# Firefly funding: rounds and investors

> Firefly has raised $81M across 5 rounds since 2018. Investors include Google Ventures, 500 Global and Endeavor Catalyst. Every round with its source.

Source: https://millionrounds.com/company/firefly (Millionrounds; every figure on the page links to its filing or article)

United States · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Firefly*

5 rounds we have observed, with the 13 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech DevOps Edtech Martech

Funding summary Updated 26 Oct 2026

**$81M** raised across 5 rounds since 2018, from 5 sources

**$22M** Seed **$6.6M** Series B **$30M** Series A **$23M** Series A

- **Latest round:** Series A, $23M May 2024
- **Biggest round:** $30M Series A · May 2019
- **Investors:** 13 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019 2020 2021 2022 2023 2024

**$22M** Seed

**$6.6M** Series B

**?** Venture

**$23M** Series A

- **First round:** Seed, $22M
- **Biggest round:** $30M
- **Usual gap between rounds:** 2.1 years

## The rounds

- **May 2024** Series A **$23M** *2 new* [SoftBank](https://millionrounds.com/fund/softbank-2) [Vertex Ventures](https://millionrounds.com/fund/vertex-ventures) Source recorded SEC filing: $40M sold, first sale Dec 2023
- **Jul 2021** Venture **Amount undisclosed** *4 new* [500 Global](https://millionrounds.com/fund/500-startups) [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) [Pear VC](https://millionrounds.com/fund/pear-vc) [MaC Venture Capital](https://millionrounds.com/fund/mac-venture-capital) Source recorded
- **May 2019** Series A **$30M** *2 new* [Google Ventures](https://millionrounds.com/fund/gv) Lead [NFX](https://millionrounds.com/fund/nfx) Reported by VentureBeat SEC filing: $4.1M sold, first sale Apr 2019
- **Jan 2019** Series B **$6.6M** *2 new* [Beringea](https://millionrounds.com/fund/beringea) Downing Ventures/ BGF Reported by FinSMEs SEC filing: $4.1M sold, first sale Apr 2019
- **Dec 2018** Seed **$22M** *3 new* [SoftBank BB Corp](https://millionrounds.com/fund/softbank) [Decent Capital](https://millionrounds.com/fund/decent-capital) NFX/ Pelion Reported by TechCrunch

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2018 **Series B** 2019 **Series A** 2019 **Venture** 2021 **Series A** 2024 [Google Ventures](https://millionrounds.com/fund/gv) L [500 Global](https://millionrounds.com/fund/500-startups) [Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) [SoftBank](https://millionrounds.com/fund/softbank-2) [Vertex Ventures](https://millionrounds.com/fund/vertex-ventures) [Pear VC](https://millionrounds.com/fund/pear-vc) [NFX](https://millionrounds.com/fund/nfx) [SoftBank BB Corp](https://millionrounds.com/fund/softbank) [MaC Venture Capital](https://millionrounds.com/fund/mac-venture-capital) [Beringea](https://millionrounds.com/fund/beringea)

## The exit

Exit Buyer Price When

Acquired [Microsoft](https://millionrounds.com/fund/microsoft) $40M Apr 1998

From historical deal records. Wrong? [Tell us](https://millionrounds.com/corrections?slug=firefly).

## Everyone who backed them

[Google Ventures](https://millionrounds.com/fund/gv) Corporate VC **1** round, led 1

[500 Global](https://millionrounds.com/fund/500-startups) Angel **1** round

[Endeavor Catalyst](https://millionrounds.com/fund/endeavor-catalyst) Corporate VC **1** round

[SoftBank](https://millionrounds.com/fund/softbank-2) Investment firm **1** round

[Vertex Ventures](https://millionrounds.com/fund/vertex-ventures) VC firm **1** round

[Pear VC](https://millionrounds.com/fund/pear-vc) VC firm **1** round

[NFX](https://millionrounds.com/fund/nfx) VC firm **1** round

[SoftBank BB Corp](https://millionrounds.com/fund/softbank) Company **1** round

[MaC Venture Capital](https://millionrounds.com/fund/mac-venture-capital) VC firm **1** round

[Beringea](https://millionrounds.com/fund/beringea) Private equity **1** round

[Decent Capital](https://millionrounds.com/fund/decent-capital) VC firm **1** round

Downing Ventures/ BGF no record of our own yet **1** round

NFX/ Pelion no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=firefly).

## Quick answers about Firefly

### Who invested in Firefly?

Firefly's investors include Google Ventures, 500 Global, Endeavor Catalyst, SoftBank and Vertex Ventures, and 8 more on record.

### How much has Firefly raised?

Firefly has raised $81M across 5 rounds since 2018. One round did not disclose an amount, so the total is a floor.

### When did Firefly last raise?

Firefly's most recent round was a Series A of $23M in May 2024.

### What was Firefly's biggest round?

Firefly's largest round on record is $30M (Series A), in May 2019, led by Google Ventures.

### Who backed Firefly first?

Firefly's first round on record, in Dec 2018, was backed by SoftBank BB Corp, Decent Capital and NFX/ Pelion.

### What stage is Firefly at?

Firefly's latest named round is a Series A, in May 2024.

### Where is Firefly based?

Firefly is based in the United States.

### Who led Firefly's rounds?

Google Ventures led the Series A in 2019.

## Companies like Firefly

In the same sector, and raised in the last eighteen months.

[**Kevel** $75M · Oct 2026](https://millionrounds.com/company/kevel)[**Blacksmith** $131M · Oct 2026](https://millionrounds.com/company/blacksmith)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Different** $48M · Oct 2026](https://millionrounds.com/company/different)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient)[**Stride** $16M · Oct 2026](https://millionrounds.com/company/stride)

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