# Ecometrica funding: rounds and investors

> Ecometrica has raised $27M across 2 rounds since 2012. Investors include Berti Green Accelerator. Every round with its source.

Source: https://millionrounds.com/company/ecometrica (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Ecometrica*

2 rounds we have observed, with the one investor named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Software

Funding summary Updated 27 Oct 2026

**$27M** raised across 2 rounds since 2012, from 2 sources

**$392K** Venture **$27M** Round

- **Latest round:** Round, $27M Aug 2023
- **Step-up i:** 68.5×
- **Investors:** 1

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2014 2016 2018 2020 2022

**$392K** Venture

**$27M** Round

- **First round:** Venture, $392K
- **Biggest round:** $27M
- **Between rounds:** 11.4 years

## The rounds

- **Aug 2023** Round **$27M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Mar 2012** Venture **$392K** *1 new* [Berti Green Accelerator](https://millionrounds.com/fund/berti-green-accelerator) Reported by finsmes.com

## Funding filed with regulators

Ecometrica filed one raise, $27M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Aug 2023 **$27M** UK share allotment

## Founders and team

From Ecometrica's own website: 7 on the team.

- **Conor O’Loughlin** Chief Executive Officer |
- **David Orstad** Chief Customer Officer |
- **Esben Olesen** Chief Financial Officer |
- **Jim Somers** Chief Marketing Officer |
- **Kris McKenzie** Chief Revenue Officer |
- **Matt Matsui** Chief Operating Officer |
- **Saqi Sheikh** Chief Human Resources Officer |

## Everyone who backed them

[Berti Green Accelerator](https://millionrounds.com/fund/berti-green-accelerator) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=ecometrica).

## Quick answers about Ecometrica

### Who invested in Ecometrica?

Ecometrica's investors include Berti Green Accelerator.

### How much has Ecometrica raised?

Ecometrica has raised $27M across 2 rounds since 2012.

### When did Ecometrica last raise?

Ecometrica's most recent round, $27M, was in Aug 2023.

### What was Ecometrica's biggest round?

Its most recent round, $27M in Aug 2023, is also its largest on record.

### Who backed Ecometrica first?

Ecometrica's first round on record, in Mar 2012, was backed by Berti Green Accelerator.

### What stage is Ecometrica at?

Ecometrica's latest named round is a Venture, in Mar 2012.

### Where is Ecometrica based?

Ecometrica is based in the United Kingdom.

## Companies like Ecometrica

In the same sector, and raised in the last eighteen months.

[**Affinity Labs** $3.2M · Oct 2026](https://millionrounds.com/company/affinity-labs)[**Meticulous** $19M · Oct 2026](https://millionrounds.com/company/meticulous)[**Occam** $4.3M · Sept 2026](https://millionrounds.com/company/occam)[**Brand Nudge** $9.6M · Sept 2026](https://millionrounds.com/company/brand-nudge)[**CloudNC** $101M · Sept 2026](https://millionrounds.com/company/cloudnc)[**Breathe Battery Technologies** $132M · Aug 2026](https://millionrounds.com/company/breathe-battery-technologies)

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