# DivideBuy funding: rounds and investors

> DivideBuy has raised $494M across 2 rounds since 2019. Investors include Jon Moulton and Sir Brian Souter. Every round with its source.

Source: https://millionrounds.com/company/dividebuy (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Funded startup](https://millionrounds.com/companies)

# Who invested in *DivideBuy*

2 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services Fintech

Funding summary Updated 26 Oct 2026

**$494M** raised across 2 rounds since 2019, from 2 sources

**$78M** Round **$415M** Debt

- **Latest round:** Debt, $415M Sept 2021
- **Step-up i:** 5.3×
- **Investors:** 2

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019 2020 2021

**$78M** Round

**$415M** Debt

- **First round:** Round, $78M
- **Biggest round:** $415M
- **Between rounds:** 2.5 years

## The rounds

- **Sept 2021** Debt **$415M** No investor was named in the report. Source recorded
- **Feb 2019** Round **$78M** *2 new* [Jon Moulton](https://millionrounds.com/fund/jon-moulton) Sir Brian Souter Reported by Bankingtech

## Founders and team

From DivideBuy's own website: 10 on the team.

- **Jaidev Janardana** Group Chief Executive Officer
- **Clare Gambardella** Chief Customer Officer
- **Graham Robinson** Chief Risk Officer
- **Iain Kendrick** Chief People Officer
- **Jeremy Penzer** Chief Analytics Officer
- **Kate Erb** Chief Operations Officer
- **Merve Ferrero** Chief Strategy Officer
- **Peter Donlon** Chief Technology Officer
- **Steve Hulme** Chief Finance Officer
- **Tim Waterman** Chief Commercial Officer

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2019 **Debt** 2021 [Jon Moulton](https://millionrounds.com/fund/jon-moulton) Sir Brian Souter

## Everyone who backed them

[Jon Moulton](https://millionrounds.com/fund/jon-moulton) Angel **1** round

Sir Brian Souter no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=dividebuy).

## Quick answers about DivideBuy

### Who invested in DivideBuy?

DivideBuy's investors include Jon Moulton and Sir Brian Souter.

### How much has DivideBuy raised?

DivideBuy has raised $494M across 2 rounds since 2019.

### When did DivideBuy last raise?

DivideBuy's most recent round was a Debt of $415M in Sept 2021.

### What was DivideBuy's biggest round?

Its most recent round, $415M in Sept 2021, is also its largest on record.

### Who backed DivideBuy first?

DivideBuy's first round on record, in Feb 2019, was backed by Jon Moulton and Sir Brian Souter.

### What stage is DivideBuy at?

DivideBuy's latest named round is a Debt, in Sept 2021.

### Where is DivideBuy based?

DivideBuy is based in the United Kingdom.

## Companies like DivideBuy

In the same sector, and raised in the last eighteen months.

[**Cognitive Credit** $64M · Oct 2026](https://millionrounds.com/company/cognitive-credit)[**Reactive Markets** Oct 2026](https://millionrounds.com/company/reactive-markets)[**IMMIX** $6.2M · Oct 2026](https://millionrounds.com/company/immix)[**TrueLayer** $376M · Oct 2026](https://millionrounds.com/company/truelayer)[**PlannerPal** $6.0M · Oct 2026](https://millionrounds.com/company/plannerpal)[**ELEMENTARYb** $4.2M · Sept 2026](https://millionrounds.com/company/elementaryb)

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