# Dia&Co funding: rounds and investors

> Dia&Co has raised $40M across 2 rounds since 2018. Investors include Union Square Ventures/ Sequoia, Sequoia Capital and Founder Collective.

Source: https://millionrounds.com/company/dia-and-co (Millionrounds; every figure on the page links to its filing or article)

United States · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Dia&Co*

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Services E-commerce

Funding summary Updated 26 Oct 2026

**$40M** raised across 2 rounds since 2018, from 2 sources

- **Latest round:** Venture Jan 2022
- **Biggest round:** $40M Series B · Nov 2018
- **Investors:** 6 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019 2020 2021 2022

**$40M** Series B

**?** Venture

- **First round:** Series B, $40M
- **Biggest round:** $40M
- **Between rounds:** 3.2 years

## The rounds

- **Jan 2022** Venture **Amount undisclosed** *5 new* [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) [Founder Collective](https://millionrounds.com/fund/founder-collective) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [Union Square Ventures](https://millionrounds.com/fund/union-square-ventures) [NextView Ventures](https://millionrounds.com/fund/nextview-ventures) Source recorded
- **Nov 2018** Series B **$40M** *1 new* Union Square Ventures/ Sequoia Lead Reported by Wwd

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series B** 2018 **Venture** 2022 Union Square Ventures/ Sequoia L [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) [Founder Collective](https://millionrounds.com/fund/founder-collective) [Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) [Union Square Ventures](https://millionrounds.com/fund/union-square-ventures) [NextView Ventures](https://millionrounds.com/fund/nextview-ventures)

## Everyone who backed them

Union Square Ventures/ Sequoia no record of our own yet **1** round, led 1

[Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) VC firm **1** round

[Founder Collective](https://millionrounds.com/fund/founder-collective) VC firm **1** round

[Lerer Hippeau](https://millionrounds.com/fund/lerer-hippeau) VC firm **1** round

[Union Square Ventures](https://millionrounds.com/fund/union-square-ventures) VC firm **1** round

[NextView Ventures](https://millionrounds.com/fund/nextview-ventures) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=dia-and-co).

## Also claim to have backed them

This firm lists Dia&Co as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Port Strategy](https://millionrounds.com/fund/port-strategy) Angel network Per its own site

## Quick answers about Dia&Co

### Who invested in Dia&Co?

Dia&Co's investors include Union Square Ventures/ Sequoia, Sequoia Capital, Founder Collective, Lerer Hippeau and Union Square Ventures, and 1 more on record.

### How much has Dia&Co raised?

Dia&Co has raised $40M across 2 rounds since 2018. One round did not disclose an amount, so the total is a floor.

### When did Dia&Co last raise?

Dia&Co's most recent round was a Venture in Jan 2022.

### What was Dia&Co's biggest round?

Dia&Co's largest round on record is $40M (Series B), in Nov 2018, led by Union Square Ventures/ Sequoia.

### Who backed Dia&Co first?

Dia&Co's first round on record, in Nov 2018, was backed by Union Square Ventures/ Sequoia.

### What stage is Dia&Co at?

Dia&Co's latest named round is a Venture, in Jan 2022.

### Where is Dia&Co based?

Dia&Co is based in the United States.

### Who led Dia&Co's rounds?

Union Square Ventures/ Sequoia led the Series B in 2018.

## Companies like Dia&Co

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Chariot Claims** $23M · Oct 2026](https://millionrounds.com/company/chariot-claims)[**Stride** $16M · Oct 2026](https://millionrounds.com/company/stride)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)

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