# Deserve funding: rounds and investors > Deserve has raised $79M across 3 rounds since 2017. Investors include Pelion Venture Partners, Aspect Ventures and Mission Holdings. Source: https://millionrounds.com/company/deserve (Millionrounds; every figure on the page links to its filing or article) United States · [Funded startup](https://millionrounds.com/companies) # Who invested in *Deserve* 3 rounds we have observed, with the 11 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Fintech Funding summary Updated 26 Oct 2026 **$79M** raised across 3 rounds since 2017, from 3 sources **$12M** Round **$17M** Round **$50M** Round - **Latest round:** Round, $50M Nov 2019 - **Led by:** Goldman Sachs - **Step-up i:** 2.9× - **Investors:** 11 (1 led) See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2018 2019 **$12M** Round **$17M** Round **$50M** Round - **First round:** Round, $12M - **Biggest round:** $50M - **Usual gap between rounds:** 14 months ## The rounds - **Nov 2019** Round **$50M** *3 new* *3 returning* [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) Lead [Accel](https://millionrounds.com/fund/accel) [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Aspect Ventures](https://millionrounds.com/fund/aspect-ventures) [Mission Holdings](https://millionrounds.com/fund/mission-holdings) Sallie Mae Reported by FinSMEs - **Aug 2018** Round **$17M** *3 new* *1 returning* [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Aspect Ventures](https://millionrounds.com/fund/aspect-ventures) [Mission](https://millionrounds.com/fund/mission) Sallie Mae/ Accel Reported by Businessinsider - **Oct 2017** Round **$12M** *5 new* [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Mission Holdings](https://millionrounds.com/fund/mission-holdings) [GDP Capital](https://millionrounds.com/fund/gdp-capital) Accel/ Aspect Alumni Reported by FinSMEs SEC filing: $13M sold, first sale Aug 2017 ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Round** 2017 **Round** 2018 **Round** 2019 [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) [Aspect Ventures](https://millionrounds.com/fund/aspect-ventures) [Mission Holdings](https://millionrounds.com/fund/mission-holdings) [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) L [Accel](https://millionrounds.com/fund/accel) [Mission](https://millionrounds.com/fund/mission) [GDP Capital](https://millionrounds.com/fund/gdp-capital) Accel/ Aspect Alumni Sallie Mae ## Everyone who backed them [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) VC firm **3** rounds [Aspect Ventures](https://millionrounds.com/fund/aspect-ventures) VC firm **2** rounds [Mission Holdings](https://millionrounds.com/fund/mission-holdings) Family office **2** rounds [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) Private equity **1** round, led 1 [Accel](https://millionrounds.com/fund/accel) VC firm **1** round [Mission](https://millionrounds.com/fund/mission) Hedge fund **1** round [GDP Capital](https://millionrounds.com/fund/gdp-capital) Investment firm **1** round Accel/ Aspect no record of our own yet **1** round Alumni no record of our own yet **1** round Sallie Mae no record of our own yet **1** round Sallie Mae/ Accel no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=deserve). ## Also claim to have backed them This firm lists Deserve as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [BYU Cougar Capital](https://millionrounds.com/fund/byu-cougar-capital) VC firm Per its own site ## Quick answers about Deserve ### Who invested in Deserve? Deserve's investors include Pelion Venture Partners, Aspect Ventures, Mission Holdings, Goldman Sachs and Accel, and 6 more on record. Goldman Sachs led its latest round. ### How much has Deserve raised? Deserve has raised $79M across 3 rounds since 2017. ### When did Deserve last raise? Deserve's most recent round was an Undisclosed round of $50M in Nov 2019, led by Goldman Sachs. ### What was Deserve's biggest round? Its most recent round, $50M in Nov 2019, is also its largest on record. ### Who backed Deserve first? Deserve's first round on record, in Oct 2017, was backed by Pelion Venture Partners, Mission Holdings and GDP Capital and 2 others. ### What stage is Deserve at? Deserve's latest named round is an Undisclosed round, in Nov 2019. ### Where is Deserve based? Deserve is based in the United States. ### Who led Deserve's rounds? Goldman Sachs led the Undisclosed round in 2019. ## Companies like Deserve In the same sector, and raised in the last eighteen months. [**Kalshi** $2.7B · Oct 2026](https://millionrounds.com/company/kalshi)[**xPay** $1.5M · Oct 2026](https://millionrounds.com/company/xpay)[**Coast** $77M · Oct 2026](https://millionrounds.com/company/coast)[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**CapitalOS** $52M · Oct 2026](https://millionrounds.com/company/capitalos)[**Gradient** $24M · Oct 2026](https://millionrounds.com/company/gradient) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app