendrickson** Chief Revenue Officer
- **Brian DeMelo** VP of Partnerships & GTM
- **Don Kingsborough** Executive Chairman

## Everyone who backed them

[Squarepoint Capital](https://millionrounds.com/fund/squarepoint-capital) VC firm **1** round, led 1

[Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) VC firm **1** round

[Samsung Next](https://millionrounds.com/fund/samsung-next) Corporate VC **1** round

[MasterCard](https://millionrounds.com/fund/mastercard) Corporate VC **1** round

[Benhamou Global Ventures](https://millionrounds.com/fund/benhamou-global-ventures) VC firm **1** round

[• Ark Invest](https://millionrounds.com/fund/ark-invest) Growth equity **1** round

[Hike Ventures](https://millionrounds.com/fund/hike-ventures) VC firm **1** round

[Granada Funds](https://millionrounds.com/fund/granada-funds) Investment firm **1** round

[J.P. Morgan Payments](https://millionrounds.com/fund/j-p-morgan-payments) Investment firm **1** round

[The Mercantile Companies](https://millionrounds.com/fund/the-mercantile-companies) Investment firm **1** round

[Versus Ventures](https://millionrounds.com/fund/versus-ventures) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=firmly).

## Quick answers about firmly

### Who invested in firmly?

firmly's investors include Squarepoint Capital, Alumni Ventures, Samsung Next, MasterCard and Benhamou Global Ventures, and 6 more on record. Squarepoint Capital led its latest round.

### How much has firmly raised?

firmly has raised $15M across 1 round since 2026.

### When did firmly last raise?

firmly's most recent round was a Series A of $15M in Nov 2026, led by Squarepoint Capital.

### What was firmly's biggest round?

Its most recent round, $15M in Nov 2026, is also its largest on record.

### Who backed firmly first?

firmly's first round on record, in Nov 2026, was backed by Squarepoint Capital, Alumni Ventures and Samsung Next and 8 others.

### What stage is firmly at?

firmly's latest named round is a Series A, in Nov 2026.

### Where is firmly based?

firmly is based in the United States.

### Who led firmly's rounds?

Squarepoint Capital led the Series A in 2026.

## Companies like firmly

In the same sector, and raised in the last eighteen months.

[**Thinking Machines Lab** $9.0B · Nov 2026](https://millionrounds.com/company/thinking-machines-lab)[**Ocient** $200M · Nov 2026](https://millionrounds.com/company/ocient)[**Cowboy** $21M · Nov 2026](https://millionrounds.com/company/cowboy)[**Siggy** $6.0M · Nov 2026](https://millionrounds.com/company/siggy)[**Finpilot** $14M · Nov 2026](https://millionrounds.com/company/finpilot)[**Kalepa** $89M · Nov 2026](https://millionrounds.com/company/kalepa)

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